Esra Tanrikorur

PR Role Opportunities!! We are currently hiring for PR's at all levels thanks to some amazing client wins! Currently live on our careers page: ⭐️ Digital PR Executive - Rise Live (Reactive) ⭐️ Digital PR Strategist (manager-level role) We also have some more roles coming soon so I'm interested in chatting to PR's at all levels about upcoming opportunities. Link to apply in the comments! #PRjobs #reactivePR #digitalPR #digitalPRjobs #PRroles #digitalPRroles

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Happy Friday all! 💃 I have written a brief blog regarding using influencers in your marketing campaigns and the rise of the de-influencer, please have a read below and let me know your thoughts 😀

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Why is PRWeek UK amplifying this patronising letter like it's some groundbreaking piece of wisdom that has never before crossed the mind of a PR practitioner? I'm sure I've sent poorly targeted pitches in my time, but this is practically impossible to avoid when a large number of publications and journalists provide zero guidance for PRs regarding how to pitch them or what pitches they do or don't want to receive (shout-out to the helpful minority who do 👋 ). I wholeheartedly agree that there are fundamental problems with the prevailing model of earned PR outreach, but these problems are complex - the product of shrinking editorial teams, disappearing ad revenue, the inappropriate use of AI (I could go on....). The vast majority of PRs know exactly how to research and target their pitches appropriately - and put in a huge amount of legwork to do this. It's reductive to imply that if we only resist sending that follow up then the model would start working properly again. I understand that the Synapse - The Stories Marketplace team (who publicised this article in the first instance) want an excuse to talk about their platform as an 'alternative' to the traditional email outreach model, but I think they are at risk of alienating their target audience with this. https://lnkd.in/epqSGJwY

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Great series of panels and talks at Campaign UK’s In-House Agency Summit yesterday. There’s a lot to digest from the diverse IH solutions brands are adopting. While it’s still fresh, here are a few key themes: True Partnership: IHAs work in close alignment with marketing, prioritising the brand’s best interests. This approach fosters strong, collaborative relationships and creates long-term value. Naming & Identity: Naming matters. Many IHAs avoid “agency” labels, opting instead for terms like “creative” or “studio,” or using brand-specific names, reinforcing their role as an integrated part of the company, not a separate entity. Creativity & Innovation: IHAs aren’t just about being faster or cheaper. To build a culture of creativity and innovation, many encourage proactive idea generation, pushing creative boundaries beyond specific projects and supporting continuous growth. Collaboration, Not Competition: Brands increasingly see external agencies as partners who complement IHA skills, working together to strengthen impact and build a cohesive brand ecosystem. Agility & Speed: The fast pace of social and digital requires IHAs to respond quickly, often bringing cultural moments to life within hours which isn't possible for external agencies. Efficiency & Results: From TUI’s multi-market content to Vodafone’s data-informed creative loops, IHAs consistently achieve high engagement and quality results, demonstrating strategic value. Innovation & Adaptability: By adopting new technologies like Gen AI, IHAs scale production while maintaining brand consistency and regulatory compliance. Talent & Development: To keep brands fresh and talent engaged, IHAs are creating training programs to build future pipelines and invest in creative development. It's clear IHAs are proving their worth as strategic, creative, and adaptable partners, embedded within their brands. With IHA Talent & Development in mind, The Industry Club and the In-House Agency Leaders Club have created the first In-House Talent & Salary Survey specifically for UK in-house agencies and we'll be discussing the findings in a free online session today at 1 pm. Join me, Melissa Smith and Patrick Burgoyne by registering here: https://lnkd.in/ebwz8duA

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In London this Wednesday morning? Will you join us for breakfast? The Marketing Society invites you to join us with our friends Publicis Groupe for a thought-provoking discussion around the ‘Uncomfortable Conversation’ on the evolving landscape of diversity in communications and advertising. 28% of UK adults say they actively avoid brands that don’t embrace diversity but it’s hard to authentically represent diverse communities. Here’s the question for discussion: 𝗖𝗮𝗻 𝗧𝗼𝗸𝗲𝗻𝗶𝘀𝗺 𝗟𝗲𝗮𝗱 𝘁𝗼 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻? 💭 ◽ Is diversity in comms as critical for product-led sectors vs service-led? Or are there more important elements to communicate about? ◽ Is diversity in advertising now genuine or is it still just a token gesture in some sectors?  ◽ Do diverse ads boost sales or risk alienating customers? JOIN US - in a lovely comfortable setting with breakfast and great company… as well as and some expert food-for-thought from great panellists (now including extra Emma Harris). A time-efficient and enjoyable way to learn and pause to think together. Thought-provoking, useful and a brilliant way to start your day! Date: Wednesday 22 May Time: 8.30 - 10.30am Venue: London WC2A 1JA JOIN US - book your place here - https://lnkd.in/eG7yE672 #uncomfortableconversation #diversity #advertising

