Nicole Afflick

A great and insightful article from Matt Boffey at Design Bridge and Partners about the WPP BAV Best Countries Index which reveals Global Perceptions of Britain: https://lnkd.in/dFD94CPj #WPP #WPPBAV #Bestcountries

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We are proud to share some of the insights from our recent Agency Satisfaction Survey. 📝 Read the full results in our free infographic. 👉 https://lnkd.in/eSx_kZwB #Recruitment #Agency #AgencyInsight

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Immersive experiences do something most digital ads can't... They create an authentic, emotional connection between your brand and your audience. It’s not just about engagement, it’s about building memorable, real-world interactions that foster trust and loyalty by putting your audience at the centre. When people feel part of your brand, they’re more likely to remember it—and act on it. #ImmersiveExperiences #Marketing #Creativity

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Are you ready for tomorrow? Join us for a webinar designed for marketeers — Culture Decoded: The new rules of brand fame and crafting campaigns that embed your brand in culture. **Please note that this is an event exclusively for brand marketers, not agencies or consultancies** 📅 Date: Tuesday 11th June ⏰ Time: 9.30am - 10.30am 🔗 Register here: https://lnkd.in/dukd2X3s We’ll be exploring: ✔️ The critical importance of brand fame and its impact on marketing success. ✔️ The limitations of relying on ‘earned media’ today ✔️ Shaping brand fame in this hyper-fragmented media landscape ✔️ How to drive brand fame and integrate into culture

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Carefully selected OOH sites that fall within the target postcode sectors form an important part of this multi-channel campaign for Airband which also includes Addressable TV, digital display, digital audio, press and radio. #addressablemedia #targetedmedia

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Great series of panels and talks at Campaign UK’s In-House Agency Summit yesterday. There’s a lot to digest from the diverse IH solutions brands are adopting. While it’s still fresh, here are a few key themes: True Partnership: IHAs work in close alignment with marketing, prioritising the brand’s best interests. This approach fosters strong, collaborative relationships and creates long-term value. Naming & Identity: Naming matters. Many IHAs avoid “agency” labels, opting instead for terms like “creative” or “studio,” or using brand-specific names, reinforcing their role as an integrated part of the company, not a separate entity. Creativity & Innovation: IHAs aren’t just about being faster or cheaper. To build a culture of creativity and innovation, many encourage proactive idea generation, pushing creative boundaries beyond specific projects and supporting continuous growth. Collaboration, Not Competition: Brands increasingly see external agencies as partners who complement IHA skills, working together to strengthen impact and build a cohesive brand ecosystem. Agility & Speed: The fast pace of social and digital requires IHAs to respond quickly, often bringing cultural moments to life within hours which isn't possible for external agencies. Efficiency & Results: From TUI’s multi-market content to Vodafone’s data-informed creative loops, IHAs consistently achieve high engagement and quality results, demonstrating strategic value. Innovation & Adaptability: By adopting new technologies like Gen AI, IHAs scale production while maintaining brand consistency and regulatory compliance. Talent & Development: To keep brands fresh and talent engaged, IHAs are creating training programs to build future pipelines and invest in creative development. It's clear IHAs are proving their worth as strategic, creative, and adaptable partners, embedded within their brands. With IHA Talent & Development in mind, The Industry Club and the In-House Agency Leaders Club have created the first In-House Talent & Salary Survey specifically for UK in-house agencies and we'll be discussing the findings in a free online session today at 1 pm. Join me, Melissa Smith and Patrick Burgoyne by registering here: https://lnkd.in/ebwz8duA

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Advertisers have the responsibility to fight stereotypes in their messaging & ensure representation. When people see themselves represented, they feel heard, seen & valued, leading to stronger connections with brands, as they feel part of the narrative. ❓ Looking for the key to making your audience feel identified with your ads? 💡 Our top tip: Harness tools that uncover their interests & backgrounds, shaping messages that resonate with their unique experiences. #HappyPride #AdsBeyondLabels

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📢 Join us for the launch of Shape What Britain Buys 2025 🚀 Retail media is evolving faster than ever, with brands and agencies discovering fresh opportunities to engage consumers across the marketing funnel. From shifting consumer behaviours to groundbreaking omnichannel innovations, the landscape is brimming with potential. But what does 2025 hold? On Friday, 17th January, at 11am, we’re unveiling the trends that will shape the future of retail media in our exclusive Shape What Britain Buys 2025 webinar. With insights from over 23 million Tesco Clubcard households, we’ll share our #retailmedia well-informed big bets for 2025 and beyond—and how you can harness these trends to maximise your retail media strategy. 🎟️  Don’t miss your chance to stay ahead in 2025, secure your spot now: https://lnkd.in/eNvsSkv3 #RetailMedia #ShapeWhatBritainBuys #Webinar #Trends2025 #FutureofRetailMedia

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Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

