About
I’m Alex Feltwell, CEO and co-founder of Atomise, where we believe that transformative…
Services
Articles by Alex
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Managing Product Debt: How to Ship Fast Without Sacrificing UX (or Sanity)
Managing Product Debt: How to Ship Fast Without Sacrificing UX (or Sanity)
If you read my previous piece on the Delivery Dynamics Triangle — you’ll know the basic premise: when you’re delivering…
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The Delivery Dynamics Triangle: Ship Fast. Stay Smart.
The Delivery Dynamics Triangle: Ship Fast. Stay Smart.
Good, fast, cheap – pick two. That old saying is shorthand for the classic Project Management Triangle: time, cost, and…
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🚀 AI in Agile: How Artificial Intelligence Is Revolutionising the Software Development Lifecycle
🚀 AI in Agile: How Artificial Intelligence Is Revolutionising the Software Development Lifecycle
We’re witnessing a quiet revolution in Agile delivery—and it's being driven by artificial intelligence. From sprint…
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Move Fast? Fix Things: A Cautionary Tale for FinTech
Move Fast? Fix Things: A Cautionary Tale for FinTech
As the CEO of Atomise , I’ve heard the mantra “move fast and break things” more times than I can count. It’s a catchy…
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Painkillers vs Vitamins: The Strategic Litmus Test for Building (or Buying) the Right Tech
Painkillers vs Vitamins: The Strategic Litmus Test for Building (or Buying) the Right Tech
It’s easy to become infatuated with innovation, obsessed with features, and seduced by design. But all too often, teams…
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Is the Technology Adoption Curve Still Relevant in the Age of AI?
Is the Technology Adoption Curve Still Relevant in the Age of AI?
For decades, the Technology Adoption Lifecycle has been the go-to model for understanding how new innovations spread…
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Choosing the Right Tech Partner: Build, Buy, Partner… or Atomise?
Choosing the Right Tech Partner: Build, Buy, Partner… or Atomise?
Tech decisions can make or break a financial services firm. In an industry where efficiency, compliance, and client…
Activity
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Why Infrastructure, Not Interface, Wins the Wealth War Everyone’s building shiny front ends. But the real winners? They're building deep…
Why Infrastructure, Not Interface, Wins the Wealth War Everyone’s building shiny front ends. But the real winners? They're building deep…
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A very special Friday for me as I'm excited to share that I’ve been promoted to Operations Lead at Gravitate Accounting 🎉🍾 This is a big milestone…
A very special Friday for me as I'm excited to share that I’ve been promoted to Operations Lead at Gravitate Accounting 🎉🍾 This is a big milestone…
Liked by Alex Feltwell
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🚀 Excited to be joining hubble alongside a talented group of experts - a space designed for meaningful guidance rooted in real, hands-on experience.…
🚀 Excited to be joining hubble alongside a talented group of experts - a space designed for meaningful guidance rooted in real, hands-on experience.…
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Experience
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Education
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Institute of Actuaries
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Passed Subjects 101, 102, 107 & 108
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II.ii
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Licenses & Certifications
Volunteer Experience
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Junior Football Coach
Laxey Football Club
- 1 year 8 months
Children
Level 1 Qualified Football coach responsible for coaching U12's and U13's
Languages
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French
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German
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📢 We recently released our Smoothed Funds Proposition & Distribution Report 2025! Hear what Heather Hopkins has to say about the key findings and…
📢 We recently released our Smoothed Funds Proposition & Distribution Report 2025! Hear what Heather Hopkins has to say about the key findings and…
Liked by Alex Feltwell
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Every scale-up needs a dream team. But where do you start? Investors are more likely to back a great team with a great idea over a genius idea with…
Every scale-up needs a dream team. But where do you start? Investors are more likely to back a great team with a great idea over a genius idea with…
Liked by Alex Feltwell
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If creating revenue for your business was easy we would all be on our yachts (or wherever your expensive heart desires) having a summer of fun. But…
If creating revenue for your business was easy we would all be on our yachts (or wherever your expensive heart desires) having a summer of fun. But…
Liked by Alex Feltwell
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As leaders, we often talk about authenticity, being real, transparent, and human in the way we lead. But authenticity doesn’t exist in a vacuum. It's…
As leaders, we often talk about authenticity, being real, transparent, and human in the way we lead. But authenticity doesn’t exist in a vacuum. It's…
Liked by Alex Feltwell
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There are people who quietly raise the bar for everyone around them—PRASHANT GUPTA is one of those people. Since joining Atomise, he’s played a key…
There are people who quietly raise the bar for everyone around them—PRASHANT GUPTA is one of those people. Since joining Atomise, he’s played a key…
Shared by Alex Feltwell
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A little over two years ago PRASHANT GUPTAs name was the first one that came into my head when we needed to expand operations for Atomise. Since that…
A little over two years ago PRASHANT GUPTAs name was the first one that came into my head when we needed to expand operations for Atomise. Since that…
Liked by Alex Feltwell
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In a recent Funds Europe roundtable, industry leaders, including Calastone’s Simon Keefe, discussed the progress of money market fund…
In a recent Funds Europe roundtable, industry leaders, including Calastone’s Simon Keefe, discussed the progress of money market fund…
Liked by Alex Feltwell
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Clark Kent eat your heart out. UX designers are now superpowered through the evolution of AI! Good luck to Figma going public
Clark Kent eat your heart out. UX designers are now superpowered through the evolution of AI! Good luck to Figma going public
Liked by Alex Feltwell
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The most overlooked part of your people setup when scaling? The structure beneath the hires. Founders are great at hiring fast when growth kicks in.…
The most overlooked part of your people setup when scaling? The structure beneath the hires. Founders are great at hiring fast when growth kicks in.…
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The Fractional (flexible consultancy) world is changing the landscape of how businesses hire, and the market is definitely responding! Here are 6…
The Fractional (flexible consultancy) world is changing the landscape of how businesses hire, and the market is definitely responding! Here are 6…
Liked by Alex Feltwell
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For those who know me, you’ll know I don’t do things by halves. I like to dive in and give things a real go. About 18 months ago, like many in my…
For those who know me, you’ll know I don’t do things by halves. I like to dive in and give things a real go. About 18 months ago, like many in my…
Liked by Alex Feltwell
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