Dominic Joseph

Optimising the Main Image for Amazon Listings Key Insights from Hannah Lyss Tampioc, Mad Cat Creatives A compelling main image is essential for boosting CTR, as visuals are the first thing customers notice in search results. Ensure your product image is of high quality, with excellent lighting and angles to convey a premium feel. Your product should fill 80–85% of the image to be clearly visible as a thumbnail. Use white space strategically to help your product stand out while maintaining visual balance. Adhere to Amazon’s guidelines by using a white background for a professional look and to make your product pop. A well-composed, sharp, and vibrant image highlights your product’s value and drives more clicks. #AmazonListing #AmazonPhotography #AmazonImages #CTROptimisation #EcommerceSellingTips #AmazonSeller

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Is X’s future at risk? A new report from research firm Kantar shows that a record number of brands plan to reduce their ad spending on X in 2025. This is due to worries about extreme content and brand safety. This is bad news for X, which has already lost many advertisers since Elon Musk took over in 2022. Key points from the report: • 26% of marketers plan to cut their ad spending on X in 2025. This is the largest drop among major global ad platforms. • Only 4% of marketers feel X ads offer “brand safety.” • Consumers have a more positive view of ads on X because there are fewer of them. This suggests advertisers may be shifting their budgets to other platforms. • X didn’t make the top 10 for trust and innovation, showing it has work to do to regain marketers’ confidence. Musk’s efforts to win back advertisers, like his appearance at Cannes Lions in June, haven’t worked. His lawsuit against an ad industry group and his comments on X have also hurt the platform’s image. With brands exploring other options, X’s future is uncertain. Can it regain advertisers’ trust and turn things around? Are you still advertising on X? I personally see the emergence of new platforms and solutions for Digital Advertising. Traditional social networks have been getting it wrong for a while and X is just one of the examples. A sea change is coming... #brands #advertising #marketing #smm #adtech

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Over the past 6 months, we've started working as the EMEA performance agency for three well-recognised US B2B Tech Brands. Here are 5 reasons why US brands might use a UK-based agency to manage their international marketing campaigns: 1. Privacy & Data At a tactical level, performance marketing playbooks are different. Example 1: In the US, you can identify individuals who visit your website and add them to a sales workflow—which is wild. In Europe, you can't process and store data in the same way, and if you tried this, GDPR would hit you with a fine quicker than you can say 'inbound-led outbound'. Example 2: You can't send targeted in-mails via LinkedIn Ads to countries in the EU. This obviously doesn't include the UK, but it does include the majority of Europe. You need to replace that element with different ad formats. 2. Localised Campaigns When localising for Europe, I'm not just talking about adding more 's' instead of 'z'. I'm talking about translating into native languages. I'm talking about segmenting campaigns into local regions, as CPCs differ dramatically across countries. All too often, we see 'Europe' as a campaign target. In Google / LinkedIn Ads, the cheaper CPC countries take the lion's share of the budget regardless of results. Finally, I'm talking pop-culture references. One Ad angle suggested a Clarkson's farm reference. Turns out the US office had no clue about Clarkson or his Farm. 3. Messaging Lots of these companies are household names in the US. In the UK, not so much. While the marketing was working domestically due to brand affinity, their UK messaging needed to take a different approach and clearly state their value proposition and differentiators. 4. Not a Big Focus One of the biggest frustrations we've come across is that agencies don't put the same effort into the EU campaigns as they do for the US. It makes sense, they are typically lower budget and not as big an audience. This leads to duplicated US campaigns that don't work across EMEA. And 'Europe' being segmented as one location, not 10+ 'CPC zones'. 5. Buying Cycle I don't have data to support this but, it feels like the US is a few years ahead of the UK in B2B SaaS adoption. We seem to be one stage behind in the innovation lifecycle. For example, many 'early adopters' in the UK would be 'early majority' in the US. I'm not sure if it's due to more innovation, media spend, sales activity or all of the above. But US buyers seem to be more aware of the products and services available to them. This changes the marketing game. The way to advertise to early adopters is through making them feel like they are ahead of the curve. The way to market to the majority is through trust, credentials, and ensuring this won't get you fired. Anything you'd add?

