Giles Potter

Media budgets can skyrocket! Utilize precise financial tracking to maximize your ROI and ensure project viability. Effective cost management is key. Do you monitor your spend effectively? Why not see if a financial review can enhance your strategy. #UKMedia 👉🏻smithbutler.co.uk

1

Advertising isn't all about awareness. Driving action and creating business is another, equally critical focus 💰 Utilising the latest research from Radiocentre, we break down exactly how radio can deliver performance, alongside building your profile 📖

10

We are pleased to announce the addition of The Game Marketer to our Marketplace. 🚀🌐 The Game Marketer recently teamed up with British studio Reality+ to help them launch one of the most iconic British IPs “Doctor Who: Worlds Apart” (https://lnkd.in/dF6Dy3Wm), producing stunning creatives, driving cost-effective install volume across multiple channels and regions, as well as assisting with their ASO endeavours to ensure organic visibility. They also achieved huge results for “Abyss” (https://lnkd.in/dheNC56K), a game from China with ambitions to grow globally. With a focus on cost-effective installs and ROAS targets, they delivered huge improvements to their campaigns, with Abyss gaining featured status on the Apple App Store and also achieving a Top 10 ranking for core short-tail keywords. The Game Marketer can help you with everything from strategy and creatives to UA, ASO, and beyond. ✅Reach top-tier mobile influencers ✅Achieve lower CPIs from user acquisition ✅Optimise app monetisation at every phase ✅Increase visibility within-depth ASO services ✅Craft full creative stacks from interactive ads to UGC Seek greatness—Gamers at heart, Marketers by profession. Check out The Game Marketer at: https://lnkd.in/dQDe9DAu #mobilegamedev #mobilegamingtrends #gamemarketinginsights #mobilegamesmarketing #marketingstrategies #gamemarketanalysis

8

How does leaving the headache-inducing chaos of multiple systems and endless spreadsheets in 2024 sound?? With Synergist (the UK's leading 😏 agency management system), you can manage everything in one place... improving operational efficiency, visibility AND driving profitable growth. How does change sound now?? 👀 Join Steve THIS Thursday for a live overview, and find out why thousands of great agencies choose Synergist. ➡️ https://lnkd.in/eb5rsyMU #agencymanagement #projectmanagement #demo

15

1 Comment

🚀 Launching a podcast can help businesses: 🎧 Connect with audiences on a deeper level 🎧 Share valuable insights 🎧 Position themselves as industry leaders. Discover the potential of podcasting with our expert production services. Go to winteraudio.co.uk to find out more. ✨ #PodcastPower #BusinessInfluence

1

This cold weather is the perfect excuse for a pint in a cosy pub - here’s how our Digital PR team capitalised on it 🍺 We all know that the price of a drink can vary wildly so, with that in mind, we pulled some data for our hospitality client to calculate the cheapest places for beer in the UK Wrexham emerged as home to the cheapest pint, at an average of just £2 And, closer to home, Bury came in at second place with an average of £2.75 The data, alongside some commentary from our client’s spokesperson, was targeted to lifestyle, industry, national and regional publications, picking up 41 links and counting! 🔗 Coverage highlights include: > The Mirror: https://lnkd.in/e7hhCCVy > The Express: https://lnkd.in/e_GEU7T8 >Yahoo News: https://lnkd.in/ehnP3nVN As well as industry titles, such as this coverage in The Drinks Business: https://lnkd.in/e-Mhk5ku So what did this teach us: Well, it reaffirmed the knowledge that us Brits love a pint and love to save money.. And putting the two together is, as ever, the recipe for good coverage Just make sure to back it up with solid data and credible sources, especially if targeting the industry-specific publications who prioritise reliability (it’ll help your E-E-A-T signals out too!)

