James Hodson

5 Benefits of Optimising Your Google Business Profile Are you making the most of your FREE Google Business Profile? Claiming and optimising your Google Business Profile is a must for dealerships looking to grow both online and offline. Here are 5 benefits of optimising your Google Business Profile to help accelerate growth and generate more qualified leads for your dealership. #GoogleBusinessProfile #Automotive #DigitalMarketing

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"Anderlea, do you only provide marketing support to businesses in the automotive industry?" It's a question I get asked A LOT. Having spent more than a decade working with franchised dealer groups at a senior level, my expertise lies in the automotive sector. But, my decision to work with a client is not based on their industry, but rather on our mutual fit and my ability to add value to their business. In fact, my very first client - who I continue to work with to this day - isn't an automotive business. On the other hand, just because a business operates in the automotive industry doesn't guarantee that we'll work together. I've said it before and I’ll say it again. It’s so important to me that I partner with the very best. This has nothing to do with industry, and everything to do with working with exceptional businesses that I believe are a good match for my services #MarketingConsultant #Automotive #AutomotiveMarketing

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Another OEM looking to move away from its agency plans? This time it's Volkswagen Group reviewing agency. #autoretail #automotive #agency #cardealer https://lnkd.in/ehfZgqsQ

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Just a few more days until our Car Dealer Google Review League results are published. Over 4000 franchise dealers listed. See how your dealerships have performed in the last quarter. ⭐ ⭐ ⭐ ⭐ ⭐ 🚀 Stay Tuned to find out when the results published or better still sign up to receive the results by email https://shorturl.at/o6zaX #customersatisfaction #reputation #googlereviews #cardealerreviews

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🚗 The sort of results we aim for with Car Dealership Clients! 🚗 Over the past three months, we’ve had the pleasure of working closely with this North West-based dealership, and it’s been nothing short of brilliant. The relationship we’ve built has been fantastic, but what’s got us buzzing are the results we’ve seen. From July to September, our Facebook Ad campaigns have delivered cracking results: 👉 The cost per car sold has plummeted from £433 to £212! 👉 Car sales have gone up month on month! So, how did we do it? A mix of: ✅ Strong communication: Having a WhatsApp group allowed for regular performance updates! ✅ Creative ad copy and visuals: Engaging content that resonates with potential buyers. ✅ Continuous optimisation: Regularly tweaking and testing to get the best performance. This kind of success is replicable to other UK dealerships. If you want to grow in 2024/2025 via Meta advertising then get in touch! #leadgeneration #automotive #carfinance #cardealership #marketingagency

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🛑 Driving traffic to your website but struggling with high bounce rates, low add to cart rates, and single-digit conversion percentages? As a business owner, maximising ROI is crucial. If this sounds like you, reach out to Add People via [email protected], DM us, or comment below for a complimentary evaluation of your website and uncover hidden profits. Here's a glimpse of what we'd A/B test if we partnered with Gear Jewellers. #CRO #Ecommerce #ROI #Strategy #Optimisation #ABTest

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Equine business owners! What problem do you solve for your customers? It’s so frustrating to go to a website or to a business’s socials and have to search around to figure out what they actually do. Be very clear in how you serve your clients so that potential customers want to choose you to solve their problem. Tell us your business in the comments and what problems you solve for your clients.

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Supplier Insight with FMG in issue 8 of Essential Fleet Manager - read it here https://lnkd.in/epFXwEJc #essentialfleets #fleetindustrymagazine #essentialfleetmanager

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A vibrant Commercial Vehicle sector, has always been a positive indication of overall economic activity. Which is why it’s good to see such strong LCV performance, as we head towards the end of 2024.

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It’s a non-stop job keeping our website up-to-date with the latest stock – but it's all worth it seeing how many #dealerships use Easy2Trade to buy, bid and load their own stock quickly! It's truly transformed our business and set us apart in the industry. As October winds down, we’ve got a great selection still available for you. If you’re not already registered, it’s quick, easy and free – don’t miss out! See the link to our site under my pic if you're a buyer or seller of trade stock! #usedcarstock #usedcarsales #disposals #buyers #motortrade

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#Electric #vehicles (EVs) are becoming the dominate choice for operators, offering many benefits such as lower emissions, fuel savings and performance in line with the environmental requirements set by the government. However, EVs pose new challenges and #risks for the automotive industry, especially for the #technicians who work on them. Employers hold a duty of care under the Electricity at Work Regulations 1989 to ensure their Employees are competent to work on electrical systems in electric and hybrid vehicles. Therefore, electric vehicle #workshop #training, is essential for ensuring the safety of workers, customers, and the environment. Read the latest advice on training from Olivia Bowdler and Lloyd Morgan Group

