Angélique Evrard🇫🇷🇬🇧, FCIM

Interesting insights from Gwern Parri from the Teads publisher survey. As happened last time Google extended the time line on 3PC deprecation the noise around cookieless has ebbed away. As an industry we do need to get our heads around the fact that signal deprecation is an onrushing reality and the impacts could be massive (as suggested by Criteo's Privacy Sandbox reporting). Let's keep this conversation front and centre until Supply and Demand sides, Adtech, Agencies and Brands have all taken appropriate action to navigate this oncoming change...

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://loom.ly/Ck1DLAo #Attention #CreativeEffectiveness

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://loom.ly/Ln2COlw #Attention #CreativeEffectiveness

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🤔 What truly drives attention in #advertising — is it just about grabbing eyeballs, or is there something deeper at play? In a world where attention is fragmented and fleeting, understanding what makes an ad truly effective is more critical than ever. That’s why we at Affectiva were thrilled to collaborate with Kantar on the Advertising Research Foundation (ARF) #Attention Validation Initiative, assessing 40 TV and digital #ads to uncover what really matters. Our Global Managing Director of #MediaAnalytics Graham Page shares that the insights from this project are clear: #Engagement far outweighs mere visibility. Attention isn't just one thing—it's about connecting on a deeper level. Our joint dataset with Kantar supports this, revealing the nuances of attention and how to maximize it in your creative strategies. Discover more in this thought-provoking article by Kantar, where they share the key learnings from our collaborative research. If you're looking to elevate your creative effectiveness, this is a must-read. 👉https://lnkd.in/etqmYzyN #EmotionAI #AdTestingAI #FacialCoding https://lnkd.in/efNsP4Yn

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IAB Digital Adspend 2023 is out today 🚀 Produced with PwC UK, the report shows spend grew 11% to a total of £29.6bn in 2023. Key takeouts include: 📺 CTV was a key component of growth and grew by 21% YoY to £1.17bn 🎙️Spend on podcasts grew 23% to £83m 👀 Digital out-of-home included in Adspend for the first time with spend at £841m 🔎 Search maintained dominance, accounting for 50% of the total market 🗣️ “The latest results show how advertisers are embracing the diverse array of digital channels on offer. Media that are often referred to as ‘emerging’ are taking their place as increasingly established ways to resonate with engaged audiences”, says our CMO, James Chandler. Download the data and dig into the findings via the link in the comments 👇 #IABAdspend #digital #advertising #research #online

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Are you running search campaigns across the globe? #GenAI can help with optimization and localization. Learn more in this blog post from Merkle: https://bit.ly/3Y1YYXl

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What are the main challenges clients are facing right now? How should agencies measure client satisfaction? What shifts in client expectations will affect the way teams work over the next decade? BIMA (British Interactive Media Association) are asking the tough questions - luckily they have our awesome Senior Account Director (and BIMA 100 award winner) Elise Bola to provide the answers... https://lnkd.in/e7tUiDa8 #SparkSomething #ClientService #BIMA100

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As AI rapidly transforms industries, businesses face a critical question: How do we harness its power and maintain trust, while navigating a complex web of regulations? Join WPP and Burson for a timely breakfast event exploring the evolving landscape of AI regulation and its impact on brands with key leading experts. We still have a few seats left, please message us directly if you'd like to attend. #WPP #Burson #AI

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Despite the latest IPA (Institute of Practitioners in Advertising) Bellwether report showing a freeze in marketing budgets, Alex Cheeseman, our Head of Enterprise NE, sees potential in this moment. Brands that pivot to trusted publishers and invest in video content can build consumer trust and navigate economic uncertainty. Read more on Performance Marketing World. https://outbra.in/48iRpAi #IPABellwether

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📊 From the role of data to the importance of collaboration, discover how to elevate your approach to communications measurement. A recent PRWeek UK article, based on a panel discussion at the PRWeek Measurement Conference 2024, explores practical strategies to move from basic metrics to meaningful insights.    Featuring insights from Raina Lazarova (Ruepoint and AMEC Chair), Juliette Maxam (Essex & Suffolk Water), Daisy Hawker Wallace (Avanti West Coast), and John Harrington (PRWeek UK), the panel highlights: ✔️ Aligning measurement with business objectives ✔️ Breaking down silos through collaboration ✔️ Using data storytelling to demonstrate value   Read the full article here: https://lnkd.in/deSzqGXX   #PRMeasurement #CommsMeasurement #PRWeek #MediaIntelligence 

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Richard Kirk, CSO at EssenceMediacom UK joined the recent Barb Briefing for Brands - an event for advertisers & media agencies – to share his views on the role of audience data in supporting effectiveness assessment. He explains how reach and frequency metrics are crucial because 95% of people seeing advertising aren't immediate buyers, but advertising builds brand associations for future purchasing decisions. He cautions that in the current landscape, cross-channel measurement difficulties can result in over-delivering messages to a small audience segment at high frequency, which can reduce effectiveness.

