Alina Fisher

Success often comes from unconventional pairings - by thinking outside the box, you can gain a competitive edge and craft marketing campaigns that resonate deeply with your audience, turning simple ideas into extraordinary results.

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With today’s UK budget announcement signalling increased taxes and operating costs, medium and large businesses are likely to face the challenge of optimising efficiency to protect profitability. This environment makes it crucial for organisations to understand, retain and maximise value from existing customers. R-cubed, with its expertise in customer data management, martech optimisation, customer analytics and CRM strategy/campaigns, offers the specialised support companies need to navigate these economic pressures effectively. R-cubed can help businesses by unifying customer data for a Single Customer View (#SCV) or Customer Data Platform (#CDP), unlocking insights through customer value segmentation and predictive analytics to enable more precise, personalised CRM campaigns. These data-driven strategies not only enhance customer loyalty but also enable efficient allocation of marketing resources, maximising ROI amid rising operational expenses. Get cracking now with Refocus - our complimentary independent Data and CRM capability review that measures how your business compares to peers and best in class. Find out more: https://lnkd.in/eEd9e8x3 #Data #Martech #CustomerAnalytics #CRM #ContactStrategy #Automation #Personalisation #Enlighten

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/3JL9LhG #themarketingcentre #LeadGeneration

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Can we mostly agree that Customers are a business’s most valuable asset? Interested whether anyone disagrees? So, if customers are the lifeblood of a business why is CRM and to be clear, that's CUSTOMER RELATIONSHIP MANAGEMENT so often overlooked or at least given lesser priority in marketing and technology budgets? As Andy Dellbridge says, with increasing economic pressures, the need to invest wisely in MANAGING RELATIONSHIPS with CUSTOMERS, is crucial to become and remain competitive, ensuring a return on customer. If you have your CRM running like a well oiled machine with your martech and analytics driving data insights, your customer journeys proven, your campaign automation purring like an F1 car, and your segmentation optimised, and with all your Retention KPIs are flashing green, well............. then then keep calm and carry on. You will be fine 😉 If you are not sure....might be time to Refocus!! #CRM, #DatabaseMarketing, #Martech #DataInsights, #Enlighten

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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Going to the #alpsp2024 conference? Come along to this panel session where I'll be part of the discussion on how to invest in leveraging your marketing data - not only to inform your marketing strategy but also your decisions on customer engagement, product development and more...

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Are you struggling with marketing metrics? You’re not alone. The latest blog from The Marketing Centre explores the key challenges UK SMEs face with understanding and utilising marketing metrics effectively. With insights from Fractional Marketing Director, Lindsay Ball, discover how to map your customer journey and pinpoint the metrics that truly matter. Learn actionable strategies that have helped businesses overcome obstacles and drive growth. Don’t let metrics overwhelm you—read the full blog to unlock the potential of your marketing data! https://hubs.la/Q02WjPSP0 #MarketingMetrics #BusinessGrowth #MarketingStrategy

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My personal, and a delegate favourite from 2023's B2B Ignite conference - as a community we've known for a long time that the traditional "funnel" approach to marketing has become increasingly irrelevant and outdated, a point articulated clearly by Antonia during her presentation.   A year on and the truth of this has accelerated to a whole new level, with multiple B2B revenue/growth teams focussing on how to shift their mindsets to create impactful buyer (and customer) journeys.   Sales & Marketing teams do still have some dividing lines of responsibility, but working in silos leads to misalignment and ultimately, revenue not being achieved. It's imperative to ensure you understand the new age of B2B buyers, and the journey that your business can take them on. B2B Ignite is fast approaching, but there still time to confirm tickets!

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/3U2rJ5r

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/3UcyEYM

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🇬🇧Tailored insights for UK Businesses! Explore specific data for the UK market in our Reputation Benchmark Report 2024. See how your business measures up against local competitors and harness the strategies of industry leaders. Your roadmap to reputation excellence starts here! #CustomerFeedback #ReputationManagement #AI #CustomerExperience #OnlineReviews #CX

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Are you struggling with marketing metrics? You’re not alone. The latest blog from The Marketing Centre explores the key challenges UK SMEs face with understanding and utilising marketing metrics effectively. With insights from Fractional Marketing Director, Lindsay Ball, discover how to map your customer journey and pinpoint the metrics that truly matter. Learn actionable strategies that have helped businesses overcome obstacles and drive growth. Don’t let metrics overwhelm you—read the full blog to unlock the potential of your marketing data! https://hubs.la/Q02WjWlP0 #MarketingMetrics #BusinessGrowth #MarketingStrategy

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Fellow marketers, did you know the upcoming UK general election could effect how we manage data compliance in the UK? Read our latest blog to find out why (and don't forget to vote!)

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Are you struggling with marketing metrics? You’re not alone. The latest blog from The Marketing Centre explores the key challenges UK SMEs face with understanding and utilising marketing metrics effectively. With insights from Fractional Marketing Director, Lindsay Ball, discover how to map your customer journey and pinpoint the metrics that truly matter. Learn actionable strategies that have helped businesses overcome obstacles and drive growth. Don’t let metrics overwhelm you—read the full blog to unlock the potential of your marketing data! https://hubs.la/Q02WjDbW0 #MarketingMetrics #BusinessGrowth #MarketingStrategy

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Today, we are at #ThinkData for #Government. We are looking forward to discussing with many #UKGovernment departments how data and AI can help you to strengthen decision making, optimise resources, increase public trust and more. Come and visit us at our stand. We can discuss the many different projects we have been working on with other government departments using our latest platform, #SASViya. Caroline B Gavin Khanna Rachel Stanley Gavin Sampson William Mckendry Iain Brown Ph.D.

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As a professional list-maker (amongst other roles) I love to see a list of things and even better - a list of things where Velocity Partners is featured. We've been looking at these benchmark reports for a long time and it's interesting to see that they've included even more subcategories for agencies to fall into. Seeing those buckets now I want to go back and see what questions we were asked driving those sub categories...but all of that to say - I'm thrilled we're on the list for content and thought leadership specialists 🎉 #b2bmarketing #b2bagency

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It appears that marketing budgets are tight out there, given requests such as: "Our data requirement has grown and our budget has shrunk so you’re going to have to work hard to get the business." "What's the cost for half of the Post-holder contacts?" and even "What's the cost for a quarter....?" At Oscar, we can help clients to better inform and target their campaigns to those Public Bodies live intel feeds, (expiring contracts, competitors etc), appended to contact / org data subscriptions; plus market sector overviews. So it's, potentially, less about contacts and volumes (take note - first request) and more about finding those organisations with a demand for your services and products. Does that sound like a co-ordinated plan? Thoughts welcome and the Oscar Team would be happy to chat through: e: [email protected] t: 0330 128 9892 online: https://lnkd.in/eB6C86VB A reminder to sign up as a Supplier - it's free! https://lnkd.in/dnA7vymB #Thursday4Knowledge #PublicSector #PublicSectordata #PublicSectorintel #Beyondcontactdata

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