Ishveen Jolly

The time for sports and allied industries is here. The below post from Rohan Parikh incisively highlights some massive profit pools. As active sports penetration in India moves from abysmal 2% towards our western (40%+) and Chinese (30%)counterparts, this is just the beginning of unravelling of an ocean of opportunities under the surface. At Push Sports we are working at the top of the Indian grassroots sports funnel and driving distribution and go to market infrastructure for this huge market opportunity. We are committed towards our vision of making India a sports superpower. Come experience the power of sports at a Push Arena near you. #sportsindustry #sportstech

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💡The article discusses the recent shifts in India's sports sponsorship market, particularly highlighting how startups are reevaluating their sponsorship strategies 💡As we witness a significant transformation in India's sports sponsorship market, it's clear that the dynamics are evolving. The recent trend shows startups scaling back their sponsorship commitments, prompting a broader conversation about the sustainability and strategic alignment of marketing investments 💡Key Insights include: 🔎𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐝𝐣𝐮𝐬𝐭𝐦𝐞𝐧𝐭𝐬: Startups, once aggressive players in sports sponsorship, are now reassessing their budgets. This shift reflects a more cautious approach to spending amid economic uncertainties 🔎𝐒𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐑𝐎𝐈: With tighter budgets, brands are prioritizing sponsorships that offer measurable returns. This calls for innovative partnerships that align closely with brand values and audience engagement 🔎𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: While some companies pull back, others see this as a chance to step in and create impactful collaborations. The potential for fresh narratives and community engagement remains strong. This also means that certain opportunities may be available at a reasonable cost 🔎𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Need for both brands and IPs to focus on value creation and long-term associations While the landscape is challenging, it also opens doors for creativity and innovation in how brands engage with sports! #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #campaigns #sportsmarketing #brands #sportsindustry #india #marketing exchange4media

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Navigating the Current Consumption Slump: Sports Marketing in Challenging Times The reported slowdown in consumer spending in India is likely to hit sports marketing , making it tougher to sell ad slots and secure sponsorships. But all is not lost—sports remains one of the most powerful engagement mediums for brands. The Solution- This is the perfect time to get creative. Focus on producing innovative, targeted content that resonates with the specific markets brands and areas that they are struggling to capture. Show them how sports can provide unique solutions to their challenges. Build trust through smart strategies, and you'll not only win their business but also forge long-lasting partnerships. #sports #sportsbiz #india

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Sports associations/organisations can learn so much from BCCI about building a sport through marketing, branding, administration and so much more. I keep talking about sports with a lot of older people also, and I often hear that cricket was a boring sport with men in white t-shirts & trousers playing test matches and 1-day internationals….and look where it has evolved today into an industry and an institution. The rest of the sports which are played by way more countries are nowhere even close whether in popularity, branding or economics in India. A case study in itself on growing a sport in a country and making people fall in love with it. 🙌 #IndianSports #IndianCricket #BCCI

