Amanda F.

📣 "I think all content isn't created equal; I think ads are becoming personalized experiences. The way that it's optimized can change and I'm excited about our Active Attention variable that helps advertisers and publishers get more attention from video content." Hear KERV CRO, Jay Wolff, talk about personalized advertising and our innovative Active Attention Index that's transforming how advertisers and publishers optimize video content in his interview with TVREV.

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Ready to take your content marketing to the next level? Join our AI workshop for Content Leaders on August 21st! Reach out to Sarah Perry to secure your place 👉 [email protected] #3SearchEvents #ai #content

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How does leaving the headache-inducing chaos of multiple systems and endless spreadsheets in 2024 sound?? With Synergist (the UK's leading 😏 agency management system), you can manage everything in one place... improving operational efficiency, visibility AND driving profitable growth. How does change sound now?? 👀 Join Steve THIS Thursday for a live overview, and find out why thousands of great agencies choose Synergist. ➡️ https://lnkd.in/eb5rsyMU #agencymanagement #projectmanagement #demo

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I joined Julia Linehan at yesterday’s The Voicebox session at PI LIVE Show yesterday to explore into the big issues our industry is facing right now. It’s Q4, we’re in the thick of growing businesses during a recession, while also trying to stay inclusive, sustainable, ethical with AI, and future-proof our measurement frameworks for a privacy-first world. It’s a lot to juggle! The focus? How sustainability, DEI, and ethical practices are crucial for businesses, especially now brands are looking at their supply chain to ensure they're working with the right partners. Here are my top tips: 💡 You can't tackle everything alone. Find people within your company or the industry who can support or lead. Trying to do it all will only cause action paralysis. 💡 Start small. What can you change right now? Survey how employees commute, switch events to hybrid, invest in bias training, or review hiring practices. 💡 Lean on industry networks for support - Ad Net Zero, Bloom UK, Media For All [MEFA], Outvertising, Conscious Advertising Network, and more are great places to learn and connect with others. The Digital Voice™ Jellyfish

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🚨 WE NEED YOUR VOTES!!! 🚨 Born Social is set to take the stage at SXSW London, but we need your votes to make it happen! I'll be hosting a panel with two of the biggest powerhouse voices in the creator industry Grace Beverley and Charlotte Stavrou (née Williams), in which we will dissect one of the most challenging conversations in the creator industry: fair pay 💸 As creator collaborations explode in scope and complexity, one question remains unresolved: What is fair pay? The industry often answers this with a ‘finger in the air’ approach, fuelling pay disparity. The debate over what creators are truly worth has become outdated and fragmented —yet it’s a conversation brands can no longer afford to ignore. We'll be exploring a new blueprint for fair pay and the untapped potential of pricing standardisation in the age of AI. Sound like something you'd be interested in? Then vote by following these steps: ✨Register to access the voting portal (link below) ✨ Head to the Creator Economy category ✨ Find and vote for "What Am I Worth? Rethinking Fair Pay for Creators"

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Media budgets can skyrocket! Utilize precise financial tracking to maximize your ROI and ensure project viability. Effective cost management is key. Do you monitor your spend effectively? Why not see if a financial review can enhance your strategy. #UKMedia 👉🏻smithbutler.co.uk

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Events agency Sledge has launched a new report, Events And Content Must Go On: Insights and Soundbites to Overcome Lead Time and Budgetary Challenges. Designed to arm industry professionals to navigate these current times, the report reveals first-hand lead time figures, based on Sledge’s own projects and analyses the factors impacting them. The report also offers solutions and concludes with an exploration of the future of lead times. Read more and access the report here: https://lnkd.in/eXKQKS-M #events #conferences #eventprofs #agency #agencies #leadtimes #budgetchallenges #report Sarah Yeats

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https://lnkd.in/eqbSYC8Q Would AI-generated Ad's make you reconsider TV ad spend?... For me that isn't the biggest barrier - the general cost and confusion of 'what you get for your money' with a lot of businesses needs addressing rather than jumping on AI as the solution. Why not offer AI as a solution to optimising your ad spend with channels/airtime/programming schedule? That way both the broadcaster and the customer wins... 😅

