About
Dennis Yu (ex-Yahoo) says, “This man is the BEST at growing your agency." I think he may…
Services
Articles by Robert
Activity
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Great to meet up with the fellow Agency Advisers Nikki Gatenby Karl Heasman Freia Muehlenbein Ben Potter for a pre The Wow Company event lunch at…
Great to meet up with the fellow Agency Advisers Nikki Gatenby Karl Heasman Freia Muehlenbein Ben Potter for a pre The Wow Company event lunch at…
Liked by Robert Craven
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I thought that scaling an agency was the sales/marketing problem. I was wrong because if you want to scale as an agency, you need: - More clients -…
I thought that scaling an agency was the sales/marketing problem. I was wrong because if you want to scale as an agency, you need: - More clients -…
Liked by Robert Craven
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🕰️ The clock is ticking! Our team is hard at work ahead of the launch of the full Agency by Agency platform on Monday, including our first ever…
🕰️ The clock is ticking! Our team is hard at work ahead of the launch of the full Agency by Agency platform on Monday, including our first ever…
Liked by Robert Craven
Experience
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Very Good Digital Ltd: Digital Agency Coach
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Education
Volunteer Experience
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Parish Counsellor
Charlcombe Lane
- Present 16 years
Environment
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Treasurer
Friends of Woolley Church
- Present 24 years 3 months
Environment
Treasurer and Committee Member running Woolley Strawberry Teas and Kingswood Concert...
Publications
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Agency Growth Book
Agency Growth Events
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Grow Your Digital Agency
Directors' Centre
Discover the business fundamentals that every growing agency needs to address. Free from business nonsense and to the point, this book offers you tools, tips and techniques to answer the basic questions: Where are you now? Where are you going? How are you going to get there? Based on working with successful marketing and digital agencies, Grow Your Digital Agency gets to the heart of what it takes to create a sustainable and profitable digital agency. You will come away knowing how to: Create a…
Discover the business fundamentals that every growing agency needs to address. Free from business nonsense and to the point, this book offers you tools, tips and techniques to answer the basic questions: Where are you now? Where are you going? How are you going to get there? Based on working with successful marketing and digital agencies, Grow Your Digital Agency gets to the heart of what it takes to create a sustainable and profitable digital agency. You will come away knowing how to: Create a profitable, deliverable strategy for the agency Identify and win better clients Lead the team you work with Run the business you’ve always wanted to run If you are ready to take your agency to the next level, you need this book!
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Bright Marketing Academy
Udemy/Directors' Centre
This no-nonsense course will help you decide what marketing means in your business, how you can make your marketing more effective and how this will help you make more profit.
Based on a series of workshops reaching 15,000 business people, Bright Marketing works by helping you to see your business through the eyes of your customer, among all your competitors.
The course combines: excerpts from the book, video lectures, audio interviews, workbooks, worksheets, case studies and…This no-nonsense course will help you decide what marketing means in your business, how you can make your marketing more effective and how this will help you make more profit.
Based on a series of workshops reaching 15,000 business people, Bright Marketing works by helping you to see your business through the eyes of your customer, among all your competitors.
The course combines: excerpts from the book, video lectures, audio interviews, workbooks, worksheets, case studies and articles.
Comprising 14 modules, most people complete it in 3-4 weeks. -
Grow Your Service Firm
Crimson
Are you an ‘Independent Professional’ or ‘Professional Service Firm’?
You're a management consultant, trainer, coach, creative, financial or employment professional, homeopath, architect, accountant, solicitor, surveyor. The list goes on – you sell a service and it is probably a ‘professional service’… you sell some kind of expertise.
Do you wonder why you don’t get the results you feel you deserve?
Are you great at performing your skill but aren’t so sure about how to get…Are you an ‘Independent Professional’ or ‘Professional Service Firm’?
You're a management consultant, trainer, coach, creative, financial or employment professional, homeopath, architect, accountant, solicitor, surveyor. The list goes on – you sell a service and it is probably a ‘professional service’… you sell some kind of expertise.
Do you wonder why you don’t get the results you feel you deserve?
Are you great at performing your skill but aren’t so sure about how to get more/better clients?
If so, then this book is for you.
Grow Your Service Firm shows you a simple way to improve your sales and profits; secure a reliable ‘sales funnel’ of leads coming to you rather than you seeking them out. This system avoids the miseries of futile cold calls and gets targets to start coming to you.
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Bright Marketing
Crimson
This illuminating book highlights what makes your business different from all of the rest.
Why should people bother to buy from you when they can buy from the competition?
