About
I’m an entrepreneur who keeps pushing at the borders of possibility. A cross between a…
Articles by Rod
Contributions
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You're facing resistance from stakeholders on a bold brand positioning strategy. How can you win them over?
Stakeholder come in different styles and you need to recognise that in your approach. If they are driven by the metrics, do a competitive analysis to highlight the benefits of the new positioning. Also make some assumptions as to why and how it might work. If the stakeholders are more interested in social impact or how the new positioning might make them feel or relate to the brand, explore the emotional impact of the changes. TBH, it's hard to simplify a stakeholder engagement strategy into a 750 character comment. Just use your head and don't forget your heart.
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How can you design a go-to-market strategy for your fintech startup?
I would argue that the first step is to identify the problem that you are aiming to fix. Immerse yourself in the community that has that problem and explore it in detail. Only when armed with a full understanding of the challenges, can you build a solution. Value and proposition are two words so think of them like that. What is the business’s PROPOSITION to customers and how much VALUE will it create - both for them and for you.
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As a journalist, I often cover the myriad challenges women face when trying to access funding to start and grow their businesses. In the last…
As a journalist, I often cover the myriad challenges women face when trying to access funding to start and grow their businesses. In the last…
Liked by Rod Banner
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This was going to be a humblebrag about our three (3) Google Cloud certified data engineers at Measurelab (still is, actually). Sadly, my…
This was going to be a humblebrag about our three (3) Google Cloud certified data engineers at Measurelab (still is, actually). Sadly, my…
Liked by Rod Banner
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Malvern College
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