Thinkbox

The deadline for the Thinkbox TV Planning Awards has been extended! Great work takes time, and we want to see your best! That's why we're giving you an extra week to perfect your entry. The new deadline is Friday 14th March at 6pm. Remember, you can edit and save your entry right up until the deadline and enter a campaign into multiple categories. Don't miss out - get your entry in now!

How did Wavemaker help Back Market make a powerful UK TV debut? Beyond the Box podcast host, Harry Ward Masters chats with Daniel Trout and Edd Wells - winners of our Best TV Newcomer award - on building trust, smart targeting and exceeding big goals. Listen now: https://lnkd.in/eduduVax

Big impact on a small budget! In our latest podcast episode, we chat with the team behind Alzheimer's Research UK's award-winning TV campaign. Adam Boucid, Chen Cui and Anna Fotheringham from Yonder Media and Above+Beyond reveal how smart strategy and creative storytelling brought Alzheimer's Research into the spotlight. Proof that big results don't need big budgets! Listen now on Spotify: https://lnkd.in/esFBi4sK

Join us live for Trends in TV 2025! Tune in to our live stream on Tuesday 4th March from 9:15 AM as we break down the latest numbers, trends, and insights in video viewing and advertising. We guarantee you’ll walk away with valuable insights and fresh perspectives to fuel your conversations and strategies. For more information head over to the Thinkbox website: https://lnkd.in/eTpMaqqK

The power of consistent TV advertising! We welcome the team from EssenceMediacom UK to explore how Hillarys evolved from a DRTV advertiser to a long-term brand investor. Join Chris Hughes, Claire Spencer, and Bronia Ramsay as they discuss how a strategic mix of direct response, brand campaigns, product placements and Advertiser Funded Programming, transformed the advertising of this brand. https://lnkd.in/eMKP2FKf

#UKSA2025 #sponsorship The organising team and judges of the UK Sponsorship Awards are delighted to reveal that the shortlists for the 2025 event are now published. To view this year’s cohort of contenders, please see here https://lnkd.in/ed2bNvwg UK Sponsorship Awards CEO Rosemary Sarginson said: “I’m thrilled to share that we have seen strong growth in the number of entries this year, with sponsorship proving once again what a resilient medium it is. This year’s work was of exceptional quality and promises to make the Awards ceremony an emphatic reminder of the industry’s game-changing impact on brands, rights holders and communities.” https://lnkd.in/d45sMbY

In the first episode of the new series of the Beyond the Box podcast, we’re joined by the team behind our Best Standout Idea award - Age UK’s powerful partnership with Big Brother and ITV. Tamara Cross, Hannah Gardner, and Maddie Taylor Wilson from MG OMD share how they used TV to tackle real challenges, leveraging a major cultural moment to drive impact. Tune in to hear how the emptiness of the Big Brother house highlighted an uncomfortable reality: https://lnkd.in/enD5tBVA

Representation in advertising shouldn't only matter during specific months, especially as it has the power to shape culture and platform frequently underrepresented groups. Here, five creative leaders give us their top inclusive TV ad picks from the last year. The amazing ads featured in this article have been creatively curated by T&Pm, Pandora's in-house creative team, Small NYC, Uncommon Creative Studio and Buttermilk Read the article to learn more:  https://lnkd.in/enBSYwbH

Touchdown! 🏈 On Tuesday we got together with Thinkbox’s Academy members and guests to discuss, dissect and delight in the ads from this year's Super Bowl. A fantastic panel featuring Elliot Harris, Regan Warner, and Felipe Serradourada Guimaraes joined Lindsey Clay to talk about what the biggest night in advertising delivered to viewers in the US and around the world. You can read about the insights from the evening and watch the ads https://lnkd.in/e92NmxE8 Havas UK | McCann | BBH London

Love is in the air and so is attention – if you’re in the right mood! February’s chart, featured in Richard Shotton’s recent ‘The Value of TV: A Behavioural Science Perspective, reveals that ads have an increased likelihood of being noticed when people are relaxed and/or in a good mood! Download the full chart now:  https://lnkd.in/ebQ5FWhK