Maciek Ozorowski

Kantar Marketing Trends 2025 – Retail Media Networks are evolving This week Barry Thomas talks about Retail Media Networks as full-funnel marketing assets, and how leveraging RMNs can enhance your marketing strategy and reach targeted audiences. Discover this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://lnkd.in/dJEp7pqb #MarketingTrends #Marketing #Marketing2025 #MarketingTrends2025 #Retail

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Customer Experience (CX) is crucial for delivering on your brand promise and driving growth. Join us in our upcoming webinar on 24th April with Kantar CX experts to learn how to provide Meaningfully Different Experiences that set you apart from competitors and boost loyalty. Reserve your spot now: https://lnkd.in/ef48thKq Nithi Kumar Eva Maureen Claravall Peter Aitken

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With the upcoming long bank holiday weekend approaching, many of us will be enjoying delicious meals prepared by friends and family. But amidst the festivities, it's important to consider the potential risks of harmful bacteria lurking in our kitchens. Ipsos UK recently conducted a survey to explore Brits' habits and beliefs around food hygiene. Shockingly, 4 in 10 people admitted to using the same tea towel for multiple purposes, neglecting the advice of the Food Standards Agency. Other concerning practices include checking phones while cooking (36%) and storing leftover food in open containers in the fridge (19%). Despite the FSA warning about the dangers of slowly chilling food, 6 in 10 respondents believed it was safer to let food cool to room temperature before refrigerating it. The survey also uncovered misconceptions about freezing food, eating food off the floor, and washing chicken before cooking. Ipsos researcher Federica Curcurú highlighted the disconnect between knowledge and actions when it comes to food hygiene. While most may get away with these habits, the reality is that over 2.4 million cases of food poisoning occur in the UK each year according to the FSA. The survey serves as a reminder of the importance of debunking common myths and practicing good food hygiene. Only 31% of Britons always or frequently wash raw chicken before cooking, indicating a need for better education around food safety. #FoodHygiene #Foodies #Easter #FoodSafety

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🎧🏆 New Future Proof Podcast: The secrets behind winning products with Product of the Year UK Over the past twenty years, Kantar has been working with Product of the Year to identify the innovations that consumers really love. In this podcast, Dr Nicki Morley celebrates our partnership and speaks with Mike Nolan, CEO and Founder of Product of the Year, to dive deeper into the top performers from the last five years. Learn more about why innovating your products isn't about novelty, but more about making a meaningful impact 👉https://lnkd.in/e7QmswUS

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New Ipsos UK Report: Understanding Society: The future of public services We're proud to announce the launch of this year's Understanding Society report! We have focused on the future of various crucial public services, analysing extensive public opinion research and conducting insightful interviews with experts: 🟢The future of the NHS with Tim Gardner, The Health Foundation 🟢The future of AI in public services with Jonathan Bright, The Alan Turing Institute 🟢 The future of policing with Rick Muir, The Police Foundation (UK) 🟢 The future of energy and climate adaptation with Richard Millar, Climate Change Committee 🟢 The future of the UK workforce with Fiona Aldridge, West Midlands Combined Authority 🟢 The future of local delivery with Eleanor Carter, Government Outcomes Lab, University of Oxford 🖱️ Explore the Understanding Society website: https://lnkd.in/eft2RJET Trinh Tu, Gideon Skinner and Keiran Pedley also take you through the highlights of the piece here: https://lnkd.in/eJt2T6UQ Thank you to all those involved in helping produce such a brilliant report ⭐ #UnderstandingSociety #PublicServices #PolicyMaking #MarketResearch #Ipsos

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CX practitioners who are challenged to demonstrate how CX contributes to brand value... this one is for you. If you haven't already registered for tomorrow's webinar, there is still time! #ValueOfCX #CustomerExperience #KantarCX #MDX

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HAPPY NEW YEAR! January’s Ipsos Update is out now. Ben Page reminds us of the resilience of folk around the world (71% are expecting 2025 to be a better year) and cautions us against being too confident in our own predictions about what will happen next. Also on the agenda: * London keeps its crown in the World’s Best Cites report by Jason McGrath and our partners at Resonance * Global Trends Report: Pakistan in the spotlight by Abdul Sattar Babar and team: the world’s 5th most populous country * Why looking after your employees and fostering a positive culture is good for business, by Jean-Francois Damais and colleagues More below, including our poll digest and the #IpsosAlmanac review of some key business themes and lessons learned over the last 12 months https://lnkd.in/eaDH3A-G

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🚨RELEASED: FIRST IPSOS MRP🚨 Ipsos MRP estimates Labour could win 453 seats 🔴LAB 453 🔵CON 115 🟠LD 38 🟡SNP 15 🟢PC 4 🟦RFM 3 🟩GRN 3 20,000 participants surveyed online on the Ipsos KnowledgePanel Learn more 👉https://lnkd.in/eCr_wq34 Ipsos UK has published our first MRP model of the 2024 General Election. Ipsos’ MRP model is unique as it uses data collection from our online random probability Ipsos KnowledgePanel, with participants recruited via random unclustered address-based sampling, the gold standard in UK survey research. It is also the first such model to be produced with data collection taken entirely after Nigel Farage announced he was returning to lead Reform UK. Take a look at our Election 2024 campaign website for a seat-by-seat breakdown and the implications for Scotland too. Which party's candidate may represent your constituency after the election? #GE2024 #GeneralElection #MRP

