About
I've got a thing for data and research.
My experience is in both data science and…
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🍎 Interested in a Personal Nutrition Coach Available 24/7? Hello everyone! I'm currently exploring the development of a real-time nutrition…
🍎 Interested in a Personal Nutrition Coach Available 24/7? Hello everyone! I'm currently exploring the development of a real-time nutrition…
Liked by McCall Milligan
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The cost of relying on systems that weren’t built for you is real. Most productivity tools reflect values of sameness, speed and control. They…
The cost of relying on systems that weren’t built for you is real. Most productivity tools reflect values of sameness, speed and control. They…
Liked by McCall Milligan
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Is every pound of your online ad spend delivering maximum impact? If you're focused on driving stronger, more targeted results, tune to our webinar…
Is every pound of your online ad spend delivering maximum impact? If you're focused on driving stronger, more targeted results, tune to our webinar…
Liked by McCall Milligan
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Education
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Cannot wait for this!! Lots to chat about in a world where things are changing by the day and Fospha is ready to handle it all and help you measure…
Cannot wait for this!! Lots to chat about in a world where things are changing by the day and Fospha is ready to handle it all and help you measure…
Liked by McCall Milligan
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The Fospha team are out in force at Cannes Lions International Festival of Creativity . Let us know if you’re in town- we’d love to catch up!
The Fospha team are out in force at Cannes Lions International Festival of Creativity . Let us know if you’re in town- we’d love to catch up!
Liked by McCall Milligan
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Most tools in your tech stack build roadmaps by asking: “What are the top 10 most impactful problems we can solve?” It sounds like the right…
Most tools in your tech stack build roadmaps by asking: “What are the top 10 most impactful problems we can solve?” It sounds like the right…
Liked by McCall Milligan
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I loved speaking on the panel at Meta's Brand Summit yesterday, alongside Rodrigo Aspillaga and Orla Malone. We spoke through what inspired us to…
I loved speaking on the panel at Meta's Brand Summit yesterday, alongside Rodrigo Aspillaga and Orla Malone. We spoke through what inspired us to…
Liked by McCall Milligan
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Too often, omnichannel strategy gets stuck in theory. In this morning’s keynote panel at eTail Connect East, moderator Dom Devlin of Fospha led a…
Too often, omnichannel strategy gets stuck in theory. In this morning’s keynote panel at eTail Connect East, moderator Dom Devlin of Fospha led a…
Liked by McCall Milligan
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Is TikTok Shop or Temu this decade’s Amazon moment - and are marketers missing the signal? When Amazon launched, it looked like a digital Lidl…
Is TikTok Shop or Temu this decade’s Amazon moment - and are marketers missing the signal? When Amazon launched, it looked like a digital Lidl…
Liked by McCall Milligan
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🧱 The Walls That Must Come Down: Unified ROAS is transforming eCommerce for brands selling DTC and on marketplaces like Amazon. Our research shows…
🧱 The Walls That Must Come Down: Unified ROAS is transforming eCommerce for brands selling DTC and on marketplaces like Amazon. Our research shows…
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Today I experimented with using ChatGPT-4o to generate hyperrealistic brand visuals - the kind you usually need a creative team, photographer…
Today I experimented with using ChatGPT-4o to generate hyperrealistic brand visuals - the kind you usually need a creative team, photographer…
Liked by McCall Milligan
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Marketing efficiency peaks when brand building accounts for 40-60% of total media investment according to learnings from Ipsos in our latest…
Marketing efficiency peaks when brand building accounts for 40-60% of total media investment according to learnings from Ipsos in our latest…
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📣 LIVE WEBINAR: Proving the Power of Brand Tired of struggling to demonstrate the full impact of your brand campaigns? Join Fospha and Sweaty…
📣 LIVE WEBINAR: Proving the Power of Brand Tired of struggling to demonstrate the full impact of your brand campaigns? Join Fospha and Sweaty…
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With enormous economic uncertainty at the moment, CFOs are eyeing marketing budgets - and brand spend is typically first on the chopping…
With enormous economic uncertainty at the moment, CFOs are eyeing marketing budgets - and brand spend is typically first on the chopping…
Liked by McCall Milligan
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