Zenith

Colleen Hotchkiss, Zenith US' President of Growth Practices, kicked off Beet.TV’s Beet Retreat with a thought-provoking discussion on The Marketplace in Transition, where industry leaders examined the latest trends in the ever-evolving media landscape. She was joined by Amy Worcester Lanzi, CEO of Digitas NA, Ritu Trivedi, Client President at Mindshare, and moderated by Lou Paskalis at Chalice Custom Algorithms/Ad Fontes Media. The panel focused on the challenges of navigating a platform-driven, data-powered world, and the strategies required to succeed in today’s fast-paced marketplace.   The session set the tone for a retreat filled with valuable insights and meaningful conversations. Thanks for having us, Beet.TV!

Yesterday was a memorable celebration as Molly Finnerty, Zenith US’s Chief Investment Officer, was honored as a 2025 Working Mother of the Year at the She Runs It Working Mothers of the Year Awards!   It was inspiring to witness such a remarkable community come together to uplift and celebrate working moms. Congratulations, Molly, on this well-deserved recognition! Your leadership, dedication, and impact continue to inspire us all.

As AI reshapes marketing, ethical brands stand out by fostering transparency, avoiding bias and ensuring responsible data use. But does playing fair put them at a disadvantage? 🎧 Listen now: https://ow.ly/VoIZ50V3Hsi

Congratulations to our Zenith Media Australia team for winning Media Agency of the Year at the TikTok Ad Awards last week. #theROIagency https://lnkd.in/evEj33PR

From deepfake influencers to hidden algorithms exploiting sensitive data, unethical AI in advertising raises major concerns. Short-term wins could mean long-term brand damage, regulatory crackdowns or public backlash. In this week’s # TheAgeofThinkingSand, we break down the risks and rewards of AI-driven advertising—why some brands take the ethical high road and why others don’t. 🎧 Catch-up now: https://ow.ly/VH0t50V3H8W

Congrats to our very own Molly Finnerty on being honored as a She Runs It Working Mother of the Year! So well deserved 👏

🚨 New episode alert! Is ethical AI in advertising a competitive advantage—or a handicap? #AI is transforming advertising, but the ethical debate is heating up. Some brands are leading with transparency and responsibility, while others push the limits for engagement. Tune into #TheAgeofThinkingSand as we explore the impact of ethical AI on brand trust, regulations and the future of digital marketing. #theROIagency Listen here: https://lnkd.in/ehm_kpR8

We believe in recognising the incredible talent and dedication of our teams. Each month we shine a spotlight on a standout team member who exemplifies our values, drives success and inspires those around them.   🌟 February's Star of the month goes to: Anthony Fissler   Here's what Ant's colleagues say about him:   “He works incredibly hard and still finds time to make sure everyone feels supported & valued”   “He always puts others first and goes out of his way to help”   “Ant has an incredible way of simplifying the most daunting of tasks ”

ICYMI, our Head of Innovation & AI Ricky Chopra highlighted four #AI trends from #CES2025 that have significant potential to transform our industry. From hyper-personalised devices to new interaction models, AI has evolved from being a supplementary feature to becoming the cornerstone of product design, user experience and marketing strategies. Read the report here: https://lnkd.in/eiq2DRNa #theROIagency

At last night’s Big Game, Rocket debuted their new core creative idea “Own The Dream” on the biggest stage. It’s not just about the ad, it’s about the impact they’re making.    We’re so proud to be a part of Rocket’s journey centered around inclusivity and optimism.    If you missed it, be sure to check out the incredible work below.