About
"Business is full of big promises. I believe in delivering real results."
For 25…
Articles by Richard
Contributions
Activity
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♻️ What happens when you can't avoid, reuse, or recycle waste on a claim? In EcoAware and EcoDivert, we teach that following the Zero Waste…
♻️ What happens when you can't avoid, reuse, or recycle waste on a claim? In EcoAware and EcoDivert, we teach that following the Zero Waste…
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Experience
Education
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Telford College of Arts & Technology
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Licenses & Certifications
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UK - Cyber Security
PolyPro
IssuedCredential ID 948441735 -
UK - Data Security and Protection
PolyPro
IssuedCredential ID 622904474 -
UK - Treating Customers Fairly (TCF) and Consumer Duty
PolyPro
IssuedCredential ID 144468780 -
UK - Vulnerable Customers
PolyPro
IssuedCredential ID 941953301 -
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EFQM
Drive Business Improvement With EFQM Model
Issued -
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Projects
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Integration of Safety, Health, Enviromental & Quality (SHEQ) Teams
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During Q3 and Q4 of 2024, I led the integration of the Safety, Health, Enviromental & Quality (SHEQ) teams across a UK operational bsuiness, continuing into Q1 of 2025. The objective was to create a unified, efficient, and high-performing function that aligned with the company’s broader strategic goals.
By engaging key stakeholders, I developed a structured integration plan that streamlined processes, eliminated duplication, and enhanced collaboration between teams. A focus on clear…During Q3 and Q4 of 2024, I led the integration of the Safety, Health, Enviromental & Quality (SHEQ) teams across a UK operational bsuiness, continuing into Q1 of 2025. The objective was to create a unified, efficient, and high-performing function that aligned with the company’s broader strategic goals.
By engaging key stakeholders, I developed a structured integration plan that streamlined processes, eliminated duplication, and enhanced collaboration between teams. A focus on clear communication and shared objectives ensured a smooth transition while maintaining operational excellence.
This integration resulted in improved compliance, stronger risk management, and greater consistency in SHEQ standards across the business. Additionally, the team became more proactive in driving a culture of safety and sustainability. The successful unification of SHEQ functions not only strengthened governance but also positioned the business for long-term operational resilience and regulatory excellence. -
Transforming Sales Through Strategic Marketing
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At the beginning of 2024, I collaborated with a business development team that primarily relied on direct selling to generate invoices. While effective, this approach lacked scalability and efficiency. By working closely with their Divisional Director, I introduced a comprehensive marketing strategy designed to enhance lead generation and conversion.
The new strategy combined targeted digital campaigns, thought leadership content, and refined customer engagement techniques. As a result…At the beginning of 2024, I collaborated with a business development team that primarily relied on direct selling to generate invoices. While effective, this approach lacked scalability and efficiency. By working closely with their Divisional Director, I introduced a comprehensive marketing strategy designed to enhance lead generation and conversion.
The new strategy combined targeted digital campaigns, thought leadership content, and refined customer engagement techniques. As a result, the team experienced a significant increase in qualified leads, allowing them to focus on high-value prospects. This shift not only improved productivity but also led to a remarkable uptick in sales performance.
The impact was so profound that the business had to reforecast its sales and profit projections twice within the year. This case demonstrates the power of integrating marketing with business development, turning a traditional sales approach into a data-driven, scalable growth engine. -
Developing a Collaborative Marketing Strategy with a Marketing Team
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Working with the newly appointed marketing team to develop a comprehensive Go To Marketing (GTM) strategy aimed at increasing brand visibility, lead generation, and customer engagement. The objective was to align their marketing efforts with business growth targets while ensuring a measurable return on investment.
The project began with a deep dive into their existing marketing approach, identifying gaps in digital presence, content strategy, and customer targeting. Through collaborative…Working with the newly appointed marketing team to develop a comprehensive Go To Marketing (GTM) strategy aimed at increasing brand visibility, lead generation, and customer engagement. The objective was to align their marketing efforts with business growth targets while ensuring a measurable return on investment.
The project began with a deep dive into their existing marketing approach, identifying gaps in digital presence, content strategy, and customer targeting. Through collaborative workshops, we refined the value proposition, positioning services more effectively in the market. By leveraging data insights, we created a targeted approach, focusing on high-potential customer segments and optimising campaign performance.
A key challenge was integrating traditional marketing methods with digital-first strategies. To address this, we introduced a multi-channel plan, combining SEO-driven content, social media engagement, and planned for the future email marketing, and paid advertising. Additionally, we established KPIs and analytics frameworks to track performance and adapt strategies in real time.
Within months, the new marketing strategy delivered tangible results, including increased website traffic, and higher conversion rates. The sales team saw a significant incease in qualified leads, demonstrating the direct impact of a well-executed marketing plan.
