Chris Morley

CX practitioners who are challenged to demonstrate how CX contributes to brand value... this one is for you. If you haven't already registered for tomorrow's webinar, there is still time! #ValueOfCX #CustomerExperience #KantarCX #MDX

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Kantar Marketing Trends 2025 – Retail Media Networks are evolving This week Barry Thomas talks about Retail Media Networks as full-funnel marketing assets, and how leveraging RMNs can enhance your marketing strategy and reach targeted audiences. Discover this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://lnkd.in/dJEp7pqb #MarketingTrends #Marketing #Marketing2025 #MarketingTrends2025 #Retail

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Customer Experience (CX) is crucial for delivering on your brand promise and driving growth. Join us in our upcoming webinar on 24th April with Kantar CX experts to learn how to provide Meaningfully Different Experiences that set you apart from competitors and boost loyalty. Reserve your spot now: https://lnkd.in/ef48thKq Nithi Kumar Eva Maureen Claravall Peter Aitken

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Driving saliency with strong and consistent creative copy is key to predisposing more people to buy your brand. Furthermore, optimising your creative copy, to do this more successfully, is now considered a “no-brainer” by many leading marketing experts.  Learn about the very real benefits of optimising your creative copy from Kantar’s acclaimed Blueprint for Brand Growth and why it is now considered a strategic priority   https://lnkd.in/gv6BhQN2   #TheBlueprintforBrandGrowth #OptimisingisaNoBrainer #KantarNZ

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New Ipsos UK Report: Understanding Society: The future of public services We're proud to announce the launch of this year's Understanding Society report! We have focused on the future of various crucial public services, analysing extensive public opinion research and conducting insightful interviews with experts: 🟢The future of the NHS with Tim Gardner, The Health Foundation 🟢The future of AI in public services with Jonathan Bright, The Alan Turing Institute 🟢 The future of policing with Rick Muir, The Police Foundation (UK) 🟢 The future of energy and climate adaptation with Richard Millar, Climate Change Committee 🟢 The future of the UK workforce with Fiona Aldridge, West Midlands Combined Authority 🟢 The future of local delivery with Eleanor Carter, Government Outcomes Lab, University of Oxford 🖱️ Explore the Understanding Society website: https://lnkd.in/eft2RJET Trinh Tu, Gideon Skinner and Keiran Pedley also take you through the highlights of the piece here: https://lnkd.in/eJt2T6UQ Thank you to all those involved in helping produce such a brilliant report ⭐ #UnderstandingSociety #PublicServices #PolicyMaking #MarketResearch #Ipsos

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🎧🏆 New Future Proof Podcast: The secrets behind winning products with Product of the Year UK Over the past twenty years, Kantar has been working with Product of the Year to identify the innovations that consumers really love. In this podcast, Dr Nicki Morley celebrates our partnership and speaks with Mike Nolan, CEO and Founder of Product of the Year, to dive deeper into the top performers from the last five years. Learn more about why innovating your products isn't about novelty, but more about making a meaningful impact 👉https://lnkd.in/e7QmswUS

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With the upcoming long bank holiday weekend approaching, many of us will be enjoying delicious meals prepared by friends and family. But amidst the festivities, it's important to consider the potential risks of harmful bacteria lurking in our kitchens. Ipsos UK recently conducted a survey to explore Brits' habits and beliefs around food hygiene. Shockingly, 4 in 10 people admitted to using the same tea towel for multiple purposes, neglecting the advice of the Food Standards Agency. Other concerning practices include checking phones while cooking (36%) and storing leftover food in open containers in the fridge (19%). Despite the FSA warning about the dangers of slowly chilling food, 6 in 10 respondents believed it was safer to let food cool to room temperature before refrigerating it. The survey also uncovered misconceptions about freezing food, eating food off the floor, and washing chicken before cooking. Ipsos researcher Federica Curcurú highlighted the disconnect between knowledge and actions when it comes to food hygiene. While most may get away with these habits, the reality is that over 2.4 million cases of food poisoning occur in the UK each year according to the FSA. The survey serves as a reminder of the importance of debunking common myths and practicing good food hygiene. Only 31% of Britons always or frequently wash raw chicken before cooking, indicating a need for better education around food safety. #FoodHygiene #Foodies #Easter #FoodSafety