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📈 The rise of digital in sports consumption: Live sports viewership is increasingly shifting to digital channels. What does it mean for brands and advertisers? 🇮🇳 In India, Viacom18 Sports's most coveted Sports IP, the Indian Premier League (now merged with Reliance JioCinema), saw a 51% increase in first day viewership figures. Naturally, more viewership translates to more ad impressions and hence more ad revenue. While the Linear TV counterpart Disney+ Hotstar also broke viewership records this season, interestingly, JioCinema is generating more revenue than Disney+ Hotstar, accounting for approximately 55% of the total ad/sponsorship revenue. However, with Jio investing a whopping 23k Crore for digital media rights over a 5-year period, and ad revenue totaling around 2k Cr per annum, additional revenue streams are crucial to ensure profitability and sustainability of the platform. 🌎 This trend isn't confined to the Indian subcontinent. In the U.S., consumers, while less price-sensitive, are grappling with subscription fatigue. This has led to the rise of Free Ad-Supported TV (FAST) channels, with approximately 1500 operating in the U.S., many of which feature sports streaming. Yet, digital ad spends represent only 10% of brand advertising during sports broadcasts, as per SponsorUnited's recent industry report. 🚀 With sports consumption moving online, streaming platforms and brands are seeking innovative marketing solutions. Whether it's hyper-personalization, localization, or virtual advertising, there's a growing demand for transformative approaches. 🔍 If you're a sports organization, streaming platform, or agency seeking such solutions, reach out to us! At Spectatr, we're pioneering AI-led content and sponsor solutions for the sports industry. Let's revolutionize the game together! #SportsTech #DigitalSports #SportsConsumption #StreamingRevolution #AIinSports #ArtificialIntelligenceinSports #DigitalTransformation #SportsMarketing #FanEngagement #SportsBusiness #DigitalMedia #SportsInnovation #StreamingPlatforms #DigitalAdvertising #SponsorshipSolutions #FutureofSports

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Indian sports business news last week's Updates 1 Viacom18 and Disney announced , that the merger and its new OTT website - JioStar - has been launched And Ishaan Chatterjee has been appointed as the Head of Business, Sports Revenue, SMB, and Creator 2 AIFF award the bid to Shrachi Sports Endeavour Pvt. Ltd, the lone party interested to telecast I-League, I-League 2, Indian Women’s League, final round matches of the Santosh Trophy and the senior women’s national championship, for which a tender was floated on October 23, 3 PUMA India and Accenture have teamed up to further strengthen the sports brand’s supply chain and distribution network in india 4 BCCI announced the Indian women’s cricket team’s schedule for the upcoming home series against West Indies and Ireland. 5 The 2025 edition of the Hero Indian Open, a part of the DP World Tour, will take place from March 27-30 and will carry a prize money of $2.25 million, the same as this year's edition, the Indian Golf Union has announced. 6 The Professional Golf Tour of India (PGTI) announced the appointment of Amandeep Johl as its new chief executive officer, effective 1st January, 2025. 7 The Punjab Sports Department has proudly announced partnership with Minerva Football Academy’s Delhi FC 8 Livpure, principal sponsor of Real Kashmir Football Club (RKFC). 9 Cloud gaming platform OnePlay has onboarding of Nodwin Gaming co-founder and MD Akshat Rathee as a strategic investor and member of its advisory board. 10,88 Pictures, animation and VFX studio launch of its new gaming division, 88Games 11, (NRAI), has issued an invite to qualified commercial & marketing agents to submit an Expression of Interest (EoI) to drive the commercial growth and visibility of the inaugural edition of the Shooting League of India (SLI) 12 Yuvraj Singh launch of his new venture, Twiddles – a brand dedicated to providing guilt-free, wholesome snacks 13 Police two-year partnership with Indian cricket star KL Rahul 14 Melbourne will host Australia’s first-ever Pro Kabaddi League exhibition match, w Scheduled for 28 December this year 15 Bingo Snacks has a five-year partnership with the All India Pickleball Association (AIPA) to promote the sport in India. Mandira Bedi new brand ambassador 16 TCM Sports Management bags commercial sponsorship rights to ACC Asia Cup until 2031 17 CoinDCX has onboarded Gautam Gambhir as its new brand ambassador. 18 Kenyan Beatrice Chebet, will headline the inaugural SFC Global 10K, Navi Mumbai, scheduled to be run in Navi Mumbai on February 16. 19 HIL team Gonasika onboards Sanjay Dutt as brand ambassador 20 David Warner teams up with Quick Vitals to promote smart health solutions in India 21 Nepal Cricket and Star Sports signs NPL alliance 22 MC Mary Kom partner with Bournvita 23 JSW Sports, along with MG Motor India, honored the medalists with the MG Windsor. 24 Bopanna/Ebden won their final game as a duo at ATP finals #sportsnews