This collaboration not only strengthened the client’s market position but also showcased the value of strategic marketing in driving business success. By aligning marketing initiatives with commercial objectives, we created a scalable, data-driven approach that will support long-term growth. -
Leading the Transition from Google Workspace to Microsoft 365
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I was selected by the Mnaging Director to be one of the Project Integration Leads to oversee the company’s transition from Google Workspace to Microsoft 365. This critical IT transformation aimed to enhance collaboration, security, and efficiency across the business. My selection for this role was based on my leadership experience in driving operational change and my ability to bridge the gap between technical teams and end-users.
To ensure a seamless transition, I worked closely with…I was selected by the Mnaging Director to be one of the Project Integration Leads to oversee the company’s transition from Google Workspace to Microsoft 365. This critical IT transformation aimed to enhance collaboration, security, and efficiency across the business. My selection for this role was based on my leadership experience in driving operational change and my ability to bridge the gap between technical teams and end-users.
To ensure a seamless transition, I worked closely with IT, department heads, and end-users to develop a phased implementation strategy. This included data migration planning, system testing, and comprehensive training programs to upskill employees in Microsoft 365 tools. I also established a feedback loop, allowing employees to raise challenges and receive timely support.
One of the key challenges was managing resistance to change, particularly from teams deeply embedded in Google’s ecosystem. By communicating the long-term benefits—such as enhanced security, better integration with business applications, and improved collaboration—I helped drive adoption across the business.
The project was delivered on schedule with minimal disruption, ensuring business continuity. Post-implementation, we saw increased efficiency in document management, communication, and teamwork, reinforcing the value of the transition. This project not only strengthened IT infrastructure but also demonstrated the power of structured change management in large-scale digital transformations. -
Navigating The Complexity of Acquisition Integration
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I played a critical role in integrating two acquisitions, working with an integration team to navigate the complexities of merging operations, cultures, and strategic priorities. From the outset, it was clear that these integrations would be challenging— businesses had deeply ingrained processes, distinct company cultures, and legacy systems that did not align with our existing framework.
The process required planning and extensive stakeholder engagement. Working across multiple…I played a critical role in integrating two acquisitions, working with an integration team to navigate the complexities of merging operations, cultures, and strategic priorities. From the outset, it was clear that these integrations would be challenging— businesses had deeply ingrained processes, distinct company cultures, and legacy systems that did not align with our existing framework.
The process required planning and extensive stakeholder engagement. Working across multiple functions—operations, HR, and commercial teams— a phased integration strategy that balanced the need for efficiency with sensitivity to employee and customer concerns was implemented. Resistance to change was a major hurdle, particularly among employees who feared disruption. Addressing these concerns required persistent communication, training programs, and leadership alignment to drive cultural cohesion.
Technology integration proved to be another major challenge, as the acquired companies relied on systems that were incompatible with our infrastructure.
Despite these obstacles, through continuous problem-solving, cross-functional collaboration, and proactive risk management, we successfully unified operations, optimised efficiencies, and stabilised workforce morale. By the end close, both acquisitions were integrated, contributing to revenue growth and operational improvements.
This experience reinforced that successful acquisitions require more than just strategic alignment—they demand patience, resilience, and a deep commitment to change management in the face of ongoing challenges. -
Parametric Insurance Provider Agreement
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I played a key role in developing a strategic agreement with a parametric insurance provider, aiming to enhance risk management solutions and expedite claims processes for clients. Recognising the growing need for faster, data-driven insurance responses, I led discussions with the provider to integrate their parametric model into our service offerings.
The project began with in-depth market analysis to assess the viability and benefits of parametric insurance for our customer base…I played a key role in developing a strategic agreement with a parametric insurance provider, aiming to enhance risk management solutions and expedite claims processes for clients. Recognising the growing need for faster, data-driven insurance responses, I led discussions with the provider to integrate their parametric model into our service offerings.
The project began with in-depth market analysis to assess the viability and benefits of parametric insurance for our customer base. Unlike traditional indemnity-based insurance, parametric policies trigger automatic payouts based on predefined thresholds—such as flood depth or wind speed—allowing for rapid financial relief. An agreement was structured that aligned with both our business objectives and customer needs.
A key challenge was ensuring the parametric model seamlessly integrated with existing insurance frameworks. By fostering collaboration between our claims management team and the provider’s data analytics experts, we established clear protocols for data validation, and customer communication.
Following implementation, the agreement led to increased customer satisfaction, and a strengthened market position. Clients benefited from quicker financial recovery, while our business gained a competitive edge by offering an innovative, efficiency-driven solution. This initiative not only reinforced our commitment to innovation in risk management but also positioned us as a leader in integrating advanced insurance solutions within the industry.
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