Anita Small

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/edSKE8PM #Innovation #Awards #Brands

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK #FMCG sector. Worldpanel by Kantar data found that in 2023, #innovation contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eaRfncxa

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The focus on health-conscious consumers is nothing new, but how are consumers’ wellbeing needs evolving in recent years and how are brands keeping pace with these changes? Join us as we unveil our 2024 MONITOR Consumer Trends for Asia where Kantar experts will share the latest trends meeting consumers’ emerging needs in Wellbeing, Protection, Flow, Connections and Identity. Reserve your spot now: https://lnkd.in/eQMMdmaK #APAC #ConsumerTrends Mary Lau Natalie Koh Ruth Leong Amanjit Singh Mishuelle Wee

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CX practitioners who are challenged to demonstrate how CX contributes to brand value... this one is for you. If you haven't already registered for tomorrow's webinar, there is still time! #ValueOfCX #CustomerExperience #KantarCX #MDX

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To create a robust sustainability strategy, brands need to understand which Sustainable Development Goals (SDGs) are closely linked to their specific sectors. Our #SustainabilitySectorIndex study has mapped sustainability concerns across 38 sectors, considering both overall importance for businesses and sector-specific relevance. In this framework, the 'Shields' represent critical aspects strongly associated with each sector. Without these Shields, a brand fails to meet fundamental consumer expectations. Once these Shields are in place, brands can explore additional opportunities to establish leadership and differentiation. We refer to these additional opportunities as 'Swords,' positioned at the top right of the map. If you’re interested in learning more about the Swords and Shields relevant to your sector, feel free to connect with our experts Tamara Ojeaga or Astrid Ricketts. You can also explore our free report overview on the Sustainability Sector Index here 👉 https://lnkd.in/e8kcEW78 #Sustainability #BrandAction #CorporateStrategy

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK FMCG sector. Kantar’s Worldpanel data found that in 2023, new product development (NPD) contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eJKbffHU #FMCG #Innovation #MarketGrowth #ConsumerGoods #StrategicPlanning

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Is your workforce future-proof? 🤔 New research from Ipsos UK reveals a huge gap between what employees want and what employers are providing when it comes to skills development. 🤯 Here's the kicker: 74% of employees are eager to learn new skills, but only 54% are getting the opportunities they need. This is especially concerning given the rise of AI and its potential impact on jobs. 🤖 Let's chat about how Ipsos can help you create a learning culture that empowers your employees to thrive in the future of work. 🚀 #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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Notice the sign? (The price on the pack, unlike the price tag on the shelf). Price marked products have been gaining ground in the staples and impulse buying categories, particularly amongst independent retailers. Consumers are fatigued by the pricing tactics of retailers. The cost of living crisis, a permanent feature of our lives, is creating an opportunity for price transparency, and a clear sign that advertises product price also allows consumers to gauge real offers and price markdowns.

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❓Are You Asking the Right Questions❓ “Is my brand connecting emotionally?” should be at the top of every marketer's list. Explore the importance of empathy in marketing with our insightful paper, featuring expert perspectives from Ipsos’ Gillian Drewett, Sarah Cotton, and Zareena Johnson. Learn how to understand your customers' needs and build lasting relationships that drive brand success! #Marketing #Empathy #Brand #MarketingStrategy #IpsosBrandSuccess

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Kantar Marketing Trends 2025 – Livestreaming: alive and kicking This week Chirantan Ray and Hannah Walley talk about how livestreaming in China has transformed commerce in the region and the benefit brands can see by leveraging this marketing platform. Discover this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://lnkd.in/g8c4tTSe #MarketingTrends #Marketing #Marketing2025

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Are you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look no further than this Future Proof Podcast episode.   Dr Nicki Morley, Head of Innovation and Behavioural Science Expertise at Kantar, and Richard Shotton, author of The Choice Factory and the Illusion of Choice, discuss the challenges of behavioural science in the industry, how it can drive sustainability agendas and, of course, their favourite behavioural science interventions 🧠🧪👇 https://lnkd.in/e-jfd2j5

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Kantar Marketing Trends 2025 – Livestreaming: alive and kicking This week Chirantan Ray and Hannah Walley talk about how livestreaming in China has transformed commerce in the region and the benefit brands can see by leveraging this marketing platform. Discover this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://lnkd.in/e4EQU4Cw #MarketingTrends #Marketing #Marketing2025

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Latest #grocerymarketshare data from Worldpanel by Kantar shows Britain’s biggest supermarket Tesco achieved its largest share since December 2017. It now takes 28.0% of the market, up from 27.4% one year ago. Sainsbury's sales increased by 5.1%, with its market share stepping up 0.4 percentage points to 15.2%. Ocado Retail was the fastest growing grocer for the eighth month running, pushing its sales up by 10.0% over the latest 12 weeks. The #ecommerce specialist’s market share grew by 0.1 percentage points to 1.8%. The overall #online market expanded by 3.5% over the 12 weeks, now worth £3.7 billion, with 22.1% of households shopping online. For the full update: https://lnkd.in/e9PpxBbd

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Customer Experience (CX) is crucial for delivering on your brand promise and driving growth. Join us in our upcoming webinar on 24th April with Kantar CX experts to learn how to provide Meaningfully Different Experiences that set you apart from competitors and boost loyalty. Reserve your spot now: https://lnkd.in/ef48thKq Nithi Kumar Eva Maureen Claravall Peter Aitken

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🚀 Start 2025 strong with our consumer trends report—your guide to the year’s emerging priorities. Packed with insights to help your brand stay ahead, adapt to change and seize new opportunities. 📥 Download now! #ConsumerTrends2025 #FutureFocused #EcoInnovation #Healthspan #EuromonitorInsights 🔗 https://lnkd.in/e7GM-DGp

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