Based on a series of award-winning workshops, Bright Marketing reveals that in a world where much is the same, your business needs to be a bit different in order to stand out from the crowd. This revolutionary book shows you how you can apply simple practical changes to your business to ensure its…This illuminating book highlights what makes your business different from all of the rest.
Why should people bother to buy from you when they can buy from the competition?
Based on a series of award-winning workshops, Bright Marketing reveals that in a world where much is the same, your business needs to be a bit different in order to stand out from the crowd. This revolutionary book shows you how you can apply simple practical changes to your business to ensure its success!
This book exposes how your business is always communicating; everything you do communicates something to the customer. With this key factor in mind, Bright Marketing helps you decide what it is that you wish to be communicating, and how to be clear about who you want to be communicating with… and what the message is that you want them to receive.
The author Robert Craven has an extensive and practical experience of business marketing. Currently Managing Director of the Directors Centre, Robert was titled the 'the entrepreneurship guru' by the Financial Times and as ‘truly inspirational’ by The Independent.
Written in an informal style, this interactive book is both practical and inspiring, engaging you by helpfully leaving spaces for you to make notes and answer questions posed by the author. This book will prove indispensable whatever your business size - whether you trade locally, regionally, nationally or internationally, Bright Marketing will provide you with the know how in order to position your businesses leaps ahead of the competition. -
Customer is King (Foreword by Richard Branson)
Virgin
This practical hands-on book is for anyone running a business, or for professional marketers who have found that their methods don’t work anymore.
What happens when your customers try to buy from you?
If you are the same as your competitors, then why will anyone bother to buy from you?
So, how do you separate yourself from the ‘rest of the crowd’?
With the fast, proven techniques in this book, you look at your business through your customer’s eyes, understanding what they really…This practical hands-on book is for anyone running a business, or for professional marketers who have found that their methods don’t work anymore.
What happens when your customers try to buy from you?
If you are the same as your competitors, then why will anyone bother to buy from you?
So, how do you separate yourself from the ‘rest of the crowd’?
With the fast, proven techniques in this book, you look at your business through your customer’s eyes, understanding what they really want and, ultimately get them to buy more from you – and to buy again and again.
The case studies, checklists, worksheets and ‘frequently asked questions’ in the book give you a clearer understanding of what you are trying to do, and why and how you are going to do it.
It will help you to become better than the competition and build stronger customer relationships.
Robert Craven is a business speaker and consultant. He shows younger businesses how to grow and makes larger businesses more nimble. Running The Directors’ Centre, he is Visiting Professor, Toulouse Business School and Associate Fellow, Warwick Business School. His previous book, ‘Kick-Start Your Business’ was described as ‘truly inspirational’ and placed in the Top 10 Business Books by The Independent.
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Kick-Start Your Business (Foreword: Sir Richard Branson)
Virgin Books
This book is aimed at helping owner-managers and business advisers to maximise business potential. The emphasis is on practicality.
Too much to do, too little time?
Feel your business could do with a tune-up, but are too busy running it to sort out the problems?
With the fast, proven techniques in this book, you can transform your workplace into a powerhouse.
You won’t find irrelevant management school theories here – just dozens of practical ways to turbocharge any…This book is aimed at helping owner-managers and business advisers to maximise business potential. The emphasis is on practicality.
Too much to do, too little time?
Feel your business could do with a tune-up, but are too busy running it to sort out the problems?
With the fast, proven techniques in this book, you can transform your workplace into a powerhouse.
You won’t find irrelevant management school theories here – just dozens of practical ways to turbocharge any business.
The case studies, worksheets and practical exercises in the book help you to take the pain out of business planning and increase your profitability. You'll find out how to identify your company’s strengths and weaknesses and assess its potential. You’ll learn the secret obsessions of all the successful entrepreneurs.
Robert Craven is a coach and consultant, who has helped more than 1,000 companies to flourish, showing younger businesses how to grow, and making larger businesses more nimble. He is MD of The Directors’ Centre, Visiting Professor at Toulouse Business School, and Associate Fellow of Warwick Business School.
Honors & Awards
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Top 50 Influencer - UK Entrepreneurship - The FBT100
Fresh Business Thinking Power 100
The Fresh Business Thinking Power 100 represents those people who most impact on the lives of entrepreneurs; those who shape policy, create working environments, champion, mentor and promote entrepreneurs and entrepreneurship in UK plc.
ln.is/com/LBftI -
Fellow
Professional Speaking Association
The accolade of fellow is awarded to a limited number of excellent speakers each year
Organizations
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GSF
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PSA UK
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Recommendations received
65 people have recommended Robert
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Well that was fun! Last night me and my fabulous co-founder Sophie O'Brien hosted our launch part for Client Services Collective 🎉 My heart is so…
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