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The quality of your YouTube ads always has been, and still very much is, the biggest factor in driving the best possible results for your brand. Beyond the below ad themes, we advise our clients around our "3Cs" - Creative Essentials, Creative Variety & Creative Possibilities - to ensure your ads are working as hard as they can by combining human imagination x Google AI! #GoogleBeach #CannesLions2024

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Market index numbers for May 2024 are now available, presenting comparisons with May 2023 across various metrics, including e-commerce revenue, orders, advertising expenditure, POAS, ROAS, and total gross profit. Revenue is up by 2% from last year, though there is a slight decrease from last month. Gross profit has increased by 4.8%, and orders are up by 4% compared to May 2023. Overall, there are very positive trends with strong numbers across the board. Advertising spend is also up by 7.9% from last year, indicating that acquiring sales has again become more expensive. Even though gross profit is up, the increase in ad spend results in a lower POAS. Overall, while ad spend has increased recently, both revenue and gross profit are up from last year. Despite the rising ad spend, the trend in volume is positive. 👍 Follow me on LinkedIn to learn about tracking, value-based bidding, and attribution. Stay updated on industry changes and discover how to improve tracking, utilize POAS bidding, boost CLV, and more! Our index is built on a robust dataset, which includes various businesses and approximately 15.4 million orders. This comprehensive analysis offers valuable insights to help navigate the ever-evolving landscape of the e-commerce market.

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📈 Market index numbers for April 2024 are now available, presenting comparisons with April 2023 across various metrics including e-commerce revenue, orders, advertising expenditure, POAS, ROAS, and total gross profit. Revenue is up by 5.5% from last year, as well as significantly up from last month. Gross profit has increased by 7.7%, while orders are up by 4.9% compared to April 2023. Overall, there are very positive trends with positive numbers across the board. Advertising spend is also up from last year by 7.7%. This indicates that acquiring sales has become more expensive. However, for the first time in a long while, the increase in gross profit is keeping pace, so there is no change in POAS from last year. ROAS is down by 2%. But as long as the POAS remains the same as last year, and both revenue and order volume are up, the overall profitability is up from April of last year. Overall, it's a very positive trend, let's hope it continues. 👍 Follow me on LinkedIn to learn about tracking, value-based bidding, and attribution. Stay updated on industry changes and discover how to improve tracking, utilize POAS bidding, boost CLV, and more! Our index is built on a robust dataset, which includes various businesses and approximately 15.4 million orders. This comprehensive analysis offers valuable insights to help navigate the ever-evolving landscape of the e-commerce market.

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Many US marketers waste precious marketing $ with a focus on last click. Great post (and workshop) from Dr Grace Kite and the magic numbers folks. Who wouldn't want another 35% sales increase? The last-clickers. We have followed an unhealthy preoccupation with attribution due simply to wrongheaded thinking. Many bought the bill of goods that this kind of attribution measurement was enhancing marketing effectiveness. If you have been, you're wrong. Things are much more complicated than that and you are not only losing revenue, but you are also living with a very low ceiling. Association of National Advertisers American Marketing Association 4A's Agency Management Institute

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One of the most interesting talks at Cannes Lions International Festival of Creativity this week was a discussion on AI, Automation and Efficiencies for Independent Agencies, hosted by Rob Bailey-Adamson of Microsoft Advertising with Sir Martin Sorrell, Remy Stiles, and Terry Martin at the Microsoft Beach House. Some of the main points by Sir Martin Sorrell were: - independent agencies own their own businesses, move quickly, and have control (unlike the large holding agencies) - 70% of Google, Amazon, Meta revenue comes from SME businesses - Efficiency is key - faster, better, cheaper - First party data is crucial moving forward - Specialisation and deep knowledge/tech in industry verticals very important - Picking the right geographies to focus on and operate in is key in the future with the changing geopolitical landscape - Use technlogy to improve efficiency - Prepackaged deals for clients can greatly help in increasing deal flow #canneslions #agencies #microsoftadvertising