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🚨 The ONE SPONSORSHIP TREND, Brands Can't Ignore in India's Sports Ecosystem 🚨 Digital and social media sponsorships are transforming the Indian sports landscape. Here are 3 key insights from the CEO of KreedOn: 🌐 Over 80% of Indian sports fans discover products on social media. 🤝 In 2022, athletes earned ₹500 cr from #NIL deals, 3x the previous year. 💰 IPL's digital rights value has grown 275% since 2019, now worth ₹3,500 cr. How can brands capitalize on this shift? 3 action steps: 📱 Invest heavily in social media activations & influencer partnerships. 🎥 Create custom, engaging digital content that resonates with fans. 🤝 Partner with leagues, teams & athletes with strong digital presence. The future of sports sponsorships in India is digital, social, and all about authentic fan connections. Is your brand ready? 🌊 At KreedOn, we help brands navigate this new landscape and create impactful sponsorship strategies. Let's connect and elevate your sports partnerships. 🚀 #SportsSponsorship #DigitalMarketing #InfluencerMarketing #BrandStrategy #KreedOn

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"Sportswear and athleisure venture Agilitas Sports has acquired Italian shoe brand Lotto’s India licence for a period of 40 years for an undisclosed price. Under the partnership struck with Lotto parent WHP Global, Bengaluru-based Agilitas will handle the manufacturing, design and sale of Lotto products across India, South Asia and Australia. “The 40-year licence timeline shows the commitment and the long-term plan we have for Lotto here,” said Abhishek Ganguly, the former Puma India head who cofounded Agilitas. “We are going to be across channels, including our own web store. We are looking at offering good value for a premium brand like Lotto and that does not mean it has to be expensive. What customers look for is value for what they are spending.” Ganguly said the launch of operations under the partnership is slated for early 2025, alongside the establishment of company-owned and franchised exclusive business outlets of Lotto. Indian shoemaker Mochiko, which Nexus Venture Partners-backed Agilitas had acquired in September 2023, will make Lotto's shoes for India and localise new designs, Ganguly said. Ganguly said he plans to open some 200 stores and is targeting a business of Rs 2,000 crore from the Indian market in the medium term. “Agilitas will invest in a dedicated management team to grow the Lotto brand through product creation, design innovation, supply chain, branding, marketing and channels of distribution,” said Ganguly. Stanley Silverstein, chief commercial officer, WHP Global, said, “We are impressed by the expertise of the company's founders in the sportswear and athleisure market, along with the comprehensive business model they have crafted at Agilitas. Their dedicated focus on the sportswear industry, and a profound belief in India's promising future as well as other markets is in line with our core mission of growing the Lotto brand globally.” ET had reported in May last year about Ganguly and two other top executives at Puma India leaving the German firm to start Agilitas. Subsequently, Agilitas raised Rs 430 crore from Convergent Finance. In terms of marketing strategy, Agilitas is focusing on consumer engagement investments and intends to forge partnerships with athletes, sports clubs, designers, artists and musicians. Mochiko has a factory in Noida to manufacture Lotto products, including footwear, apparel, accessories and sports equipment. Footwear stands out as the primary category, contributing more than 60% to the product lineup." https://lnkd.in/gSf2KJBq

