Is the traditional Mediterranean family holiday finished? We’re seeing a shift in how people holiday. Many are moving away from the traditional European beach break, and towards alternative, cooler, and adventurous getaways. In our latest How We Think article, we find out what’s causing this behavioural shift, and what it means for travel brands and operators. Read it here: https://lnkd.in/e9f2JcaH
About us
We are Trinity McQueen; an award-winning, insight consultancy that makes your audience more predictable. We blend behavioural science and technology to get a truer picture of people and help you be more decisive. Our belief is that people are poor witnesses of their own behaviour. This informs everything we do, making our findings more insightful and powerful. The way we retrieve and interpret our data, we are never misled. We uncover a truer story and help make the right decision an easy one. - We predict people so accurately that you know what they’re going to do next before they do - We distil data down to the single, most meaningful insight - We help you persuade your audience and your board - We are no-nonsense and provide straightforward answers. So, what’s your ambition? Do you want to build meaningful bonds with your audience? We use segmentation analysis, usage and attitude studies, ethnography, shopper insight and cultural trend analysis to make sure your brand clicks with consumers. Do you want to perfect your proposition to make your next launch a success? We work with clients just like you from ideation, through concept testing, proposition development, price strategy and product placement tests to hone your strategy. We’ll make sure you’ll launch knowing it’s already a winner. Do you want to truly engage with your audience? By further developing your brand, tracking its performance, adapting creative and testing new ad formats, you’ll cut through the noise and excite the right people. Do you want to heighten your audience’s experience with your brand? We map your customer journeys, create personas, test and track the usability of your service and your customer experience to help you better your best and learn how to wow them next. We’ve put our methods into action for a host of household brands, from Weetabix to Hyundai, from Berghaus to Asda, and have won acclaim from the Market Research Society for 12 years in a row.
- Website
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http://www.trinitymcqueen.com
External link for Trinity McQueen
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Marketing and brand, Customer Experience, Understanding People, New Product Development, Retail & Shopper, FMCG, Technology & Digital Media, and Education & B2B
Locations
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Primary
Get directions
2.08 Clerkenwell Workshops
27-31 Clerkenwell Close
London, EC1R 0AT, GB
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Get directions
Victoria Wharf (3rd Floor)
4 The Embankment
Sovereign Street, Leeds LS1 4BA, GB
Employees at Trinity McQueen
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Rachel Holdsworth
Research Director - FMCG & Grocery Head
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Laura Morris
Brand Research Expert | Insight Consultant | Helping brands build strong customer understanding to drive growth | MRS Award Winning
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Sharon Hodgson
Divisional Director, Trinity McQueen
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Robin Horsfield
Founder | Trinity McQueen
Updates
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Trinity McQueen reposted this
People are poor witnesses of their own behaviour 🔍 What they say they do, and what they actually do, are often different. We help our clients close this say-do gap. Research with a behavioural lens gets to the truth of what really influences decision-making 💡 Find out how we’re closing the say-do gap and helping clients make smarter decisions 👉 https://lnkd.in/dgvcC37b
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Trinity McQueen reposted this
🚨 We’re hiring! Fixed-term opportunity 🚨 We’re on the lookout for a brilliant Quantitative or Integrated Research Director to join our team on a fixed-term contract (maternity cover). If you're looking for your next challenge and want to work in a dynamic, supportive environment, we’d love to hear from you. 🗓 Fixed-term maternity cover 📍Leeds or London – we're open to either location ✨A fantastic opportunity to work in a fast-paced, collaborative culture, with amazing clients, and on work that makes a difference! 📩 Sound like something you'd be great at? Or know someone who’d be a perfect fit? Get in touch! #Hiring #MaternityCover #FixedTermContract #ResearchJobs #InsightJobs #InsightConsultancy #LeedsJobs #LondonJobs #JoinUs
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Trinity McQueen reposted this
🚨 We’re hiring! Fixed-term opportunity 🚨 We’re on the lookout for a brilliant Quantitative or Integrated Research Director to join our team on a fixed-term contract (maternity cover). If you're looking for your next challenge and want to work in a dynamic, supportive environment, we’d love to hear from you. 🗓 Fixed-term maternity cover 📍Leeds or London – we're open to either location ✨A fantastic opportunity to work in a fast-paced, collaborative culture, with amazing clients, and on work that makes a difference! 📩 Sound like something you'd be great at? Or know someone who’d be a perfect fit? Get in touch! #Hiring #MaternityCover #FixedTermContract #ResearchJobs #InsightJobs #InsightConsultancy #LeedsJobs #LondonJobs #JoinUs
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🚨 We’re hiring! Fixed-term opportunity 🚨 We’re on the lookout for a brilliant Quantitative or Integrated Research Director to join our team on a fixed-term contract (maternity cover). If you're looking for your next challenge and want to work in a dynamic, supportive environment, we’d love to hear from you. 🗓 Fixed-term maternity cover 📍Leeds or London – we're open to either location ✨A fantastic opportunity to work in a fast-paced, collaborative culture, with amazing clients, and on work that makes a difference! 📩 Sound like something you'd be great at? Or know someone who’d be a perfect fit? Get in touch! #Hiring #MaternityCover #FixedTermContract #ResearchJobs #InsightJobs #InsightConsultancy #LeedsJobs #LondonJobs #JoinUs
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Omnichannel retail is changing and fast 🛍️ Social commerce has transformed how people buy, and TikTok Shop is leading the way. In our latest article, Becki Jarvis explores how TikTok Shop has remarkably turned content into commerce. Making buying easier and more tempting than ever 📲 Beyond traditional buying occasions, brands can now target mindsets, moods, habits, and behaviours. So what does this new omnichannel landscape mean for brands and retailers? Find out here 👉 https://lnkd.in/efyttZiH
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It’s finally here 🎉 Team Trinity McQueen is in London for the AURA Insight Awards, celebrating the very best in insight! We’re proud to be finalists for two awards: ✨ Innovation of the Year - for our Mental Availability™ brand tracking approach ✨ Insight Impact - for our work with Holland & Barrett in women’s health Huge congratulations and best of luck to our fellow finalists! We’re looking forward to an inspiring evening 🥂 #AURAs2025 #mrx #marketresearch #awards
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What if you could predict if your new product will be a hit or a miss before it goes to market? When half of new product launches fail, you need a way to focus on the ones with real-world potential. The solution? Prediction markets: an exciting approach that gamifies product testing. Prediction markets close the say-do gap, save time and resources, and help you go to market with confidence. Find out more below👇 https://lnkd.in/empjs4Tt
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The UK’s relationship with alcohol is changing… People are growing more sober curious, going teetotal, or simply drinking less to feel better. But what does this mean for pubs? And how can they evolve with this new culture? Find out in our latest article over on How We Think 👉 https://lnkd.in/eGcvfyWB
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Trinity McQueen reposted this
We’re excited about this one. Creating value for our clients is our core purpose at Trinity McQueen, so we were punching the air when our work with Holland & Barrett was shortlisted for AURA Insight's premier client side award, Insight Impact. Well done to our clients at Holland & Barrett and to Team McQueen. Fingers crossed.
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