Trinity McQueen

How many times have you been driving, then realised you can't remember the last five minutes? A recent project of ours aimed to reduce speeding behaviours, and counterintuitive findings came thick and fast! Speeding was most common in people who said they never did it 👀 The lesson here was never to assume. Attitudes are a poor indicator of behaviour. So always define, observe, and triangulate to get the complete picture. Simon Shaw tells us more in his latest Note From The Editor over on #HowWeThink 👉 https://lnkd.in/eQ3MVrZz

Travel is the last thing we want to compromise on these days ✈️ People are choosing experiences over stuff, and it's reshaping how we think about holidays entirely. In our latest #HowWeThink article, Oliver Nightingale tells us why holidays aren't just about escaping anymore, they're about experiencing. They need to bring real value to our lives and reflect who we are. This shift is changing everything for travel brands. They're not simply selling destinations or optional add-ons, they're selling experiences that are really worth it. Read the full piece here 👉 https://lnkd.in/erinT9YH

Brands don’t own shoppers. They win moments. Shoppers don’t always arrive in store committed to what they’ll buy. Most of them don’t have a list and aren’t loyal to a particular brand. It’s in-store media that drives purchase decisions. To win, brands need to be present at the point of purchase and help shoppers make decisions quickly. We spent time studying shopper behaviour in live retail environments, revealing how shoppers really make decisions at the point of purchase and what advertisers and brands can do to influence them in-store. Read the full story and download the whitepaper in this month's edition of #HowWeThink 👉 https://lnkd.in/eeQPgq2h

We’re attending Quirk's Media London 2026 this week! Will we see you there? Our team, Becki Jarvis and Laura Morris, will be on the ground and would love to catch up over a coffee ☕️ Looking forward to a couple of days soaking up the latest in market research and connecting with great people across the industry. See you there! 👋 #QuirksLondon #MarketResearch #CustomerInsights 

Research doesn’t dampen creativity in advertising. Research gives creativity the confidence to flourish 🤝 Wednesday was one for the books! We had a brilliant day at our Work Worth Watching event, discussing amazing advertising and the crucial role that insight plays 🎬 A huge thank you to everyone who joined us, to Aura for co-hosting the event: Tom Kerr, Ruth Hinton, and to our expert speakers for sharing their valuable insights: Anna Cliffe, Teodora Terzieva, Laura Morris, Brad Hill, Laura Grundey, Lauren Robinson and Alex Gordon. You all made it a great success, and we hope you enjoyed it as much as we did. For best-in-class ad research, get in touch with us today 🍿

We take to the big screen on Wednesday for Work Worth Watching, a celebration of great advertising and the insight that inspires it with Aura 🎬 Join fellow researchers at Westfield’s Vue cinema for a day of real brand success stories, practical insights and expert tips on how to champion, conduct and commission best-in-class advertising research. There are just a few tickets left, so grab yours now to secure a place: https://lnkd.in/eFyAerRA See you there! 🍿

Just a few tickets left for Work Worth Watching, a celebration of great advertising and the insight that inspires it with Trinity McQueen and Aura 🎟️   Don't miss out on an exciting afternoon at Westfield's iconic Vue cinema on 22nd April, where we'll share real brand success stories, practical insights and expert tips on how to champion, conduct and commission best-in-class advertising research.   Too often, fear of getting advertising wrong overshadows the opportunity to create something truly impactful. It’s time to change the script.   Find out more about the special event and grab your ticket here 👉 https://lnkd.in/eFyAerRA

 Pre-loved clothing is changing the way we judge value 👛 Vinted is now the 3rd largest fashion brand in the UK, behind Primark and Next. This shift isn’t just about saving money, shopping pre-loved gives a sense of nostalgia, discovery and reward. More and more shoppers are also gifting second-hand items to show effort and care, meaning people put more value on thoughtfulness rather than the price tag. So, what does pre-loved mean for traditional retail players? Joanna Crane explores this and more in our latest #HowWeThink article 👉 https://lnkd.in/e3j-wCKE

AI is already in the writers' room, the edit suite, and on our screens 📺 When Channel 4 created an AI presenter, it not only sparked debate about technology, but it also made audiences question what we actually value in human creativity. In our latest #HowWeThink article, Laura Finnemore explores why it's no longer a question of whether AI will transform the creative industry (because it already has). Now, it's about whether we’re shaping AI as a tool, or it's shaping us. Read the full piece 👉 https://lnkd.in/eYzRKJN5

Join Trinity McQueen and Aura for Work Worth Watching, a celebration of great advertising and the insight that inspires it. Grab your popcorn and join us for a special event at the iconic Vue Cinema, Westfield, where we’ll shine a spotlight on the advertising that drives success for brands. Expect real success stories, practical insights and expert tips on how to champion, conduct and commission best-in-class advertising research. The credits are rolling - get your tickets now. For more details and to sign up, follow the link: https://lnkd.in/eFyAerRA