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I developed a performance-based model for e-commerce businesses at SLAM Strategy which is very different to how any other agency out there operates. If you want to achieve a higher return on your advertising spend (ROAS) for your eCommerce store, ask yourself this question. Who is more motivated to generate a higher ROAS for your business? A company that charges you a flat retainer, regardless of the ROAS they reach, or one that earns more for reaching a higher ROAS for you? Your profit is tied to the people running the campaign because their income is tied to their performance. That is called skin in the game, and that is what produces the best ROAS results for ecommerce stores. If you run or know someone that has an ecommerce store and you think they may want better results. Please let them know they can always reach out to us to find out how our performance model can work for them https://lnkd.in/gtTVEYJ8

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I developed a performance-based model for e-commerce businesses at SLAM Strategy which is very different to how any other agency out there operates. If you want to achieve a higher return on your advertising spend (ROAS) for your eCommerce store, ask yourself this question. Who is more motivated to generate a higher ROAS for your business? A company that charges you a flat retainer, regardless of the ROAS they reach, or one that earns more for reaching a higher ROAS for you? Your profit is tied to the people running the campaign because their income is tied to their performance. That is called skin in the game, and that is what produces the best ROAS results for ecommerce stores. If you run or know someone that has an ecommerce store and you think they may want better results. Please let them know they can always reach out to us to find out how our performance model can work for them https://lnkd.in/gtTVEYJ8

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I developed a performance-based model for e-commerce businesses at SLAM Strategy which is very different to how any other agency out there operates. If you want to achieve a higher return on your advertising spend (ROAS) for your eCommerce store, ask yourself this question. Who is more motivated to generate a higher ROAS for your business? A company that charges you a flat retainer, regardless of the ROAS they reach, or one that earns more for reaching a higher ROAS for you? Your profit is tied to the people running the campaign because their income is tied to their performance. That is called skin in the game, and that is what produces the best ROAS results for ecommerce stores. If you run or know someone that has an ecommerce store and you think they may want better results. Please let them know they can always reach out to us to find out how our performance model can work for them https://lnkd.in/gtTVEYJ8

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I developed a performance-based model for e-commerce businesses at SLAM Strategy which is very different to how any other agency out there operates. If you want to achieve a higher return on your advertising spend (ROAS) for your eCommerce store, ask yourself this question. Who is more motivated to generate a higher ROAS for your business? A company that charges you a flat retainer, regardless of the ROAS they reach, or one that earns more for reaching a higher ROAS for you? Your profit is tied to the people running the campaign because their income is tied to their performance. That is called skin in the game, and that is what produces the best ROAS results for ecommerce stores. If you run or know someone that has an ecommerce store and you think they may want better results. Please let them know they can always reach out to us to find out how our performance model can work for them https://lnkd.in/gtTVEYJ8

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I developed a performance-based model for e-commerce businesses at SLAM Strategy which is very different to how any other agency out there operates. If you want to achieve a higher return on your advertising spend (ROAS) for your eCommerce store, ask yourself this question. Who is more motivated to generate a higher ROAS for your business? A company that charges you a flat retainer, regardless of the ROAS they reach, or one that earns more for reaching a higher ROAS for you? Your profit is tied to the people running the campaign because their income is tied to their performance. That is called skin in the game, and that is what produces the best ROAS results for ecommerce stores. If you run or know someone that has an ecommerce store and you think they may want better results. Please let them know they can always reach out to us to find out how our performance model can work for them https://lnkd.in/gtTVEYJ8

