Ian Finch

'The customer experience is the new battleground - it's not about price' - Paul Matthews, CCXP insight6 Sussex & Surrey Watch the full interview with Paul here: https://lnkd.in/dCeExDRK #Brilliantbusinesses

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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For this month's Problems Worth Solving podcast, I spoke to Rochelle Gold, Head of User Research and User-Centred Design at NHS England. She has been working quietly behind the scenes to build up a user centred focus across the NHS's digital work. We framed the discussion around how to make the digital side of the NHS more human. I loved this example that she shared when we were discussing the value of integrating research with technology investments: “One example I give is observing someone using a hospital system. They asked for a ‘print’ button on a screen, but by watching their behaviour, we realised the real issue wasn’t printing—it was integrating that information into another system. User research isn’t about what people say they need; it’s about understanding the outcomes they’re trying to achieve.” We also talked about how NHS England is tackling one of the biggest challenges in research—breaking down silos. They have over 130 user researchers now in their team and have developed an AI-powered tool to organise and surface insights across the organisation. “We want to allow anyone in the NHS to query what we already know about a topic. It’s transforming how we manage and share research knowledge.” We discussed the importance of collaboration between policy and service delivery and how transformative this was during the the pandemic, when teams from digital, policy, and operations came together under intense pressure. “The pandemic showed how collaboration could deliver faster, more effective solutions. That’s how we should be working across the NHS—not just in emergencies, but every day.” Rochelle talked about a her vision for the future where barriers to excluded groups are removed to ensure health services are truly inclusive. “If we address the barriers faced by the most excluded, we make services better for everyone.” Link to listen to the podcast in the first comment below. #servicedesign #ai #ucd #userresearch #nhs #healthtech #healthcare

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📊 Top 5 Digital Marketing Insights for 2025 📊 We found the latest State of Digital Marketing Report 2025 by LOCALiQ_UK really insightful, it reveals key trends shaping the marketing landscape. Here’s what you need to know to stay ahead: 🚀 Top 5 Takeaways: 1️⃣ AI is revolutionising marketing: 71% of businesses trust AI more than last year, helping teams achieve faster results and bridge skill gaps. 2️⃣ SEO is still king: Local SEO and regular strategy updates are crucial as Google’s algorithms evolve. 3️⃣ Short-form video dominates: Platforms like TikTok and Instagram Reels continue to drive engagement and deliver the highest ROI. 4️⃣ Budgets are growing: 53% of businesses plan to spend more on marketing in 2025, focusing on content, SEO, and paid advertising. 5️⃣ Content is visual: Businesses favour short-form videos, images, and tailored platform strategies for maximum impact. 🔮 Looking Ahead to 2025: - Focus on SEO and robust strategies to tackle Google’s AI-driven search changes. - Don't be scared to use AI tools for smarter real-time campaign optimisation. - Prioritise customer interaction through social media DMs and user-generated content. - Invest in short-form videos to keep audiences engaged and drive results. 📈 2025 is the year to connect, engage, and grow with smarter strategies and innovative tools. Are you ready? You can download the full report here if you want to read it for yourself 👇 https://lnkd.in/eHrBfyPS #DigitalMarketing #MarketingTrends2025 #AI #SEO #ContentMarketing #ShortFormVideo

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Website Development Case Study: A New Chapter for Read & Co. 📚 How did we refresh the digital presence of a half-century-old UK bookseller and publisher? 🤔 This project involved some complicated bespoke coding to streamline the cataloguing process for the team at Read & Co as well as improving how everything appeared on site making it much more effective for SEO. Here's the case study and reach out if you would like support with refreshing or building your website -

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Fully support the stance of the the DMA (Data & Marketing Association) UK techUK Centre for Information Policy Leadership (CIPL) and Advertising Association. Regardless of the outcome of tomorrow's UK General Election, it is imperative that all political parties recommit to modern data policies. This will ensure the UK can fully harness the power of data-driven and digital technologies which are crucial for economic growth and improved public services. And the pace of this transformation is only continue to accelerate. https://lnkd.in/eR3QXdrA #DataPolicy #DigitalTransformation #EconomicGrowth #PublicServices #UKElection

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Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma Design by Structure

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Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma Design by Structure

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Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma @Design by Structure

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Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma @Design by Structure

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Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma @Design by Structure

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Q: How do creative strategies help build a strong digital brand? A: Creative strategies foster engagement, build trust, and set your brand apart from competitors. At Codebrit Digital, we craft solutions that give your brand the digital strength it needs to excel. 📧 [email protected] | 🌐 Codebrit.co.uk

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