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For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - launches today. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy. Primal Renaissance: A return to rawness and authenticity in online self-expression. Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. Modern Mythmaking: The rise of interactive entertainment and audience participation. New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. Sign up to access to the full report : https://lnkd.in/gjEc7YzZ

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Is your PR agency's climate policy a turn off for top-talent? In 2024, our PR salary guide showed that 60% of the PR industry care if their agency works with a fossil fuel giant, Havas were stripped of their B Corp status because of their work with Shell and the UN Secretary general called for creative agencies to stop greenwashing. Based on these points alone, having no climate policy (let alone working with fossil fuel giants) is affecting your talent attraction. Check out my article on CIPR Influence to gain tips on how to boost your talent retention (and attraction) with a climate positive policy. https://lnkd.in/ewFJ2GwH

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The The Social Mobility Foundation’s Class Pay Gap Day (17 November) is a stark reminder of the inequalities that persist—professionals from working-class backgrounds earn, on average, £6,000 less a year than their peers in the same roles. That’s one in every eight days worked, unpaid. As a member of the of the Creative Access steering group, I’m proud to support their work to tackle socio-economic inequality in the workplace. I spoke to Marketing Week, about how barriers to entry remain steep for industries like PR, comms, and the creative sector, because: ➡️Opportunities are often unadvertised, making access about who you know. ➡️ The industry is very concentrated in London and the cost of living makes it difficult for those without financial support to take advantage of them. There’s still a long way to go, but together we can move the needle. If your business is looking to make an impact on social mobility, contact: info@creativeaccess.org.uk #SocialMobility #ClassPayGap #CreativeAccess

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🚨 Breaking news 🚨 A blow to agency giant Havas, who have lost their B Corp status for their work with Shell. Coca Cola's recent win at Cannes Lion for a 'Recycle me' campaign, despite being the world's largest plastic polluter, has also been widely criticised - could Olgivy and WPP be next? The debate in agencies whether to work with certain businesses based on environmental issues is a hot topic and perhaps our generations 'tobacco ban'. Is this a fair consequence? Does it signal brand giants are invested in change and that they need support to improve? Or, is the truth more cynical - greenwashing and capitalising on a sustainability 'trend' while going about 'business as usual' ?? More here ⬇️⬇️ https://lnkd.in/eXPcw7tG #havas #agencies #sustainability #greenwashing #bcorp #businessasusual

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It's Halloween AND our performance review deadline at IPG Mediabrands UK today - eee scary!👻 Jokes aside, at IPG Mediabrands, we have a clear, annual performance review and goal-setting cycle. And I think it's great because... 🎃 It's important to feel confident and comfortable discussing our achievements. (see post from 2023 following our Brag Better event!) 🎃 This is an opportunity to reflect on the last year and consider areas for development and progression in the upcoming year. 🎃 Receiving constructive feedback is crucial for our career development and progress. 🎃 Reflection allows us to evaluate the aspects of our roles that we enjoy and those that may need improvement. 🎃 Reviews provide an excellent platform for open career discussions with managers. Anyone else agree that reviews are beneficial and not as daunting as they seem?

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🔍 Spotted on the commute this week: Sainsbury's PR-ing in a spot traditionally reserved for B2C advertising.   As consumers become increasingly aware of where their money is going and therefore more likely to buy from companies they perceive to have a strong 'Purpose' - it seems we'll probably be seeing more of these types of 'ads' and the merging of what is traditionally seen as the separate disciplines of Marketing, PR and Advertising.   As PR professionals, this shift is interesting: how far will the lines blur between how we advise companies on communicating to their stakeholders versus their customers? Sainsbury's clearly think it's worth the ad spend of a prime spot on the London Underground to communicate the good they are doing rather than their latest promotions.   If anything, it's a reminder that - as our Freuds Group founder Matthew Freud said in a recent episode of 'When It Hits The Fan' podcast - the reward for companies trying to be better should be a better reputation. Episode here: https://lnkd.in/d3dTAVam