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Top 100 UK's Best Workplaces in Advertising, Media & Marketing (all sizes)🎉 Great Place To Work® describe the sector award winners as the following: "Advertising, media and marketing cover a dynamic sector heavily influenced by rapidly changing consumer behaviours and emerging tech. Employees in these fields must constantly keep up to speed with the latest trends and push new, innovative and creative ideas to keep ahead of their competitors. From mental health and psychological safety to job design and fulfilment at work – the UK's Best Workplaces in Advertising, Media & Marketing have implemented effective, holistic strategies able to target all dimensions of employees’ wellbeing, leading to a healthier, more engaged workforce." We can add this accolade to the Top 100 placing in the; Best Workplaces (Small)™, Best Workplaces for Women™ and Best Workplaces for Development™ 👏 We've always strived to create a remarkable, inspirational workplace where our team can grow, learn and develop at Genie Goals And we only became the business we are today with the personal impact of all Genies, past and present, in achieving this - so a big thank you and congratulations 🎉🎉🎉

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Exciting News. Campaign UK has released its UK new business rankings, and we’re 4th ⚡️⚡️   You can  💻 read the article here https://lnkd.in/eHyhc55G #advertising #creativeagency #newbusiness

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Day 5 of sharing PR agencies on our Nice List: Fox Agency 🌍 We asked Global Head of PR Lottie West what inspired them to sign the Clean Creatives pledge: “Signing the Clean Creatives pledge underpins our commitment to doing good for people and planet. We are a proud B Corp, and sustainability is at the heart of our values, with more than 10% of our team having undergone carbon literacy training, and logging 700 volunteer hours in the last six months alone. Over this time frame we have also seen our carbon footprint reduced by at least 5%, and we have planted over 700 trees.” --- Looking for more agencies with 0 fossil fuel clients? We made a list. 📝 Download our 2025 Nice List for a guide to all the UK PR & Comms that have signed the pledge ⬇️ https://2ly.link/21eti

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Want to see your brand towering over Manchester? 🌆      Experience your campaign's impact on the UK's tallest screen, where visibility reaches new heights. 🚀      Seize this opportunity and let your message soar above the rest. 📈      #BrandVisibility #MarketingGoals #ReachNewHeights #BrandAdvertising #Advertising

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From having a watertight contract to the power of a face-to-face briefing call, make the most of your influencer activations with our Head of Social’s top tips on how best to collaborate.

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Mastering the Art of Social Media Struggling to boost your social media presence? Ready to take your social media strategy to the next level? 🚀 Our latest blog by Georgina Ruthven provides a guide, sharing actionable insights you need to enhance your strategy and drive engagement- https://lnkd.in/exvdZG58. 🔥 Don’t miss out—check it out now and let us know your favourite tip in the comments! #SocialMedia #Inspire #MarketingStrategy

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Today, we launch our guide to People-Powered Measurement. The brand new guide shines a spotlight on the value of panels and highlights their role in meeting important industry challenges including: - Understanding who is watching your content and ads - Ensuring your first-party data is giving the full picture of audience behaviours - Measuring de-duplicated reach and frequency to understand impact of your campaign or content - Preparing for the cookie-less future to ensure your targeting is both effective and privacy-compliant In this guide, we demystify the terminology and illustrate with real-world use cases how panels are the ‘connective tissue’ to unlock opportunities for everyone in the content and advertising ecosystem. Download your copy now: https://lnkd.in/eS_6iJhx #PeoplePoweredMeasurement | #AudiencesUnlocked

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With the distressing scenes across the UK during the last week, we wanted to re-share our 2021 report 'A Future of Fairness'. The free handbook seeks to give brands and agencies a series of tangible actions to consider on diversity and inclusion, holding a mirror to the industry’s progress, celebrate those who have pioneered change and offer up-to-date guidance on how agencies can recruit, retain and motivate top talent. It also includes a roadmap for companies to follow, no matter where they are on their diversity and inclusion journey. As IPA Director of D&I Leila Siddiqi said when 'A Future of Fairness' launched: "We urgently need to reset both our culture and our work, and small, incremental shifts just won’t cut it. Through A Future of Fairness, we want to make sure we are reaching out to everyone; no matter what stage you are at in your diversity and inclusion journey – it’s not too late to start now." Download your digital copy for free, and help us create an industry and society where everyone is respected, supported and safe: https://lnkd.in/d_U6nh3

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🎇 IGNITE LIVE - 5th November 2pm (GMT) Date for your diary! Our next IGNITE LIVE is coming up.  Join us as we explore the power of engaging the senses in brand activations. Led by Tim Nash this session will explore how forward-thinking brands are creating multi-sensory experiences that go beyond mere transactions to fully envelop their audiences. The only way to join this session is to register your place. Link in the comments.  See you there!  #weareipos #IPOSLive #brandactivations #sensorymarketing

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