VisitScotland

Droughtlander has ended! Outlander prequel series Blood of my Blood premieres this weekend. And that means our film and creative industries manager, Jenni Steele, has been in-demand from media to talk about the Outlander effect. The TV show has been a massive hit and driven scores of fans from the US and Europe to come to Scotland to experience the real history and culture that is seen on screen – not least the many amazing Scottish locations. Screen productions help support the seasonal and regional spread of visitors. It’s all part of our work to make Scotland a must-visit, must-return year-round destination. Pictures are of Jenni being interviewed by BBC Scotland Arts Correspondent, Pauline McLean, along with a selection of Outlander filming locations.

The success of tourism and events businesses creates a ripple effect, powering a vibrant visitor economy and sitting at the very heart of Scotland’s wider economy. A great example of this in action is the Pittenweem Arts Festival, which brings over 180 artists to 90 venues across the village. We spoke with Festival Chair, Julie Arbuthnott, to learn more about the impact of this community-led event, which is supported by the EventScotland National Events Programme. Read the full Q&A, link in the comments.

What do horses Copper, Stitch and Mr Ben have to do with the visitor economy in Scotland? When visitors stay and enjoy the experiences on offer at Eat Sleep Ride in the Scottish Borders, they're contributing to the charity’s work, supporting rescued horses and vulnerable young people in the community. The visitor economy is much more than just visitor spend, it's a force for good that can help our local communities to thrive. Read more about Eat Sleep Ride's visitor economy story on our website. [Link in comments]. #ScotVisitorEconomy Danielle McKinnon

It's August and that means one thing in Edinburgh, it's Festival season! The city comes alive with artists, performers and audiences from across the world - but for Festivals Edinburgh, there's lots happening to shine a spotlight on Scotland. Hear from Director of Festivals Edinburgh, Lorraine (Lori) Anderson, on how the organisation supports the city's eleven major festivals and how the festivals help promote Scotland on the world stage. Link to the full article in the comments. ___ Image Credits: VisitScotland / Kenny Lam Edinburgh Science / Chris Scott Edinburgh International Children's Festival

Take a look at our latest video case studies featuring firsthand insights from businesses sharing valuable advice on industry-relevant topics. These videos are part of our Business Support Programme, which offers free-to-access support and advice, designed to help businesses grow and deliver quality, memorable experiences in all sectors of the visitor economy. The Real Mary King's Close, Saltdog Marine, Gallus Pedals, Rosebank Distillery, Grampian Escapes & Tours

Last week some of our colleagues rolled up their sleeves and ventured to the shore of Loch Tay in Highland Perthshire to re-make history. Trying our hand at the volunteering opportunities available, using traditional woodwork practices the team set about helping to rebuilding The Scottish Crannog Centre in its new location. The Scottish Crannog Centre is a significant attraction for the region. As well as educating and inspiring visitors about Scotland’s past, the attraction very much serves the present by playing a significant role within the local community. A huge thank you to the wonderful team at the Scottish Crannog Centre for their warm hospitality and support! 💚

Ahoy, Aberdeen! ⛵ Last week, the Tall Ships Races sailed into Aberdeen for the first time in 28 years. Our colleagues had a fin-tastic time supporting the event and capturing the action, which attracted an estimated 400,000 people across four days.  Enjoy these stunning shots captured by our own Kenny Lam. Find more images from the event, and across Scotland, on our free Toolkit. Tall Ships Aberdeen EventScotland Aberdeen Inspired Port of Aberdeen

We want our visitors to enjoy all that’s unique about Scotland, but it’s also important to make them aware of practical advice and information that’s crucial for their enjoyment and safety while in Scotland. Our latest article highlights how we create informative yet inspirational content, including #DriveOnTheLeft, to share with our international audiences. Link in the comments.

All of our marketing activity is informed by insights, and 71% of all visits to Scotland comes from UK domestic visitors. This market remains a crucial part of our marketing strategy for 2025 / 2026 and for growing the visitor economy as we promote Scotland as a must visit, year-round destination, driving regional and seasonal spread. Read the full article on VisitScotland.org, link in the comments.

Launched in 2021, Scotland’s UNESCO Trail was a world first, bringing together all 13 UNESCO designations in a unique digital journey showcasing our country’s rich culture, nature, and heritage.   Now, we've published an Impact Report, evaluating how the Trail has performed against its strategic aims which includes driving responsible tourism, supporting local communities, and encouraging collaboration across designations.   Find out more at VisitScotland.org - link in the comments.