Alex Burmaster

Alex Burmaster

United Kingdom
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Experience

  • caytoo Graphic

    caytoo

    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

Licenses & Certifications

Publications

  • Why Mobile Advertising's Biggest Area Needs a Rethink

    Digital Marketing Magazine

    The largest segment of mobile advertising today is on getting people to install apps, and its easy to understand why. Marketers like it so much because it provides an easy and simple ROI - I spent X much and Y people downloaded the app. However, the huge churn around app usage means marketers need to be far more clever and move beyond a simple cost-per-install to a better understanding of the lifetime value of an app user.

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  • 6 Nations is a goldmine for targeting affluent consumers

    Campaign

    Craig reveals how 6 Nations is a goldmine for targeting affluent consumers without having to splash out huge sums on sponsorship and using simple online targeting techniques.

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  • Visual engagement: A reminder of viewability’s roles and responsibilities

    Warc

    The danger with the current focus on viewability is that it has become a means unto itself – a target by which to measure success. However, while viewability measurement has an important role to play, it is primarily a measure of trading efficiency rather than an indicator of campaign effectiveness.

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  • Marketers deserve credit for retailers'​ strong Christmas

    Campaign

    Retailers saw soaring Christmas sales figures yet December high street footfall was at its lowest level since records began, so how did they do it?...

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  • How programmatic will fuel a more successful media ecosystem

    MediaTel

    As MediaTel's annual Year Ahead conference approaches, Craig Tuck shares his views on the UK's programmatic future including 7 key trends.

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  • 2017 Will be the Year Affiliate Goes Mainstream

    PerformanceIN

    In preparation for the new year, PerformanceIN continues its annual tradition of connecting with performance marketing experts to get their single biggest prediction for the industry in 2017. In this piece, Clare O’Brien, IAB UK’s head of industry programmes, explains why she believes 2017 might be the year affiliate marketing goes mainstream.

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  • Six of the best: key trends to drive campaign success in 2017

    Campaign

    Marketers need more proof their media investments are working so leaders across RadiumOne's EMEA business looked into their crystal balls to share the dominant trends that will drive successful business outcomes in 2017.

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  • How travel brands can save millions in wasted online advertising

    Tnooz

    Travel advertisers are now the second biggest spenders in the UK on online banner and video ads, splashing out over £350 million annually. However, they’re wasting about 42% of this – £150 million – on ads that never have the chance to be seen in the first place.

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  • Bridging the Programmatic and Creative Divide

    Digital Marketing Magazine

    I understand the divide that’s existed historically between two groups at opposite ends of the spectrum – the creative/ideas people (creating the ads) and the engineer/technology-heads (delivering the ads). However, the IAB/PwC’s very realistic prediction shows industry elements needs to forget their differences and start working together to ensure the process of creating and delivering online ads isn’t fundamentally broken in the middle.

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  • Three ways to build lasting customer relationships

    Insurance Post

    While insurance is no longer one of the worst three sectors for customer experience, it's still falling behind the leading sectors. The difference in cost between maintaining and acquiring customers is making customer loyalty a bigger priority - with the extra benefit of customers starting to trust providers for a wider range of products. Here are three ways to design customer experience to build lasting relationships.

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Projects

  • Study in Marketing on UK supermarkets changing TV ad spend

    The article looks at how TV ad spend among the UKs biggest supermarkets has changed over the last year.

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  • Campaign analysis of John Lewis' Xmas Ads

    Article in Campaign magazine on how Realeyes' emotion measurement technology shows John Lewis latest 'Monty the Penguin" Xmas was MORE compelling than last year's "Bear & Hare"

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  • "Familiarity, Frequency and Fine Lines": a study on retargeted ads

    An in-depth study commissioned and produced by InSkin Media and Rapp Media looking at consumer attitudes around retargeted ads and how the industry can maximise the opportunity. Press coverage included MediaTel, Warc, The Drum, Econsultancy, MediaPost, CMO.com, Mobile Marketing Magazine, ExchangeWire, Real Business, BizReport, Decision Marketing, New Media & Marketing, Netimperative, The Marketing Blog, Digital Content Next and RetailWire.