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When I’m introducing LLPR to a new client or prospect, I often talk about the benefits of being sector-agnostic. One of those is the discipline we implement to ensure every client has a PR strategy that is highly tailored to that business and its needs. What would be the point in unique selling points if we didn’t sell what was unique, and take a unique approach in doing so?! Samuel Bird talks about this in more detail in our latest blog post below 👇 #PRagency #bespoke #PRsupport

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Tesco’s tips for marketers on how to use retail media (The Grocer): At Tesco Media, there are a variety of channels available across on-site, in-store, and off-site. It’s a truly ‘sofa to store’ offering – one that gives brands the ability to reach customers at every stage of the shopping journey. Tapping into channels that help build brands and drive awareness and consideration also helps improve performance […] #DOOH #digitalbillboards #digitalsignage

I shared some thoughts with PRWeek about talent retention, maintaining good client/agency relationships, the use of AI in PR, and a need for more diversity and access to the profession. See the full story here: https://lnkd.in/etS_pvGW

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🟢 Inclusive Media Planning & Buying Award Category Shortlist Announcing the first nominees for the Inclusive Media Planning & Buying Award are Sainsbury's, OMG UNITE, PHD & Amaliah for their campaign “It’s Not Ramadan Without…” 🎉 Understanding that 92% of British Muslims feel their faith shapes their daily lives, this campaign was designed around Ramadan, the most significant religious and cultural event for the Muslim community. With 60% of Muslims expressing a desire to see brands recognize this occasion, the campaign aimed to authentically connect by celebrating food, family, and the unique traditions that make Ramadan meaningful. Unlike typical stereotypical messaging that has faced backlash, “It’s Not Ramadan Without…” was a consciously inclusive campaign aimed at capturing the genuine cultural essence of Ramadan. Through deep qualitative insights, the team discovered that those observing Ramadan held personal, food-related memories tied to the occasion—like an aunt’s samosas at Iftar or late-night desserts with cousins. With this, the campaign embraced the rich diversity within the Muslim community, acknowledging that every family’s Ramadan traditions were unique. This campaign was an example of how a brand can engage thoughtfully and inclusively with diverse communities, highlighting Sainsbury’s commitment to creating a space for everyone. #MediaforAll #InclusiveMediaPlanning #InclusiveMediaBuying #Awards #DiversityandInclusion

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How to do ‘clothes PR’ in 2024: A short guide for UK public individuals — Recycle outfits — Champion British designers — Embrace high-street brands You want to be: — Thoughtful — Patriotic — Relatable In other words, if this doesn’t come naturally to you, copy the Royal Family.

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Our student landed a job offer in the UK at Havas in less than 90 days! 🎉 Here's how 👇 This student had been tirelessly applying for jobs for months, facing countless rejections despite studying at a prestigious G5 university in the UK. Feeling dejected and helpless, she decided to join us at Careertegy—and in LESS THAN 90 DAYS, with our guidance and support, this student secured a job offer at Havas! How? Here’s what we did: 1️⃣ Revamped their CV: We restructured their CV to highlight their skills in a way that grabs recruiters' attention. 2️⃣ Weekly coaching sessions: We had dedicated sessions to discuss application strategies tailored specifically for the competitive UK job market. 3️⃣ Mock interview practice: Weekly group sessions to drill those interview skills, so they were fully prepared and confident. 4️⃣ Online test preparation: Practice with over 250+ company assessments to get familiar with the tests used by top firms in the UK. 💥 Bonus: Our coach created a personalized study plan to help the student strategically apply to jobs without feeling exhausted. We know that applying for roles can feel like a full-time job itself and we are here to help you every step of the way! All this combined led to a game-changing job offer at Havas in the UK! We couldn’t be more excited for our student’s success! 🎉 If you’d like to get our proven CV template, just comment your email below, we'll send it to you!! ------------------------------------------------------ PS. If you are struggling to land a job in the UK and want to secure a role in less than 90 days, DM us on Mingke Pan or Careertegy and we'll help you out! Let us help you land your DREAM JOB 💃

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Too many companies still approaching recruitment with 'this is why we're great' as opposed to 'this is why you'll be great with us'. While the war for talent in STEM continues to rage, getting your recruitment right has never been more vital.

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