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"As we navigate an era where marketing efforts are often characterised by content overload and audience fatigue, the principles outlined in this white paper offer a blueprint for reducing waste and enhancing effectiveness. By focusing on the audience’s state of mind at Work, Rest, and Play, marketers can create more meaningful connections and achieve better brand and business outcomes. It is this novel use of TouchPoints data that contributes to increasing and interesting debate around planning for campaign effectiveness, a subject close to all our hearts." IPA Research Director Belinda Beeftink provided the foreword for the new IPA Touchpoints data informed, Audience-First Performance whitepaper by All Response Media: ‘How connecting with the mindset and mood of audiences at Work, Rest and Play is a catalyst for better brand and business outcomes from advertising campaigns’. You can find out more and download the whitepaper: https://lnkd.in/etfdYMSp

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Read insights below from our Chief Strategy Officer, Bronson Smithson.    This IPA (Institute of Practitioners in Advertising) endorsed Whitepaper, developed with All Response Media, offers a blueprint for reducing waste and enhancing effectiveness for any kind of advertising campaign.   Learn more 👇

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Unpacking the IPA (Institute of Practitioners in Advertising) Bellwether Report, our Head of Enterprise UK, Alex Cheeseman, emphasizes the need for a deeper understanding of media effectiveness amidst a changing advertising landscape. Read more on Decision Marketing: https://outbra.in/3Qj7aiV

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💅 Has Barbie changed the world? Explore our free #Masterclass - The OOO Effect As part of AMEC Measurement and Evaluation Month, we've created a special #ondemand masterclass with a twist to explore the 3 O's of media evaluation - Outputs, Outtakes and Outcomes. Join our superstars Chrystal Glassman and Jacquie Hanna as they dive into #AMEC’s Integrated Evaluation Framework through a series of engaging videos, using the #Barbie movie's marketing campaign as a case study. Key takeaways - 🔷 #Outputs: From #Malibu Dreamhouse rentals to social media virality, Barbie’s marketing blitz captured imaginations worldwide. 💖 🔷#Outtakes: Themes of #empowerment and #sisterhood took centre stage—but not without a few debates. 🎀 🔷#Outcomes: A 33% boost in Mattel, Inc.’s stock, record-breaking box office success, and Barbie’s evolution into a global symbol of progress. 💪 Watch & learn more for free here: https://lnkd.in/gaSmhUd3 #AMECMM #MeasurementMonth #PRstrategy Medianet - Media Intelligence Made Smarter

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🌟 Build meaningful connections: How to measure and improve CX for brand growth 📈 Great news! If you missed the live webinar on 21 November, it’s now available on-demand. Our clients Priscilla Alfred of Air Selangor and Katie Rolfe of InPost UK joined Kantar CX experts Peter Aitken and Maslina M. Mokhtar to discuss how impactful CX can fuel brand growth. Did you know? Brands that deliver exceptional customer experiences are 2.5x more likely to significantly grow their market share. Catch up at your convenience to discover: ✅ How to identify and measure key touch points for meaningfully different CX. ✅ Proven strategies to build emotional connections that drive loyalty and advocacy. ✅ Linking CX improvements to measurable outcomes like revenue growth and differentiation. 📅 Don’t miss out on these invaluable insights! Access the webinar now: 🔗 https://lnkd.in/gbU2nRVA #CXExcellence #BrandLoyalty #CXStrategies #Kantar #MeaingfullyDifferentExperiences

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ESOMAR Congress, Athens was an insightful experience, with discussions ranging from advancements in AI to global socio-economic issues. The intersection of technology, ethics, and real-world challenges must have sparked some deep reflections. We at Market Dimensions offers Ethnic, Consumer, B2B and healthcare online panels in US, Canada, Europe for qualitative surveys and for focus group and IDIs recruitment. We do not compromise on quality because it’s the backbone of research yet 3MD offers competitive rates. Market Dimensions is well-positioned to provide valuable insights across various sectors. Your commitment to quality while maintaining competitive rates is essential, especially in the current research landscape. How do you see the growing use of AI and synthetic data influencing your recruitment process for qualitative surveys and focus groups? #focusgroups #recruitment #ethnic #panels #qualitative #quantitative #online #telephone #fyp #esomar #hardtoreachaudiences #healthcare #B2B #Consumer

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