Becca Tuttle

Another recent success has been seeing the SERP presence of the Plymouth Chronicle rising in searches especially for people who want Plymouth News. Ensuring good SEO and timely content with correct markup for best practices in Google has really boosted our platform. Seeing us on the radar for Plymouth News more is really making the Plymouth Chronicle digital platforms a useful tool for sharing Plymouth News more dynamically alongside our Print Publications. #serp #seo #digitalmarketing #marketing #googleranking #digitalmarketing #wordpress #socialmediamarketing #searchenginemarketing #googlesearch

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Truly excellent day at Hallam's #NottinghamDigitalSummit with a truly excellent team (or, judging by this picture, the world's worst boyband). Some things I really liked: - Tim Bassford's brilliant reminder that emotion still matters in marketing – if what you’re saying isn’t solving a problem for someone, then why are you saying it? - Simran Harichand's extremely human insights into the paid media customer journey and what makes people hit 'buy.' The battle for attention is real – keep it refreshing, relevant, and right place right time. - Daniel Morehead's candid and extremely interesting look at how one of the UK’s broadcasting giants won SEO gold at the Paris 2024 Paralympics. - Mel Barfield's pep talk about making your own luck. Closed mouths don’t get fed, shy bairns get nowt, YDAYG, etc etc. Get over yourself and post!  - Wayne Barker's truly incredible video-game themed reminder that the robots haven’t won yet. - David Coghlan's advice on how to be a 'tempered radical' – whatever that looks like for your current situation. - Those vegan custard pastries they had in the morning. And one thing I didn’t like: - That I didn’t have another one of those custard pastries. They were really good.

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PR Colleagues - What platforms are you using for press release distribution and why? What have you used before, and decided against? Looking for some feedback as to, mainly, what's the most reliable for delivery as we're currently struggling with a system that blocks and bounces so many of our contacts on its own accord. #pr #sportspr #emailmarketing

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WARNING **RADICAL HONESTY POST** 😅 So today marks the second day in my new journey of reducing my screentime. But you work at a computer, I hear you say! Yeah but that's the thing. I have been looking at my job as 'separate' to any screen time consumed in the morning or evening and in the endeavor of radical honesty, this became a pretty big issue for me! Those of you who know me will know I'm raw-dogging life without ADHD meds (a personal choice) and there are pros and cons to this. One of the cons is that even though I am an absolute Pro with a capital P at masking, sometimes my impulses take over and I form really bad and unhealthy habits that are hard to break. For what it's worth, when I'm with my kids, it's rare I look at my phone unless it rings but that means that when I'm not I have a million notifications and end up getting sucked in. I also love ❤️TV and film❤️ so many evenings are spent devouring HBO's latest offering or maybe a Prime Home Premier if I'm feeling spicy. I started feeling really low recently and when I thought about it, the amount of hours that my eyes were focused on a screen were really totting up😅The thing is, when you have ADHD you kind of live your life with racing thoughts every waking moment of the day and I realised that my recreational screen use was me trying to self-medicate my exceptionally busy brain, which for obvious reasons isn't great. I mean, what therapist ever recommended more screentime as a means to treat ADHD symptoms? 🤣 Ironically, I've always been really strict on my kids using devices (they only have the telly or laptop for schoolwork) and my 11 year old only has a burner phone as I don't want his social development to be stunted by a screen and internet use, which surprisingly, he's cool with. So I'm owning my shit and making a decision to reduce my out of work hours screentime down to an hour a day and TV is going to become a treat after the gym or at weekends once my kids are in bed. I want to rediscover my creativity away from a screen and I'm hoping this will only enhance the passion and ideas I already bring to my job, which I love! Is anyone else out there just feeling that we are all spending way too much time looking at screens or is it just me? 😅😂 #partialdigitaldetox

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A quick one to save you some good money: brightonSEO video bundle is 50% off until Sunday - the talks will be released on Monday (including Rory Sutherland's keynote) I wanted to see so many more talks in real life but couldn't watch them all while in Brighton. Gladly the videos are here to save me 🤓 The first talks I'll watch from next week: ⚡ Nicolas Piquero - Leveraging semantic relationships to create smart topical meshes ⚡ Chester Ming-Shu Yang - Netflix ads: the game changer - who needs YouTube? ⚡ Emilia Korczynska - How to produce 100s of posts with programmatic SEO without programming Actually, if you order now (or over the weekend), you can get April + October 2024 videos for the same price you'll pay for April videos from Monday.

