Syrenis

GenAI is revolutionizing enterprise operations, but are your privacy practices keeping pace? As Generative AI becomes embedded in marketing, customer service, and data analytics, the pressure is on for enterprise leaders to ensure ethical, compliant, and transparent data use. In our latest blog, we unpack: 🔍 Why GenAI introduces new privacy blind spots 🔐 How to embed consent and preference management into AI workflows 🤝 What enterprise leaders must do to ensure AI innovation doesn’t come at the cost of trust Read the full blog now : https://lnkd.in/ebXZucf2 #GenAI #PrivacyByDesign #ConsentManagement #AICompliance

🎉We’re pleased to welcome Zachary King to the Syrenis team, who joins us as Infosec Manager! Zack will play a critical role in strengthening our security stance and driving best practices across our infrastructure. We're looking forward to the impact Zack will make as we continue to prioritize security and compliance across everything we do🔐 #Syrenis #NewStarter #ConsentManagementPlatform #DataPrivacy

📢Announcing our latest strategic partnership with The DPG!   Through this partnership, we will enable innovation for global enterprises with next-gen consent management technology and elite privacy program expertise.   Adam Binks, CEO at Syrenis, said: “Our platform’s agility and scalability allows organisations to operationalise consent and preference management at an unprecedented level. Combining that with DPG’s deep expertise in privacy strategy and hands-on implementation means our clients will not only meet compliance requirements but will lead the way in building customer trust and loyalty.”   Read more about the announcement below - link in the comments 👇   #DataPrivacy #DataPrivacySoftware #ConsentManagement  

What’s in store for the future of data privacy?💡 For any business, aligning yourself with what’s next is a key differentiator, especially when it comes to privacy initiatives. Our guide to The future of data privacy: 2026 and beyod explores emerging trends and technologies shaping the data privacy landscape, from: 📱People and their devices 🌍Shifting global privacy standards 🤖AI, Privacy-Enabling Technologies, and Universal Privacy Signals Download the guide now to discover what the future of data privacy means for your privacy strategy: https://lnkd.in/ec6758Nk #PrivacyStrategy #PrivacyTechnology #ConsentManagement #DataPrivacy

Many businesses are finding that legacy CMPs no longer meet their evolving needs, whether due to outdated tech, limited flexibility, or poor vendor fit. If you're planning a move, preparation is key to making the transition smooth and successful. Here's what to focus on: 🔍 Audit and plan early to avoid migration hurdles ✅ Validate your data to stay audit-ready and compliant 🚀 Use consent data strategically to go beyond checkbox compliance At Syrenis, we help organisations migrate with confidence, preserving consent integrity while unlocking new opportunities for customer trust and innovation. Read our latest blog to learn how to prepare your data for a seamless CPM platform migration (link in the comments!) #ConsentManagement #DigitalTransformation #PrivacyTech

Catch up on all the top privacy news from July! #ConsentManagement #DataPrivacy

How we support one of the top US automotive manufacturers with Cassie 👇 Managing customer data across dozens of markets, languages, and regulations was a growing challenge for our client. Their legacy systems led to: 🔹Disconnected consent records and siloed data 🔹 Compliance risks across jurisdictions 🔹 Limited visibility into customer preferences Using Cassie, they: ✅ Centralized global consent ✅ Overcame privacy browser settings to retain consent data ✅ Increased communication efficiency across channels Read the full case study to see how Cassie made it possible: https://lnkd.in/eDsxeBmS #ConsentManagement #Cassie #Syrenis #ConsentManagementPlatform

Attribution in 2025: From cookies to consent👇 As third-party cookies disappear and privacy rules tighten, marketers are being called to rethink their strategies - with privacy at the forefront. So what’s the path forward? ✅ Lean into first-party data ✅ Build consent-driven journeys ✅ Use AI, ethically and transparently In our latest blog, we explore how to adapt privacy-first attribution strategies, and why trust is now your most powerful marketing asset. Read the full article for more insight (link in the comments!) #MarketingAttribution #FirstPartyData #MarketingConsent

Are your compliance tasks keeping pace with evolving regulations? From managing cookie consent to maintaining audit trails, the responsibilities of compliance and privacy professionals are growing more complex, and more critical. Our latest blog offers a practical privacy checklist to help you: ✅ Stay ahead of regulatory requirements ✅ Reduce organisational risk ✅ Build trust through transparent data practices Whether you're reviewing internal processes or preparing for an audit, this checklist is designed to support your privacy practices. Read the full blog now: https://lnkd.in/er7krWgR 💡 #PrivacyProgram #ComplianceTeams #DataPrivacy #Compliance

📢 Announcing a strategic partnership between Syrenis and Myna Partners...   Together, we’re closing the gap between privacy strategy and execution - combining the Cassie platform’s technical depth with Myna’s consulting excellence.   Our CEO, Adam Binks, said: “We don’t do half-measures at Syrenis and neither does Myna. This partnership is about speed, scale and strategy. Our platform does the heavy lifting at the data layer, but it’s Myna’s domain knowledge and consulting rigour that brings that to life in the enterprise. This alliance means our clients won’t just be compliant. They will be confident.”   Let’s shape the future of privacy, together 🤝   #Syrenis #Myna #DataPrivacy #Enterprise #DataGovernance #Compliance