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🚗WEEKDAY POD🚗   This week on Motor Trade Radio, powered by MOTORS, we’re in conversation with industry guru Steve Young discussing ICDP’s latest European Top 50 Dealer Groups.   Every year, the Top 50 provides an analysis of the financial standing of the biggest franchised groups by turnover, and it has been doing so for 10 years. This means Steve is in a unique position to track the ebbs and flows of individual groups and the ongoing impact of consolidation on the sector as a whole—which is certainly a major theme of the latest Top 50.   Plenty of changes this year, especially in the Top 10. Check out who’s up and who’s down. How UK groups performed. And why Switzerland always punches above its weight.   #AllTheChatterThatMatters on Motor Trade Radio. #automotive Listen here 👉 https://lnkd.in/ebvPaB8c

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Turbo-driven by new product and boosted by its close rapport with the automotive giant Stellantis - Baylis is very much in the driving seat as one of Gloucestershire's best-known dealership names. I popped down to find out what was going as after many years as Vauxhall's presence on Cheltenham's Princess Elizabeth Way, the business is now adding a new dimension with the arrival Peugeot . Baylis was founded in 1994 with the purchase of the Gloucester branch of Vauxhall retailer Skipper. Since then, the business has rolled out into Worcestershire and across into South Wales, becoming one of the West Country's largest motor groups. With 10 locations across three counties, turnover for Baylis came in at £129m in the latest year and the company's steady growth sees it now employing nearly 400 people. Whilst the numbers are impressive- this is not an easy market sector to be in - I met up with joint managing director Andrew Robbins to give me a quick tour, front of house, behind the scenes and give me the low down. Here’s the full Punchline Gloucester - The No1 news resource for business in Gloucestershire story 👇. https://lnkd.in/e22tZc4T Dev Chakraborty Dorian Kirk Dave Jones Max Wilkinson Rapid Charge Tellus Power Green Steve h Chris Packer Stewart Bruce Rob Lister Tara Lewis Rob Pickup Jonathan Viney Oli Christie Vauxhall Motors Ltd Dan Ponting Daniel Leach Cheltenham Borough Council Richard Markey Simon Hacker Jason Ivey Bethany Winter Clare Tidal Training Direct Ltd. Claire Thayers Sarah Cook David Owen Sam Holliday Russell Warner Richard East Simon Gardner Rowena Hay Andrew B. David Morton Moreton Cullimore BA MA FIQ Enzo Mora #motors #EV #carmanufacturing #businessnews

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POD ALERT Motor Trade Radio podcast, powered by MOTORS In a packed show, we’re joined by Vertu CEO Robert Forrester and take a look at the week’s big headlines ☑️SMMT’s new car reg figures show market up in May ☑️MOTORS Market View reveals used car trends for May, as EVs stocked by dealers hit a new high ☑️Motor Trader Top 200 shows a dealer group sector in a state of flux JudgeService names the top OEM brands for customer loyalty ☑️The VRA issues a warning on oddly specced “Covid Cars” ☑️And we add another name to the growing list of car brands heading to the UK PLUS [M]enable Moment with our mental wealth guru, Stephen Whitton #AllTheChatterThatMatters with Curtis and Philip https://lnkd.in/eTT-VH5z

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We all want to retain as much profit as we can in a used car deal, whilst still being competitive enough to attract enquires. Obviously, there is stock turn to think about and used car use by dates. However, a lot of comes down to how your sales team are managed and paid on used cars. In our latest podcast episode out now, We cover: {01:45} Sales Manager controls profit {03:34} Sell to the boss {09:12} Value Added Products {15:41} Second face {17:09} Look at Part Exchange Tune in now.

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Is your Cardiff based business fed up of being let down? We have the contacts, the expertise, and the insider knowledge to secure any make or model from any manufacturer at the most competitive pricing in the market. Don’t let vehicle sourcing and managing your fleet slow your business down any further. With our resources and expertise, we’ll keep you on the road and ahead of the curve, as we continue to expand and invest heavily back into our business, to help you, help your customers and keep them satisfied with your high levels of service. By choosing Vanaways to work alongside you, you’re not just getting low cost vans direct to your door. You’re gaining a strategic advantage that keeps you moving efficiently and cost-effectively! You're getting me as a free resource, as your dedicated Account Manager, keeping you informed of the very best deals as they happen, in and out of hours and on hand to support you at all times with all things fleet. You're getting an award winning customer service department with a dedicated aftersales executive to support you and manage everything with you from finance, accessories, branding, delivery, in life services right through to disposal... Which we also take of your hands, completely hassle free! You're getting optional discounted Service, Maintenance, Accident Management, Insurance, Fuel, Telematics and Fleet Management Software. It's time to focus on expanding your empire across the capital city and beyond, and let us be the free extension to your Fleet, Finance and Procurement department. Whether it's a small, medium or large fleet, nobody is given preferential treatment and I'm looking to expand my services in my hometown, so let's connect and see what we can do for you in the coming years. #Cardiff #Fleets #LocalBusiness #FreeResource #HereForTheLongRun

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Here's some great examples of what's achievable with out website development services at Johnston Marketing

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