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Everyone will be commenting the Everton Football Club x The Friedkin Group deal today, so I'll be talking about... cricket, CVC and the Indian Premier League India's franchise Gujarat Titans. 🏏📈 The Economic Times announced a few days ago that Indian conglomerate Torrent Group would acquire a majority stake in the Gujarat Titans from CVC at a reported valuation of... $1 billion - for a franchise launched at the end of 2021. 𝐓𝐡𝐞 𝐈𝐧𝐝𝐢𝐚𝐧 𝐏𝐫𝐞𝐦𝐢𝐞𝐫 𝐋𝐞𝐚𝐠𝐮𝐞 𝐛𝐨𝐨𝐦 🚀 3 years ago, RedBird Capital Partners acquired a 15% stake in the Rajasthan Royals, one of the founding teams of the Indian Premier League India, owned by Manoj Badale-led VC firm Emerging Media Ventures, at a reported $250 million valuation. That's when I started looking into the economics of cricket in India and being blown away by the IPL's growth trajectory. I read Manoj Badale's book "A New Innings - How the IPL's reinvention of cricket provides lessons for the business of sport" (Mike Fordham thanks again for the kind gift) which describes how after only 12 years since launch (in 2020): ➡️ The IPL is valued at $6.3 billion ➡️ Accounts for over 30% of global cricket revenues ➡️ And over 60% of Indian sports revenues The IPL, established in 2008, is believed to be the only pro league, besides the National Football League (NFL), wherein every franchise is profitable - it also has a salary cap and shares media revenue. The previous cycle saw Disney Star spend $2.6b to acquire the IPL's media rights back in 2017. In June 2022, The Walt Disney Company and Indian conglomerate Reliance Industries Limited (Viacom) won the bid to broadcast the IPL for the next 5 years at $6.2 billion including broadcasting and digital rights. 𝐀𝐧 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐥𝐞𝐚𝐠𝐮𝐞 𝐟𝐨𝐫 𝐢𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 Underlying growth drivers of Indian cricket led top #privateequity firms to invest at franchise-level: CVC invested $670 million in October 2021 to create a new IPL franchise located in Ahmedabad (the future Gujarat Titans), while RedBird Capital Partners became a minority owner of the Rajasthan Royals.   Investment thesis:   ➡️ Massive success of the new IPL’s 4-hour cricket format with audiences now reaching up to 200 million for a single game.   ➡️ Closed league system ensuring recurring and predictable cash flows to investors.   ➡️ Significant media rights potential as mentioned above. 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐞𝐱𝐢𝐭 𝐫𝐨𝐮𝐭𝐞𝐬?   3 years after the franchise was established, Indian multinational conglomerate Torrent Group has reportedly agreed a deal to acquire a majority stake in the Gujarat Titans from CVC. According to The Economic Times, the Gujarat Titans have been valued at over $1 billion - it could be 1.5x MOIC in 3 years for CVC without potential dividends paid, and CVC could also possibly retain a minority stake in the franchise as part of the deal. 

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Indian Sports Tech going global -1 #istgg How can Indian Sports Tech companies truly raise the bar to meet stringent quality standards, essential for gaining global acceptance and scale? Suggestions from Tech Industry experts solicited! As the Indian sports industry introduces sports tech products for domestic consumption, aspirations quickly escalate to taking them across the globe. Rightly so. The first hurdle they must overcome is ensuring impeccable quality. While there is a growing awareness about the importance of quality, evidenced by India becoming a hub for numerous MNCs, when it comes to the quality of sports tech products, a different approach is required. Through this post, I call upon Indian tech industry leaders to lend their guidance to the sports industry in comprehending this matter more profoundly. I recently came across a Sports Tech quality framework crafted by industry experts, and it appears highly relevant. https://lnkd.in/dRVHxFBu #sports #sportsbiz #india #tech #sportstech #quality #global #business

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If the NDA government is re-elected, we can anticipate a substantial budgetary allocation for the sports industry - an increase of 25-30% over the current Rs 3000 crore + - during the July budget speech. This is expected against the backdrop of a stabilising and growing economy, groundwork for the 2036 Olympics, and states becoming more active in developing the sports economy. #sports #sportsbiz #india #budget #sportseconomy

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The participatory nature of pickleball & padel means that demand for these sports is impossible for tennis to keep up with. At Hudle, the number of tennis games are less than 10% of padel and pickleball with far more tennis courts on our platform. It is only a factor of time that the tennis courts will give way for more new age sports. It's simple demand vs supply. It's simple evolution. It's simple Test Match Cricket vs T20 Cricket