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Hello 👋 Wonderful if any of my good contacts know of any IT, AI, Coding or Digital Marketing courses (or anything similar)? I’m especially seeing something remote, hybrid learning or day workshops. Want to see what’s out there. Thanks peeps! #learning #learningopportunities #AI #DigitalMarketing #Marketing #IT #CustomerService #Workshops #Coding #Courses

Maybe Brighton SEO is not for me 🤔. Something I have been pondering since attending in 2016 and not being blown away by anything covered at that event ... Monitored every year (twice a year recently) topics/decks but nothing ever blows me away. I still feel impactful, usable technical SEO is very under represented there. Over the years I have had friends, colleagues and even ex clients speak at the event. Very clever, experienced SEOs and marketers but the majority of decks speakers share every year always leave me scratching my head. I am not having a go at the speakers or (event bashing) who are usually experienced client side or agency practitioners. Having spoken at events previously I am fully aware of the personal work (plus speaking in public is no easy feat) that goes into the decks and the author leading you through their work is often more inspiring than that of a flat document. This post is not about people, it's about topics. However, I have viewed decks from some absolute legends of the game over the past 12 years that need no speaker track, they are clear and easy to understand. Actionable insights. I just fail to see the utility and value innovation in most (not all) of the decks that I come across. Many slides just seem to tell a "nice story" without any context, impact scoring or commercial results. Upward trends using GSC data or data records all moving up... I spend most of my life looking at performance data without the insight it's meaningless to the audience. How by doing this specific action you are teaching the audience did this get you to reach your target growth quicker? The only perceived value I see from the event is catching up with old friends/clients/colleagues, networking and meeting passiononate SEO community members. I am aware the people who attend enjoy the talks and see the value. Like I said at the start maybe Brighton SEO at a topic level is not targeted towards me and maybe I need to make peace with that. Not everything can be for everyone.

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Concerning Chart 8: I would like to see a study that measures how much money a company has to invest to get to high awareness levels. At least in theory, if I expect my conversion rate to increase by 2.86 that means I can lower my CAC from e.g. 100€ to 35€. That in turn means that from my current performance budget I could spent a maximum of 65% on building awareness. That is broadly in line with the 60:40 rule by Binet/Field. This optimal split is different for different sectors, though. In financial services e.g. the most effective campaigns have a split of 80:20. It would be interesting to research if these findings could be replicated by looking more directly at the connection between awareness and conversion/CAC for different sectors. Does the conversion rate multiply even higher with high awareness in financial services? Has anybody been looking into this?

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It's a good thing I know Nikki Pilkington because no-one else could get me to a comfortable, okay semi-comfortable, place of SEO adulting. I won't break out the champagne yet, but I have ticked the first 5 items off the checklist of her new non-wanky SEO course (I believe there's a wait list so best get on it!) I feel very bloody accomplished. So for the next week or two, I'm going to be sitting down to her clear video instruction and working through the things I know I need to... because I'd really love more people, to know more, about the magic I can create through nutrition. Starting something new ain't easy, but when you know and trust the person leading you down the path, it helps. So if you feel it's time for a little nutrition adulting, pop on over to my bio, or my website, and check out the simple ways we could work together. ▶ ▶ ▶ I'm Jill - your food-friendly nutrition coach. If I can adult around SEO, you can adult around nutrition.

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It's that autumnal, back-to-school or university time of the year. And if you're thinking of jumping back into studying or getting qualified, then our new guide to CIPR qualifications will help you decide which is the best course for you.