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  • Marketing Week consumer mobile profiling trends feature

    Feature showcasing what people's mobile phone brand of choice reveals about their other interests according to data and insights from Exponential Interactive.

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  • Cross-sector Customer Experience Report

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    Fourth annual study gauging consumer sentiment towards the customer experience and service in 14 major industry sectors. Coverage achieved in 45 publications across 9 verticals
    with a total readership in excess of 8.5 million including Campaign, Warc, Retail Week, Travel Weekly, Automotive Management, Insurance Times, Utility Week and Advanced Television.

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  • Cross-sector Customer Experience Report

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    Third annual study gauging consumer sentiment towards the customer experience and service in 14 major industry sectors. Coverage achieved in The Actuary, Auto Body Professionals, Automotive Management, Biz Report, British Utilities, Customer Net, Energy Live News, Insurance POST, Life Insurance International, Motor Trade News, Motor Trader, Mycustomer.com, Utility Week, Warc.

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  • Christmas Attitudes and Behaviour report

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    An in-depth study commissioned by RadiumOne and conducted by MindMover looking at consumer attitudes and behaviour around Christmas - covering media consumption, shopping and sharing behaviour. Over 65 pieces of press coverage included ITV, The Guardian, The Evening Standard, The Scotsman, The Drum, Warc, MediaPost, Econsultancy, eMarketer, Fast Company, Mobile Marketing, Internet Retailing, Retail Times, The Yorkshire Post, The Birmingham Mail, Advanced Television and IPTV News.

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  • Cross-sector Customer Experience Report

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    Second annual study gauging consumer sentiment towards the customer experience and service in 14 major industry sectors. Coverage achieved in Daily Telegraph, Yahoo Finance, Look News, British Banking Association, BTG Financial Consulting, Automotive World, Automotive Management, Car Dealer Magazine, Motor Trader, Auto Body Professionals, Motor Trade News, Traders Insurance, Choice Quote, Tyre Press, Insurance Times, Post (x2), Acturial Post, The Actuary, Switch my Business, Energy Live News…

    Second annual study gauging consumer sentiment towards the customer experience and service in 14 major industry sectors. Coverage achieved in Daily Telegraph, Yahoo Finance, Look News, British Banking Association, BTG Financial Consulting, Automotive World, Automotive Management, Car Dealer Magazine, Motor Trader, Auto Body Professionals, Motor Trade News, Traders Insurance, Choice Quote, Tyre Press, Insurance Times, Post (x2), Acturial Post, The Actuary, Switch my Business, Energy Live News, MyInforms, British Utilities and Buying Business Travel.

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  • Study in Marketing Week on dark social

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    Even though 75% of all online content in the UK is being shared through dark channels – areas not measured by web analytics such as links sent via email, online forums or private instant messenger platforms such as WhatsApp – brands are still “overwhelmingly” neglecting the space, according to new research from RadiumOne.

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  • Marketing Week consumer confidence trends feature

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    Feature showcasing Nielsen's Global Survey of Consumer Confidence and Spending Intentions, illustrating the impact on marketers of consumer's confidence, financial outlook, spending intentions and major concerns.

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  • Marketing Week customer experience feature

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    Feature on the latest trends in customer service using insights from Engine Service Design.

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  • The Drum emotionally engaging ads feature

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    Advertising is most effective when it elicits an emotional response and engages the viewer on a personal level. Realeyes compared 14 of the most popular Christmas ads to see how consumers engaged emotionally with the brands. By tracking people’s facial expressions, they identified the most effective elements that resonated emotionally with customers and those aspects falling flat.

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  • Marketing Week audience insights feature

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    Feature showcasing Exponential Interactive's online audience insights illustrated using sports fans and the consequent lessons for marketers.

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  • Marketing Week Facebook engagement feature

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    Feature comparing the engagement levels of Facebook pages for leading brands using insights from social data analytics company Likely and and the consequent lessons for marketers.

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  • "Generation Y and Brand Loyalty" Report

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    An in-depth study commissioned and produced by w00t! Media looking at the changing relationships Britons have with brands as they age from 16 to 34. Press coverage included Metro, Daily Mirror, Marketing, Media Week, Brand Republic, The Drum, MediaTel, Econsultancy, Mobile News, Travolution, WGSN and Retail Times.

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