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As anyone who read our 2024 digital trends report knows, in the IMG digital team we're big on WhatsApp channels for sports rightsholders. Very cool that Major League Baseball (MLB) has now launched one for India, to complement the Instagram channel that was already launched for India. Here's where to follow the channel if you're in India or if you like your baseball ⚾️ with an Indian twist. https://lnkd.in/eRYwwU3K

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The concept of role rotation among co-owners, as announced by one of the IPL teams - Delhi Capitals, is a forward-thinking leadership strategy. Many organizations adopt this approach to promote fresh ideas, cross-functional learning, adaptability - critical in the fast-paced IPL environment. However, aligning this rotation with the IPL mega auction cycle, which occurs every three years, might offer greater stability for long-term team-building efforts. The chosen two-year period provides flexibility, but it will be interesting to see if this impacts operational consistency over time. #ipl https://lnkd.in/g2wXY6s2

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Profitability is a critical challenge for the Indian sports industry, actually it's a global concern. To transform the industry into a revenue-positive powerhouse, the industry needs to focus on three pivotal areas and turn them into profit making business 1) The training of grassroots athletes 2) The hosting of sports events - Stadiums needs to turn into a major profit centres. 3) The efficient financial management of sports leagues If these 3 areas turn profitable, the industry can generate lot of jobs and business opportunities #sports #sportsbiz #india #indiasportsindustry #profits #athletes #training #stadiums #sportsleagues #finance #management

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Key points about the UK sports marketing market: Market size: The UK spectator sports market is valued at around USD 3.09 billion in 2023. Growth rate: This market is expected to grow at a CAGR of 5.24% reaching USD 5.15 billion by 2033. Sponsorship focus: A significant portion of this value comes from sports sponsorship deals.

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Indian sports business news last week updated - June 23 update 1 Odisha govt extends sponsorship deal with Hockey India till 2036 2 Centre Court Capital (CCC), a venture capital firm backed by the Sajjan Jindal Family Trust and specializing in sports tech and gaming, has led led an undisclosed Series A investment round in Quidich Innovation Labs 3 Virat Kohli-backed wrogn ltd offloads 16% stake to TMRW for $15m. 4 Bank of Baroda has signed tennis player, Sumit Nagal, as its brand endorser 5 Tasva, the Indian menswear brand by Aditya Birla Fashion and Retail and celebrated designer Tarun Tahiliani, announces its partnership with the Indian Olympic Association (IOA) as the ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024. 6 Max Life associated with Star Sports, the Official Broadcaster for ICC Men's T20 World Cup 2024 in India. As part of the collaboration, Max Life will serve as the Insurance Partner on the Cricket Live show during the ICC Men's T20 World Cup 2024 from June 2nd to June 29th, 2024.  7 Rohit Sharma has investmented in the fintech sector, edu-fintech company LEO1. Formerly known as Financepeer, 8 CoinSwitch the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run this campaign from June 15 to July 15, 2024 9 Aditya Birla Capital Limited announced its partnership with the Indian Olympic Association (IOA) as the official sponsor of Team India at the Paris Olympics 2024 10 FC Barcelona And Conscient Football (indian partener - property developer Conscient Group, which also runs the Heritage group of schools)  has decided to shut down all its academies in India, 14 years of operations 11 Ludimos, a cricket technology platform has signed Dinesh Karthik, the Indian cricketer, as their Strategic Advisor 12 Ravi Shastri turns sweet and salty for Britannia 50-50- Maska Chaska TVC 13 Siddharth Kedia, ex-CEO of NODWIN Gaming, has joined Jio Platforms Limited (JPL) as Senior Vice President & Head at Jio Games 14 Chotrani becomes the second squash player to join the JSW Sports roster, after the signing of Anahat Singh in November last year. "It's an honour to be a JSW Sports Pvt Ltd Sports athlete 15 CEO of sports at Viacom18, Anil Jayaraj, has quit after a nearly three-year stint 16 Go Digit General Insurance Limited (Digit Insurance) has launch of its latest brand campaign “That's it!” with its brand ambassador Virat Kohli. 17 Neeraj Goyat, a boxer and WBC Asia Title Holder, has been invited to join Big Boss OTT 18 Raids conducted  of a money laundering investigation against “Fairplay”, accusing the subsidiary app of the online Mahadev betting 19 Tynor Sports joins hand with Royal Sportsters (formerly known as Sportsaga) to bring 1st ever competitive Fitness League for Gym lovers by the name of High Performers League #sportsbusiness #sportsbusinessnews