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I developed a performance-based model for e-commerce businesses at SLAM Strategy which is very different to how any other agency out there operates. If you want to achieve a higher return on your advertising spend (ROAS) for your eCommerce store, ask yourself this question. Who is more motivated to generate a higher ROAS for your business? A company that charges you a flat retainer, regardless of the ROAS they reach, or one that earns more for reaching a higher ROAS for you? Your profit is tied to the people running the campaign because their income is tied to their performance. That is called skin in the game, and that is what produces the best ROAS results for ecommerce stores. If you run or know someone that has an ecommerce store and you think they may want better results. Please let them know they can always reach out to us to find out how our performance model can work for them https://lnkd.in/gtTVEYJ8

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**Retail Media Data – It's Not About End of Funnel**   Recently, I was having a conversation with Michael Hawtin on the pros and cons of retail media data. What is interesting is that we both agree on the value of retail media data, but we just have slightly different points of view. Our conversation made me realize that we need to talk more about RMN datasets, the value they offer, and how we could possibly use these datasets in ways that deliver more value.   Michael rightly pointed out that there are some problems with RMN datasets (CPM costs, match rates, scalability, etc.). He also noted that RMN datasets are an extremely rich source of data. However, the cost does not always outweigh the benefit of using these sets in performance marketing (in most cases).   The thing is, as we spoke more, it became apparent that maybe as an industry we are limiting the use of RMN data to single outcome campaigns. The amount of data that exists in these datasets—from user behavior, impulse vs. considered purchase, price-driven vs. loyalty, product correlation, basket share, etc.—is immense. So why just stick to building audiences that are activated in performance segments of the funnel?   Here’s the point: we have access to all of this extremely rich data that builds a comprehensive picture and profile of consumers. We can aggregate this data into cohorts that can be used not only to target audiences in the lower part of the funnel but also further upstream. When matched or merged with panel data, this data can be used to identify audiences across upper funnel brand marketing, OOH, linear TV, etc. This helps drive more value out of the use of this data and gives us a better return on our investment.   By no means is this way of thinking about RMN datasets a revolutionary approach, but I do hope it will inspire others in the market to start thinking outside the box in how we can utilize this extremely rich source of data.   I’d like to thank Michael Hawtin for his time and conversation around this subject. He gave me a lot of food for thought (more than I can put down in words right now). That’s what our industry needs more than anything: healthy discussion, debate, and idea generation.   #letstalk #RetailData #Marketing #datadrivenmarketing #marketinginnovation #digitalmarketing #retailmedia

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Bing has bottomed... Well, in advertising revenue, anyway 😂 What does this mean for search advertising as a whole and SME's? Assuming this is just a market recovery after the 2021 boom cooled down, the trendline could continue and potentially knock out a future high as Bing gained market share in 2024, having first broken the 10.51% market share this year. There are underpriced opportunities at Bing, but it's never really front of mind for business owners and marketing teams. While Bing grows its share and before every business ends up spending there, it's worth taking it seriously before the unit economics become too tight. It's also super easy to import your campaigns from Google into Bing with a click of a button!

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🚀 Exciting news! Tune in to the latest episode of AdTechGod(™) Pod featuring Attributy. CEO, Melanie Eckl She dives deep into: 🔹 Tech Trends 🍪 The Cookie(less) Future 📺 CTV Innovations 🛒 Shoppable Ads / Game Changers 📈 Marketing Attribution Don’t miss out on these insights! Listen now. #Adtech #Marketing #Innovation #Podcast #TechTrends

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Vouchergeddon - appears to be here, and gosh - Google has been ruthless with manual penalties! That alongside perhaps some mass media publishers de-indexing their coupon directories. Great analysis here: https://lnkd.in/eUuhE4Ny Smart money will now be on content and editorial teams working with affiliate managers to contextually add relevant coupons alongside editorial, personalised codes and perhaps also using creators to use vouchers higher up the funnel. The days of brand + voucher might well be diminishing, especially for sub-domain news sites, however it will always have it's place. It's interesting to see 'clean' operators such as vouchercodes.co.uk and even my old company vouchercloud surviving the chop. It will be a worrying week for those who have not diversified.

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