Theofilos Tzanidis

(Project Value : £230,183) Involvement : Role :Principal Investigator/ lead Academic :As the Principal Investigator and lead academic, this Knowledge Transfer Partnership (KTP) project focuses on boosting operational efficiency and business productivity. The goal is to foster rapid growth in both the UK and international markets. This endeavor covers both operations management and management science, necessitating a collaborative, multi-disciplinary academic team. The project will apply novel… Show more

(Project Value : £230,183) Involvement : Role :Principal Investigator/ lead Academic :As the Principal Investigator and lead academic, this Knowledge Transfer Partnership (KTP) project focuses on boosting operational efficiency and business productivity. The goal is to foster rapid growth in both the UK and international markets. This endeavor covers both operations management and management science, necessitating a collaborative, multi-disciplinary academic team. The project will apply novel management science principles in digital transformation, change management, and leadership, setting the stage for business expansion that is both agile and sustainable. Show less

(Project Value : Circa £211,183) Role: PI - KubeNet is seeking to take #digitalbusiness #transformation knowledge for a ride into the future by firstly (through the approved KTP) developing a more #agile , sustainable and digitally aware company growth, utilize digitally communications more actively and engage with key client audiences. Consequently, Kubnet wants to in addition to automate #decisionmaking both on digital communications and business operations by introducing #AI.

Digitonic ( Circa £200,000) Co-PI : A leading mobile marketing agency with international reach that seeks to expand their services and create impact globally by harnessing #newtechnologies and engaging with new types of novel #contentmarketing approaches and online #monetizing strategies. This is the #digitaltransformation of marketing services.

Bash D (Circa £220,000) Co-PI :Community Bakery (https://lnkd.in/dbjmff9) : aiming to expand nationally by digitally transforming their #businessoperations and delivering a #sustainablegrowth #strategy based on #technological #augmentation

(Project Value : £211,183) Involvement : Principal Investigator -To transform O'Neil Gas Services Ltd into a sustainable and future focused business through the integration of digital, social and transformational technologies across the cultural, strategic and operational fabric of the organisation; empowering and up-skilling management, enhancing operational efficiency and augmenting O'Neil's existing service offerings through diversification into renewable energy solutions. We will be using… Show more

(Project Value : £211,183) Involvement : Principal Investigator -To transform O'Neil Gas Services Ltd into a sustainable and future focused business through the integration of digital, social and transformational technologies across the cultural, strategic and operational fabric of the organisation; empowering and up-skilling management, enhancing operational efficiency and augmenting O'Neil's existing service offerings through diversification into renewable energy solutions. We will be using cloud infrastructure , IOTs AI and potential find applications for VR AR and MR. Show less

( Project Value: £209,795.00) Involvement : Team Member.
To up-skill and empower management in the areas of strategy and strategic planning, econometric modelling, service innovation and organisational change; underpinning growth, geographical expansion and improved service delivery.

( Project Value : Registrations span from £500-£300 per person) :Designed 6 Digital Marketing Workshops/Cliniques, aimed a distintinct areas of Digital Marketing, for professionals seeking to bring themsleves up to date with the latest Digital Marketing techniques.

Project Value : Varied (£200-£300 per person): Designed 4 distinct Digital transformation Cliniques/Workshops, aimed at executive management level to middile level management. These sessions aim to engage with enterprisises and the pprovide a plan to prepare a organisation for a transition towards the industrial revolution 5.0 .

Working with Dr Matthew Frew , the academic behind the term, the concept and the idea to embody the apporach into tangible digital artefacts that will be able to shape a fully immersive, automated and interactive education,seeking to change how we live , work and learn. This is a growing network of academics and practitioners dedicated to critically interrogating the impact, power and potential digital, social and transformational technologies hold for how we work, learn and live. We believe… Show more

Working with Dr Matthew Frew , the academic behind the term, the concept and the idea to embody the apporach into tangible digital artefacts that will be able to shape a fully immersive, automated and interactive education,seeking to change how we live , work and learn. This is a growing network of academics and practitioners dedicated to critically interrogating the impact, power and potential digital, social and transformational technologies hold for how we work, learn and live. We believe this age of acceleration will, increasingly, enable us to break down traditional institutional barriers, ways of being, challenge and change our conceptions of space, time and subjectivity. EdXR are digitally integrated, knowledge-thirsty and invite you to join us on this journey of innovation, discovery and transformation.

We are currently working with Google Education and other partners to develop an extended reality fully interactive classroom app ( XRClassroom)... this is a project in development...watch this space ! Show less

UWS-MSc Digital Marketing DMI Partnership with Digital Marketing Institute.