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Indian sports business news last week updated - June 30 update 1 BFI Announces ACG Sports as the Organising Partner of National Star Basketball League The Letter of Award (LOA) was given at a price of INR 20.6 Crores annually on 5x5 league & INR 10.3 Crores annually on 3x3 league for the next 7 years, a total investment of INR 216.30 crores. 2 Veedol, the lubricant brand under Tide Water Oil Co. (India) Ltd., has appointed cricket icon Sourav Ganguly as its brand ambassador 3 Los Angeles Knight Riders onboard Crickex as principal sponsor for MLC 2024 4 MI New York announce FOMO7 as associate partner for MLC 2024 5 Sony Pictures Networks India obtains exclusive media rights to India tour of Zimbabwe 2024 6 Star Sports renews broadcast rights to Lanka Premier League for 2024 edition 7 FanCode extends exclusive Lanka Premier League rights for three years 8 Gravolite India Pvt. Ltd. partners with Wrestling Federation of India for upcoming World Championship 2024 trials - Gravolite,sports mat manufacturers in India, became the official supplier of wrestling mats for the upcoming world wrestling championship for men & women trials under17 & under20 category scheduled to be held on 24 June in Noida Stadium. 9 NODWIN Gaming to raise its holding in Freaks 4U   European esports co. to 100% via share swap 10 Max Level wins PR mandates of NODWIN Gaming, SuperGaming 11 NODWIN announces BGMS Season 3; on Star Sports 12 Nazara Publishing partners with nCore to launch FAU-G 13 Tech Mahindra Global Chess League to Host its Second Edition in London- The Global Chess League, a joint initiative between the International Chess Federation (FIDE) and Tech Mahindra, The 10-day, one-of-a-kind chess league featuring top players will take place at Friends House, located in the heart of central London, from October 3rd to 12th, 2024 Reliance Foundation & IOA Announce First-Ever India House at Paris Olympics 2024 14 Kapil Dev has been elected as the new president of the Professional Golf Tour of India(PGTI). He was elected after the previous president, H Srinivasan, withdrew his candidature for the President's post 15 The Sport Climbing Federation of India (SCFI) has appointed Dr Rajmohan Pillai as its new president while Sushil Malik is the vice-president. Also, Sushil Kumar has been elected as the president of the Haryana State Federation 16 Indian Poker player Santhosh Suvarna has won his second World Series of Poker (WSOP) bracelet and is taking home a prize of INR 45+ Crore #sportsbusiness

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E-sports in India: Poised for Takeoff 🇮🇳 Is the future of sports marketing here? Is E-sports going to lead the charge? A Statista report reveals India boasts the most E-sports downloads, a testament to our massive and engaged gaming audience. Remember when video games were just for fun? Now, top players are earning a living through their skills! This is a massive shift, and the potential for brands is undeniable. While the US currently leads in revenue, India's E-sports market is projected to reach a staggering US$124.8 million in 2024. With our immense player base, we're just getting started! The growth potential here is incredible. Exciting times are ahead for E-sports and sports marketers in India. Who's ready to be a part of it?  #Esports #India #Gaming #Marketing #FutureofSports P.S. Data source: Statista (www.statista.com)

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