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👀 We've got some exciting FREE webinars coming up, which are on demand>>>>>watch and listen when it suits you 🎧 💻 Master video content & AI for social media strategy produced by the fantastic Mango Studios LDN 🏃🏾‍♀️ Book your place now ➡️ https://orlo.uk/TsCZn ❗ The webinars are available for a limited time only- so don't miss out! #OnDemandWebinar #AI #SocialMedia #VideoMarketing #LiveStreaming #ContentCreation #VoiceContent

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Last week Laura Harper was invited to chair the 'Media Renaissance: Emerging Technologies and Content Creation' panel at Manchester Digital's Emerging Tech Conference. Laura was joined by industry experts Criss Richards and Paul Caporn, Creative Technologist at McCann Manchester and Paul Caporn, Head of Architecture, iPlayer and Sounds at BBC. Together, they discussed the capabilities of AI tools in creating incredible advertising content to help solve client challenges nationally and internationally, as well exploring some of the ways in which the BBC is trialling emerging tech with the aim of creating operational efficiencies; improving accessibility and expediting the publishing and republishing of editorial content; all in the context of a dynamic legal and regulatory framework. Read a summary of the event here: https://okt.to/pZvx3K

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🎧 Looking for a game-changer for your business? Podcasting is the answer! It allows you to engage with your audience on a deeper level, establish thought leadership, and build brand loyalty.  If you interested in launching a podcast you can download our free guide at winteraudio.co.uk #PodcastingForBusiness #BrandEngagement

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We are pleased to announce the addition of The Game Marketer to our Marketplace. 🚀🌐 The Game Marketer recently teamed up with British studio Reality+ to help them launch one of the most iconic British IPs “Doctor Who: Worlds Apart” (https://lnkd.in/dF6Dy3Wm), producing stunning creatives, driving cost-effective install volume across multiple channels and regions, as well as assisting with their ASO endeavours to ensure organic visibility. They also achieved huge results for “Abyss” (https://lnkd.in/dheNC56K), a game from China with ambitions to grow globally. With a focus on cost-effective installs and ROAS targets, they delivered huge improvements to their campaigns, with Abyss gaining featured status on the Apple App Store and also achieving a Top 10 ranking for core short-tail keywords. The Game Marketer can help you with everything from strategy and creatives to UA, ASO, and beyond. ✅Reach top-tier mobile influencers ✅Achieve lower CPIs from user acquisition ✅Optimise app monetisation at every phase ✅Increase visibility within-depth ASO services ✅Craft full creative stacks from interactive ads to UGC Seek greatness—Gamers at heart, Marketers by profession. Check out The Game Marketer at: https://lnkd.in/dQDe9DAu #mobilegamedev #mobilegamingtrends #gamemarketinginsights #mobilegamesmarketing #marketingstrategies #gamemarketanalysis

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Design with user feedback in mind. Collect and implement feedback to refine your design and ensure it meets the needs and preferences of your target audience. Visit Our Website: https://zu-media.co.uk #DesignTips #FeedbackMechanisms #UserFeedback #GraphicDesign #WebDesign #UXDesign #UserExperience #DesignInspiration #DesignImprovement #DesignStrategy

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🎮 How does a small city like Dundee go from industrial roots to being a global gaming hotspot…? Find out in our latest #PlayableFutures article - in partnership with Ukie GamesIndustry.Biz and Amazon Web Services (AWS)

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Talk to us about getting started with your business video marketing. #Video and #Animation Services in #Essex and #London - supporting SMEs with #filming, #editing, #motiongraphics #DIYvideoskills #Training and more. If you're looking for expert help with your Organic #content #marketing then book a free chat with us at Calendly.com/jellyfielders #organiccontentmarketing #video #blogging #podcasting #smallbusiness #freeconsultation #DIYmarketing

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👀 We've got some exciting FREE webinars coming up, which are on demand>>>>>watch and listen when it suits you 🎧 💻 Master video content & AI for social media strategy produced by the fantastic Mango Studios LDN 🏃🏾‍♀️ Book your place now ➡️ https://orlo.uk/vFtkh ❗ The webinars are available for a limited time only- so don't miss out! #OnDemandWebinar #AI #SocialMedia #VideoMarketing #LiveStreaming #ContentCreation #VoiceContent

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