The MSc Digital Marketing programme enables students to develop a critical understanding of the practical, strategic and conceptual issues impacting on the fast growing global digital marketing sector. The nature of Digital Marketing necessitates a need to be up-to-date with current practices and developments within the industry. Teaching methods will incorporate many aspects of the digital world in the teaching practice, and the programme will utilise both online and offline marketing tools to… Show more

The MSc Digital Marketing programme enables students to develop a critical understanding of the practical, strategic and conceptual issues impacting on the fast growing global digital marketing sector. The nature of Digital Marketing necessitates a need to be up-to-date with current practices and developments within the industry. Teaching methods will incorporate many aspects of the digital world in the teaching practice, and the programme will utilise both online and offline marketing tools to deliver module material. The learning experience is intended to be flexible and student centered, aiming to deliver an interactive learning experience, and thus deviate from traditional didactic paradigms.

Students will have the opportunity to develop, as part of the module assessments, an online portfolio of competencies that will sharpen their practical skills. Students will also be encouraged to develop sharp critical skills and produce material consistent with academic requirements. From a student perspective, when students complete the MSc Digital Marketing programme they will be able to compete in the local, national and international market, pursuing a career in the nascent field of digital marketing. The ethos underpinning assessment for the MSc Digital Marketing is that, wherever possible, assessment should be linked not only to the demonstration of theoretical and conceptual knowledge and skill-sets appropriate to the level of study, but also that it should aim to assess these in a context which reflects to practical nature of the industry into which students will graduate. Show less

KTP - (Project Value : £254,353)-Involvement : Principal Investigator :

To develop an innovative business ecosystem utilising emerging digital solutions, enabling and empowering management to enhance operational efficiency and deliver sustainable business growth. This is a digital enterprise transformation project with particular focus in streamlining business operations and business process, digitising data, automation and implementation of IoT technologies to augment operational… Show more

KTP - (Project Value : £254,353)-Involvement : Principal Investigator :

To develop an innovative business ecosystem utilising emerging digital solutions, enabling and empowering management to enhance operational efficiency and deliver sustainable business growth. This is a digital enterprise transformation project with particular focus in streamlining business operations and business process, digitising data, automation and implementation of IoT technologies to augment operational reach and agility. The above approach aims to create agile small to medium enterprises Show less

(Project Value £10k) - Project Lead: This project aimed at developing a bespoke solution to the charity Action Against Stalking, by digitally trasnforming their unbique Victim Support Inbox. We created a new approach in providing support to victims of stalking by allowing them to communicate using geolocation and multimedia data alongside more traditional online forms and data collection tools. The project involved engagement with Police Scotland, Victim Support Europe and was a Scottish… Show more

(Project Value £10k) - Project Lead: This project aimed at developing a bespoke solution to the charity Action Against Stalking, by digitally trasnforming their unbique Victim Support Inbox. We created a new approach in providing support to victims of stalking by allowing them to communicate using geolocation and multimedia data alongside more traditional online forms and data collection tools. The project involved engagement with Police Scotland, Victim Support Europe and was a Scottish Government Project. Show less

(Innovate UK/ Innovation Voucher -Project Value £5k ): Project Lead

University of the West of Scotland and UWS School of Business & Enterprise, in particular, have gained Scottish Funding Council grant to work with internationally renowned Dominika Zurawska and DOM art , Matt Frew. The project aimed to develop a VR proof of Concept Application ( POC) aiming to help artists to promote themselves and utilise technologies as #VirtualReality ( VR) and #AugmentedReality ( AR). The POC was… Show more

(Innovate UK/ Innovation Voucher -Project Value £5k ): Project Lead

University of the West of Scotland and UWS School of Business & Enterprise, in particular, have gained Scottish Funding Council grant to work with internationally renowned Dominika Zurawska and DOM art , Matt Frew. The project aimed to develop a VR proof of Concept Application ( POC) aiming to help artists to promote themselves and utilise technologies as #VirtualReality ( VR) and #AugmentedReality ( AR). The POC was composed of 3 different types of content 2D and 3D imagery, 360 4k stills and Videos and of course a work of art in VR. This video was produced with Dominika Zurawska using Google Tilt Brush. You can find this painting here: https://poly.google.com/view/2M9DitMmlLe The proof of concept application used in a research project that can be viewed here: https://goo.gl/oJ9kfC

-Video Demo 1: https://youtu.be/o0PCf7BS0Yk
-Video Demo 2: https://youtu.be/mUKaWe8EQXY
-Art Exhbition@ UWS in 360/VR streaming: https://youtu.be/8z4e53nR_KQ?t=154
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Project worth ( £10,000/ Timeframe 1 Day) Worked in one day event aiming to help a proof of concept ( POC) approach for Project X Events & Entertainment group to digitise and create an virtual environment that would lead toward immersive events and commercialisation of virtual space. Part of the project involved live 360 VR video experience embeded in interractive and fully commercialised environments, producing 360 realtime analytics of events experiences.

Project worth ( £5k) Lead and developed with a group of students on the side of MSc Digital Marketing Paisley City of Culture 2021 website.

Was working as a marketing team member responsible for:

-Conducting market research
-Develop consultancy's target market
-Initiate contacts
-Generating project proposals
-Conducting fieldwork
-Reporting to clients and concluding projects.
-Managing budgets and setting objectives for each project


During my stay I have worked within a marketing team responsible for over 40 marketing projects.