About
As an Account Director at Government Transformation Magazine, I leverage my expertise to…
Articles by David
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Some men move through life with good fortune – mentors who guided them, opportunities that opened at the right time, and a sense of direction that…
Some men move through life with good fortune – mentors who guided them, opportunities that opened at the right time, and a sense of direction that…
Liked by David McMullen
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The UK government’s AI Opportunities action plan is clear: less admin, more impact. But how do we turn that vision into reality? Join us at the…
The UK government’s AI Opportunities action plan is clear: less admin, more impact. But how do we turn that vision into reality? Join us at the…
Liked by David McMullen
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I’m incredibly honored to be once more joining UN Women UK as a participant at CSW69, representing a cause that is deeply personal to me—gender…
I’m incredibly honored to be once more joining UN Women UK as a participant at CSW69, representing a cause that is deeply personal to me—gender…
Liked by David McMullen
Experience
Education
Licenses & Certifications
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ACI Certified Instructor - Airport Marketing 2.0
Airports Council International (ACI)
Issued
Publications
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Connecting Global A&D Marketers with Industry Insights
Aviation Week Network
Aviation Week Network has produced a well-rounded, fact-based portrait of the A&D marketing landscape to help marketers and buyers make informed decisions about marketing objectives, plans, and solutions. This comprehensive report captures the current state of affairs, upcoming trends, best practices, and forward-thinking insights as viewed through the lens of A&D marketers and buyers.
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Improving the Passenger Experience
Airport World/Aviation Media
This article is published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 2). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results.
In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market and improve passenger experience? There are four opportunities. -
Airport Marketing Exchange: Scaling New Heights
Airport World - Aviation Media
David McMullen & Shubhodeep Pal discuss the rise of airport investment in social media.
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Airport Marketing Exchange: Thinking Differently - Warsaw Chopin Airport
Airport World - Aviation Media
In the first of a regular series of exchanges, David McMullen catches up with Przemysław Przybylski of Warsaw Chopin Airport (WAW) to exchange ideas and explain why maximising the social media potential of your airport begins with having a clear plan.
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Airport Marketing Exchange - Thinking Differently
Airport World - Aviation Media
David McMullen and Shubhodeep Pal discuss marketing innovation in the age of the connected traveller.
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Making the right connections
Airport World - Aviation Media
Using social media to communicate with today's new breed of connected traveller can enhance an airport's image, performance and boost revenues
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Engaging the Connected Traveler – how airlines can drive results. Presentation from #airlinemerchandising2013
SimpliFlying
In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal.
My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes…In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal.
My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes the dynamics of customer engagement for airlines and airport retailers and revenue opportunities. -
Routesonline (ROL) continues to offer route development professionals an invaluable resource
Routes News
Today there is a proliferation of websites and social networking tools, all competing for your time and attention. However, here at Routesonline we are entirely dedicated to bringing you only the most relevant data, tools and information to support you in your route development activity.
Courses
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Advanced Digital Advertising Sales
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Sales Excellence Training
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UBM - Leadership Forum
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UBM Flagship Training
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UBM Performance+ (Performance Management Training)
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Projects
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Airlineroute.net
Airlineroute.net is the primary resource for breaking route announcements, cancellations and changes in schedule, aircraft and codeshare
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The HUB
Daily breaking news and our weekly newsletter, ‘The HUB’ - the essential route development update from Routesonline, providing route development news and in-depth analysis, as well as Routes event updates, delivered to your inbox each and every Friday
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Route Exchange
Route Exchange is the online platform for air service development. Airports and airlines use the platform to exchange data and information regarding potential new routes. It is used by thousands of airline network planners to enhance their business decisions on the development of their networks, year round.
Languages
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French
Limited working proficiency
Recommendations received
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LinkedIn User
28 people have recommended David
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🌐 On-Demand Webinar: "From Legacy to Leading: Modernising Government Services at Scale" – Supported by OutSystems As digital transformation…
🌐 On-Demand Webinar: "From Legacy to Leading: Modernising Government Services at Scale" – Supported by OutSystems As digital transformation…
Liked by David McMullen
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Great day yesterday visiting friends and former colleagues at No10 and Parliament. And found out I muddled my way through my probation - so Bristol…
Great day yesterday visiting friends and former colleagues at No10 and Parliament. And found out I muddled my way through my probation - so Bristol…
Liked by David McMullen
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Everyone claims to have an agentic layer today...but how many people have really transformed their customer or Citizen Experience using…
Everyone claims to have an agentic layer today...but how many people have really transformed their customer or Citizen Experience using…
Liked by David McMullen
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🚨 Online Panel Discussion: Tackling Data Silos & Optimising ROI in the Public Sector 🚨 With plans for “ruthless” spending cuts this Spring…
🚨 Online Panel Discussion: Tackling Data Silos & Optimising ROI in the Public Sector 🚨 With plans for “ruthless” spending cuts this Spring…
Liked by David McMullen
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Following announcements on #AI and Public Service Reform, the new Blueprint for Modern Government, launched yesterday at the new Government Digital…
Following announcements on #AI and Public Service Reform, the new Blueprint for Modern Government, launched yesterday at the new Government Digital…
Liked by David McMullen
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🚀 More exciting news to share about digital in UK public sector this week! Education Secretary Bridget Phillipson unveiled transformative plans at…
🚀 More exciting news to share about digital in UK public sector this week! Education Secretary Bridget Phillipson unveiled transformative plans at…
Liked by David McMullen
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If you have an interest in building accessible services, this will be well worth your time.
If you have an interest in building accessible services, this will be well worth your time.
Liked by David McMullen
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Packed house at techUK for the Databricks Public Sector Bootcamp. Lots of learning and hands on labs to take place today. Big shout out to Care…
Packed house at techUK for the Databricks Public Sector Bootcamp. Lots of learning and hands on labs to take place today. Big shout out to Care…
Liked by David McMullen
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This week's stories in future Government delivery: The launch of a new GOV.UK Wallet and App, alongside plans to elevate the Government Digital…
This week's stories in future Government delivery: The launch of a new GOV.UK Wallet and App, alongside plans to elevate the Government Digital…
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