6

Was this really the intention? ➡ Extending RTS controls from slots to 'other' game types sounds fine. But the overhead involved in changing win types, enforcing 5 sec playtime and net position will mean a reduction in more casual 'other' games for the UK (primarily instant wins, video bingo and the like). ➡ The result will be to migrate players from lower risk game types to slots and table games. Surely the opposite of what was intended. 🎬 A snippet from a longer discussion with the amazing Kirsty Caldwell - full video link here for game compliance nerds! https://lnkd.in/dkxdBn_a

39

🎧 Looking for a game-changer for your business? Podcasting is the answer! It allows you to engage with your audience on a deeper level, establish thought leadership, and build brand loyalty.  If you interested in launching a podcast you can download our free guide at winteraudio.co.uk #PodcastingForBusiness #BrandEngagement

1

The B2B Marketing UK Agencies Benchmarking Report is back for 2024.   Read all about our CEO, Ben Fox’s take on B2B brands’ quest for the holy trinity in agency partnerships, learn how we create opportunity for global B2B tech brands in our agency profile and see where we placed in the agency league tables by downloading the full report here: https://lnkd.in/eX57nJj7   #UKABMR #B2BAgencies #B2BReport

11

1 Comment

How did you get there? Great to hear from Danny Sims who set up DJS Research back in 2001, rising to Chairman of the company in 2021. “Work hard and be enthusiastic.” Some great advice for all of us. On how we raise the perception of our sector? “…if we really want to have a big impact we need to think differently and crucially we all need to play our part and take responsibility – so all agencies, consultants, fieldwork companies, viewing facilities etc.- everyone needs to be part of the solution.” And much more… https://lnkd.in/e6sdE6Sz

3

1 Comment

There’s no denying it: video is the dominant force in online engagement. 🎥 With 82% of consumers reporting that video was the deciding factor in their purchase decisions, integrating video content into your marketing strategy is no longer optional - it’s essential. Here at Verto London, we have the capabilities to produce captivating video content which not only grabs your audience but keeps them watching. Start creating impactful video content and watch your conversion rates soar ➡️ https://lnkd.in/eJge9g8F #digitalmarketing #website #SEO #webdesign #websiteoptimisation #video #videocontent

2

YouGov recently published a report on media consumption habits in the UK, with results broken down by age. The survey’s results revealed Facebook to be the top media choice for those over 25. Compared to 2021 data, the platform that’s gained the most traction across all ages is Youtube. Click through to see preferences specific to each age group. #socialmediahabits #socialmediausage #UKmarketing

5

If you're a publisher and what you want is a stellar Sales & Marketing team with a proven, well-respected track record of driving sales for clients across the industry look no further... Get in touch at the link for more... https://lnkd.in/eAKU734t #Publishing #SalesAndMarketing #BookMarketing #PublishingIndustry #ProvenTrackRecord #IndustryExperts #SalesGrowth #MarketingStrategy

7

📢📢 ITVX Launch Pause Ads 📢📢 A staple of Channel 4 for some time, ITVX have this week introduced Pause Ads on their platform. To discover how they work and to learn more on how you can build Pause Ads into your next marketing campaign, see the latest post on our blog/news page. #TVADSWORK #TVAdvertising #TVAds #PauseAds #ITVX

2

1 Comment

Top 5 performance marketing campaigns this week: from Auto Trader’s biggest multichannel campaign in its history to EE’s new bespoke Fortnite island. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5: – The Coca-Cola Company partners with Oreo on limited-edition “besties” treats – Amazon appoints WPP and OMG to handle its global media account – EE creates the world’s biggest playable arcade to celebrate Game Day – Auto Trader UK’s multi channel marketing campaign to revamp the brand – Audigent and Onetag elevate programmatic advertising with advanced data integration Oana Vlad Eugenia Zalis Mondelēz International Brian Berner Spotify Margaret Callahan Peter Jeavons Charlie Hugill Havas Play UK Camilla Ellerton Dan Jacobs Recipe Drew Stein Filippo Gramigna #performancemarketing #campaigns #advertising #brand #creative #AR #paidsocial #multichannel #data

21

1 Comment

📢 There is only one week to go until our digital PR webinar - join us on Tuesday, 4th June at 12 PM BST, as we explain why #digitalpr is a game-changer for driving more links, traffic and sales to your business online. Registration is completely free - sign up using the link below 👇  https://hubs.li/Q02y4mhm0 #linkbuilding #seo #backlinks

3