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Whilst most people know they need a marketing strategy to reach their business objectives, the time and expertise it takes can feel a bit daunting for many, so it’s easy to put it off. But a well thought out strategy is essential to ensure you’re driving your marketing, and budget, in the right direction. Breaking it down into manageable, bite size pieces and focussing on one area at a time can really help you make progress. Here are five key steps to focus on for a marketing strategy that delivers (that I’ll be breaking down further over the next few weeks): 1. Look at where you are now, and where you want to be. Define your objectives and goals, which should align nicely with the business objectives. 2. Find out who your target audience is, what makes them tick, and what problems they have that you can solve with your product/service. 3. Know who your competitors are and analyse their strengths, weaknesses, opportunities and threats, identifying gaps in the marketing in the process that you can fill. 4. Develop your messaging and unique selling proposition (USP) so it resonates with your customers, and so they know why they should choose you and not your competitors. 5. Select the right marketing channels and tactics to reach your target audience, ensuring you monitor and measure KPIs, adjusting the strategy based on data and feedback where necessary. Put the work in now and it’ll drive your marketing and your business in the right direction. And if you need some help, feel free to drop me a DM. #marketingstrategy #businessobjectives #marketingsupport #marketing

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Lots of people give P max a bad rap. I've actually generally had a good experience with them. I may be biased as I have mostly used them with hotels, but they do work well on the whole in driving additional bookings. As with other P max campaigns, get your exact match added as negatives and look to change for different locations. #google #googleads #googleadsexpert #googleadsagency #digitalmarketing #paidsearch #sem #ppc #pmax

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So, at the last minute, I managed to #judge all the entries for the Northern Digital Awards hosted by Don't Panic Events. As always, it was a wild ride—so many great entries and sometimes so much potential, but it would be unfair to score these projects higher just because key information is missing. Please always remember that your entry is divided into multiple sections—each of these sections is evaluated individually. This gives you the opportunity to score exceptionally well in specific areas, regardless of the overall rating. Use this space wisely, make it visually engaging, and avoid repetition. Especially in the "Why should your campaign win?" section, you have the chance to provide completely different and important information. Be proud of your achievements and spell them out. It’s sometimes such a pity when you want to give higher scores but can’t because it wouldn’t be fair to the competition that provided more comprehensive details. Think of us judges: we only see your entry—we don’t feel your project or agency. Make it tangible for us. #NorthernDigitalAwards

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£15 ad spend to achieve a potential revenue of £55000 and no tracked sales 🤔 I audited an ad account this week and identified this problem I suggested they pause ads and review the following: - Average ticket cost - Venue capacity - Expenditure & costs Giving them insight on their budget and ad spend. It seems simple but: The advertising was being done by someone whose area of expertise was performing in the event, not advertising the event. You don’t know what you don’t know! This is one of the main reasons why businesses decide to outsource their ads And… Why they started working with me! #metaads #facebookadsmanager #eventmarketing

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"What I love about SEO is that you can 'set it and forget it'" I wasn't going to post today because I have a million and one other things to do (who knew there was so much admin involved in organising a funeral?), but I saw the above (paraphrased) comment on another platform and I have things to say. SEO is not and never will be about 'setting and forgetting'. Even back in the day, before Google reared its head, that didn't work for long. You grabbed a number one spot on Infoseek and Alta Vista, thought all was good with the world, and before you knew it a competitor had knocked you off your top spot with a bit of nifty code changing. So you changed your website, rose above them again, and the games began... It's not that much different these days, only the tactics have changed. You might have that coveted front page spot for your ideal keyphrase now - but if you 'set and forget', you won't keep it for long. I'd also hazard a guess that if you've kept the exact position for a keyphrase without doing any more work on your site, the the keyphrase isn't all that useful, or generating business for you. SEO is an ongoing process of testing, tweaking, refreshing, and updating. It's not a 'one and done' thing - and if anyone tells you it is, then they don't understand SEO in 2024.

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The latest Your Partnerships News Letter is available to read now Go here https://lnkd.in/ekdxfBYc to get up to date with what is happening and register for next week's events. If you are not subscribed or want to look at the previous weeks, please use the options at the top of this week's newsletter. You don't know what you don't know so subscribe now! #networking #newletter #growyourbusiness

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