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The launch of our Blueprint for Brand Growth last week was the exciting culmination of much hard work, data crunching and thinking over the last year from a wide range of Kantar's experts. My colleague Dom Boyd talks in this article for Marketing Beat about the key principles and you can download your very own copy of the Blueprint here; https://lnkd.in/eb2wZzE6 #brands #marketing #growth https://lnkd.in/eprUz6iK

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🌟Build meaningful connections: How to measure and improve CX for brand growth 📈 Last chance to register to the 21 November upcoming webinar in association with CX Network where our clients CX leaders Priscilla Alfred of Air Selangor and Katie Rolfe of InPost UK will join Kantar CX experts Peter Aitken and Maslina M. Mokhtar to discuss how impactful CX can fuel brand growth. Did you know? Brands that deliver exceptional customer experiences are 2.5x more likely to significantly grow their market share Join this must-attend webinar to discover: ✅ How to identify and measure key touch points for meaningfully different CX. ✅ Proven strategies to build emotional connections that drive loyalty and advocacy. ✅ Linking CX improvements to measurable outcomes like revenue growth and differentiation. 📅 Don’t miss this opportunity to elevate your brand’s CX! reserve your spot today: 🔗 https://lnkd.in/e8M_Dq8Q #CXExcellence #BrandLoyalty #CXStrategies #Kantar

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YES! Kantar Better Future 2024 Report shows that those who are financially comfortable are more likely to be more sustainable and choose sustainable options. With the cost of living increasing, the drive to choose sustainable items and be more sustainable in general becomes lower of peoples priority lists. To see the full report, click here: https://lnkd.in/gx_F8N4i #Kantar #BetterFutures2024 #Sustainable #Costofliving

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HAPPY NEW YEAR! January’s Ipsos Update is out now. Ben Page reminds us of the resilience of folk around the world (71% are expecting 2025 to be a better year) and cautions us against being too confident in our own predictions about what will happen next. Also on the agenda: * London keeps its crown in the World’s Best Cites report by Jason McGrath and our partners at Resonance * Global Trends Report: Pakistan in the spotlight by Abdul Sattar Babar and team: the world’s 5th most populous country * Why looking after your employees and fostering a positive culture is good for business, by Jean-Francois Damais and colleagues More below, including our poll digest and the #IpsosAlmanac review of some key business themes and lessons learned over the last 12 months https://lnkd.in/eaDH3A-G

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The November Ipsos Essentials Infographic explores some early positive signals regarding holiday spending – although still decidedly negative, there are signs that consumer confidence is beginning to rebound. https://lnkd.in/eMHTg4DU

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Recent Kantar data suggests there is - after a long period of tight repertoires - signs of an increase in the willingness of some shoppers to try new things. Lunches are featuring more categories. Consumers are slowly starting to make healthier choices again. And indulging at home more (take-aways, QSR restaurant offers from Iceland) as eating out costs have rocketed. But with: 34% shoppers “comfortable” 43% “managing” 23% “struggling” And 27.9% of grocery spend bought on promo across all categories, you need to: Give shoppers a reason to trade up and feel like they’ve got a good deal. Like MOJU’s dosing bottle, on offer. Be indispensable to the centre of the occasion to warrant trade-up. Like Bold Bean Co do. Because: Premium own label is growing and trading people across from branded. #shopperinsights #Kantardata #fmcg

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PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK #FMCG sector. Worldpanel by Kantar data found that in 2023, #innovation contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eaRfncxa

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Blueprint for Brand Growth is now revealed! ◾ We’re bringing you the new go-to framework to help your Brand grow ◾ We’re giving you the evidence you need, to help you and your team influence your revenue and profits. ◾  We’re excited about where the Blueprint can take your Brand

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The latest study from Ipsos Karian and Box reveals 37% of employees in the UK are nearing or experiencing burnout. Though concerning, there’s hope as the report uncovers how leader-led initiatives can address burnout while improving the wellbeing of both employees and leaders. To better understand where wellbeing efforts are best spent, the primary causes of burnout and the most critical areas to focus on – download the ‘Wellbeing that works’ report today: https://lnkd.in/eZ2Xp_Qm #Wellbeing #Leadership

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