Satinder Lala

Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/3JL9LhG #themarketingcentre #LeadGeneration

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Expert EOY advice: 12 December ‘to-dos’ for every business https://ow.ly/p3Na50UkoLJ #annualplanning #strategicplanning #businessplanning

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Join me at The Great ABM Debate on 17 July for a session that will get to the heart of where ABMers stand in today’s GTM landscape 🎯 If you’re an ABM practitioner looking for fresh and provocative perspectives on the state of the landscape, look no further. I’ll be among the panel of debaters exploring the topics below: 💡 ABM’s soft success in aligning Sales and Marketing is undervalued in most organisations 💡 Improved Sales and Marketing cooperation through ABM makes no difference to GTM alignment 💡 If the next CMO must deliver GTM alignment, it needs to be an ABM marketer Let’s talk ABM. Join the debate here: https://lnkd.in/ehxF746J #TransmissionB2B #TheGreatABMDebate #MarketingEffectiveness

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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Are you struggling with marketing metrics? You’re not alone. The latest blog from The Marketing Centre explores the key challenges UK SMEs face with understanding and utilising marketing metrics effectively. With insights from Fractional Marketing Director, Lindsay Ball, discover how to map your customer journey and pinpoint the metrics that truly matter. Learn actionable strategies that have helped businesses overcome obstacles and drive growth. Don’t let metrics overwhelm you—read the full blog to unlock the potential of your marketing data! https://hubs.la/Q02WjPSP0 #MarketingMetrics #BusinessGrowth #MarketingStrategy

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A great overview as the whole area is moving so fast.

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Marketing Consultancy vs the Benefits of a Fractional CMO. Discover how a Fractional CMO can revolutionise your marketing and business outcomes, in this blog from The Marketing Centre. https://bit.ly/3VxY70G #fractionalcmo

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Tomorrow I’ll be speaking at the B2B Marketing Conference in London! 🎤 Join me for my session titled 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 where I'll delve into the essential metrics and strategies for effectively measuring brand impact and driving growth. I’m looking forward to sharing insights, engaging with fellow marketing professionals, and exploring innovative ways to elevate B2B brands. See you there! #B2BIgnite #MarketingLeadership #BrandSuccess #MarketingMetrics #LondonEvents

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Success often comes from unconventional pairings - by thinking outside the box, you can gain a competitive edge and craft marketing campaigns that resonate deeply with your audience, turning simple ideas into extraordinary results.

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The latest snippet of my Ask SPRING episode where I spill the beans on why tailor-made #creativeproduction solutions are the real deal! No silver bullet, bespoke solutions are where its at! And very little mention of Ai...for now.

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Expert EOY advice: 12 December ‘to-dos’ for every business https://ow.ly/9Q3R50UkoLh #annualplanning #strategicplanning #businessplanning

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Is your marketing data feeling a bit overwhelming? You're not alone. The latest blog from The Marketing Centre examines the common struggles UK SMEs face with marketing metrics and how to turn those challenges into opportunities for growth. Discover insights from Fractional Marketing Director, Lindsay Ball on mapping the customer journey and choosing metrics that truly matter. Ready to transform your marketing approach? Read the full blog: https://bit.ly/4hvDMly #MarketingMetrics #CustomerJourney #MarketingInsights

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As a professional list-maker (amongst other roles) I love to see a list of things and even better - a list of things where Velocity Partners is featured. We've been looking at these benchmark reports for a long time and it's interesting to see that they've included even more subcategories for agencies to fall into. Seeing those buckets now I want to go back and see what questions we were asked driving those sub categories...but all of that to say - I'm thrilled we're on the list for content and thought leadership specialists 🎉 #b2bmarketing #b2bagency

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If you are in Channel Marketing is your organisation in step with you? We lift the lid on what is really happening in the world of Channel Marketing... Check out our Partner Marketing Insights channel edition, where four industry-leading Channel Marketers share their top trends and predictions. Click here to learn from your peers: https://lnkd.in/eysaNZX2 #channelmarketing #partnermarketing #channelinsights #channel Darci Evanish

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Are you struggling with marketing metrics? You’re not alone. The latest blog from The Marketing Centre explores the key challenges UK SMEs face with understanding and utilising marketing metrics effectively. With insights from Fractional Marketing Director, Lindsay Ball, discover how to map your customer journey and pinpoint the metrics that truly matter. Learn actionable strategies that have helped businesses overcome obstacles and drive growth. Don’t let metrics overwhelm you—read the full blog to unlock the potential of your marketing data! https://hubs.la/Q02WjRC80 #MarketingMetrics #BusinessGrowth #MarketingStrategy

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Going to the #alpsp2024 conference? Come along to this panel session where I'll be part of the discussion on how to invest in leveraging your marketing data - not only to inform your marketing strategy but also your decisions on customer engagement, product development and more...

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/4aVSA9n #themarketingcentre #LeadGeneration

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