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Hard to keep up with the endless new developments through AI? Here is the summary of our roadmap at Kantar. What is available now and what is available soon? https://lnkd.in/emu9sbJ8

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🌟Build meaningful connections: How to measure and improve CX for brand growth 📈 Last chance to register to the 21 November upcoming webinar in association with CX Network where our clients CX leaders Priscilla Alfred of Air Selangor and Katie Rolfe of InPost UK will join Kantar CX experts Peter Aitken and Maslina M. Mokhtar to discuss how impactful CX can fuel brand growth. Did you know? Brands that deliver exceptional customer experiences are 2.5x more likely to significantly grow their market share Join this must-attend webinar to discover: ✅ How to identify and measure key touch points for meaningfully different CX. ✅ Proven strategies to build emotional connections that drive loyalty and advocacy. ✅ Linking CX improvements to measurable outcomes like revenue growth and differentiation. 📅 Don’t miss this opportunity to elevate your brand’s CX! reserve your spot today: 🔗 https://lnkd.in/e8M_Dq8Q #CXExcellence #BrandLoyalty #CXStrategies #Kantar

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[Financial Results] Ipsos achieves a solid first quarter, with a revenue of €557.5m. This income level confirms the continuation of the Group’s sustained growth. 📢 Our CEO Ben Page stated: "The start of the year is encouraging. It demonstrates our ability to deliver sustainable solid growth combined with a high level of operating margin. Our geographical and sectoral diversity, which provides greater resilience, combined with the talent of our 20,000 employees, are major advantages for continuing our development. In a geopolitical environment that remains uncertain, we confirm our organic growth and profitability forecasts for 2024." Watch our video to discover the key figures! Read the full press release: https://lnkd.in/evFNDJdt #Ipsos #MarketResearch #Growth #Q1Results

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The #SignsOfSuccess report explores the UK's relationship with wealth and quality and reveals a nuanced perspective on displays of affluence. While just 10% admit to liking to flaunt their wealth, 48% prioritise spending extra on higher quality products, reflecting a trend towards "quiet luxury." Dive into the sociological implications and cultural shifts shaping our perceptions of affluence and quality: https://lnkd.in/eqbtXaXp #Marketresearch

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PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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In collaboration with Engage media, the 'UK CX Report' explores the current challenges impacting customer behaviours. 🔍 Using the Ipsos Forces of CX framework, we've evaluated customer perceptions across diverse industries. From the outstanding to the forgettable, we've spotlighted it all. What this report delivers: ✅ Gain invaluable insights into how brands are meeting customer needs. ✅ Compare CX performance across sectors for groundbreaking cross-industry learning. ✅ Discover opportunities to elevate experiences and enhance key metrics. ✅ Enrich customer journeys with essential functional and emotional elements for stronger brand-customer relationships. Download the report to support your business case in delivering what customers require across products, services, journeys, and channels. Link: https://lnkd.in/d7QphyKu

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My amazing colleagues in the Innovation Network Eileen Irvin, Marzieh A. and Steven Ginnis have completed an amazing project called Marginal Moments, a Gen AI research and development initiative leveraging synthetic AI personas to predict voter trends in the lead-up to the 2024 UK general election. Our team created five personas of undecided voters, grounded in real electoral data, to track their evolving voting intentions in response to campaign materials. The results were fascinating and insightful, mirroring real-world voting patterns and providing a deeper understanding of voter behaviour. Please check it out and have a think about future applications of this methodology in social research! 🎉👏 #TeamSuccess #Innovation #AIResearch #ElectionInsights #SyntheticRespondents

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Are you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look no further than this Future Proof Podcast episode.   Dr Nicki Morley, Head of Innovation and Behavioural Science Expertise at Kantar, and Richard Shotton, author of The Choice Factory and the Illusion of Choice, discuss the challenges of behavioural science in the industry, how it can drive sustainability agendas and, of course, their favourite behavioural science interventions 🧠🧪👇 https://lnkd.in/e3Tq6GFg

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#NEW 'Signs of Success' a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success. Our data shows a significant value shift, with experiences prized over wealth and luxury. We emphasise the significance of home ownership and financial security as crucial markers of success. Only 10% of respondents desired to flaunt their wealth, while 69% disagreed with behaviours showcasing their affluence. The findings from our research align with the sentiment observed online: meritocracy holds sway. A staggering 77% of the #UK public perceives hard work as indispensable for getting ahead, with 66% attributing an individual's skills, talents, education, and ambition as essential. Access the report here: https://lnkd.in/dEiECJYv #SignsofSuccess #MarketResearch

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