📢 It’s great to see our latest research, The Gen Alpha Playbook: Insights and Strategies Shaping the New Consumer Frontier, featured in WARC and The Media Leader UK! In partnership with Source Nine Insights, our research explores how Gen Alpha’s emotional world and media habits are redefining engagement. This generation isn’t just following trends—they’re driven by deeper emotional needs, from connection and security to creativity and autonomy. Catch up on the articles in the comments below! #StaySmart #GenAlpha #MarketingInsights
The Kite Factory
Advertising Services
LONDON, England 6,422 followers
Giving clients the best in Heart, Art, & Science to create media ideas that deliver. Indie Media Agency of the Year.
About us
We believe in a world where advertisers don’t have to compromise. Where every client can work with an agency partner that creates brilliant media ideas delivered by a team that goes above and beyond, with the means to measure them effectively. We do this through art, heart and science. As an independent agency, we enjoy the freedom to work with clients we love, in ways that work best for both of us. It’s about getting involved, staying informed and being invested in your success. Because great relationships drive better results. We’re a team of creative thinkers, professional doers and clever data people united by a culture of going above and beyond for our clients and each other. It’s about being an inclusive and nurturing environment. It’s about making friends and having fun. That’s why we’re one of Campaign’s Best Places to Work.
- Website
-
https://thekitefactorymedia.com/
External link for The Kite Factory
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- LONDON, England
- Type
- Privately Held
- Founded
- 2001
- Specialties
- data analysis, direct response, search (PPC and SEO), mobile, gambling, charity, publishing, econometrics/modelling, health and beauty, travel and leisure, brand response, international, events and sponsorship, media planning, media buying, growth strategy, digital display, and media strategy
Locations
-
Primary
Get directions
55 New Oxford Street
LONDON, England WC1A 1BS, GB
Employees at The Kite Factory
Updates
-
We're proud to announce that we've been shortlisted for two Campaign UK Media Awards! 🎉 ✨ Travel & Leisure Category – "Inspiring the Next Generation of Tennis Enthusiasts with LTA Tennisables” for LTA (Lawn Tennis Association). ✨ Best Use of Experiential – "Shared Spaces of Wonder: Transforming Awareness into Action for London ZSL Zoo” for the Zoological Society of London (ZSL). A huge well done to all the teams involved! 👏 Check out the full shortlist in the comments below. #WinTogether #CampaignMediaAwards
-
-
Wow—what an incredible turnout at our Gen Alpha event yesterday! We’re still buzzing from the energy in the room and the amazing conversations we had about this digital-native, socially conscious generation that’s redefining consumer behaviour and the future of advertising. A massive shoutout to our fantastic speakers—Lydia Martin, Rob Harrison-Plastow, Ruby Carter, Aidan Rouse, and Chris Davis, and a special thanks to our research partners at Source Nine Insights and our brilliant moderator, Nicola Kemp, for leading such a fascinating discussion on The Gen Alpha Playbook. The morning's insights were eye-opening—did you know under-15s aren’t just consumers, but key influencers in household decisions? With YouTube and TikTok dominating their media habits and 64% of 12–15-year-olds skipping ads, it’s clear that brands need to rethink their approach to stay relevant. If you want to future-proof your brand strategy, don’t miss out—download The Gen Alpha Playbook in the comments below. This is just the beginning—stay tuned for more insights! 🚀📊 #GenAlpha #NewConsumerFrontier #MarketingInnovation #TheGenAlphaPlaybook
-
-
-
-
-
+2
-
-
We're proud to share the launch of our brilliant client, Friends of the Earth's latest brand campaign! 🌍 Now live across digital channels, this powerful initiative is set to drive awareness and action for positive change. By supporting Friends of the Earth, you’re helping to protect nature, tackle climate change, and create greener, fairer communities for everyone. Find out more via the link in the comments below⬇️ #FoE #ActForEarth #WinTogether
-
A historic moment for women’s sport, and we’re incredibly proud to play a part in it! For the first time in over 50 years, women will take to the court at The Queen’s Club for the HSBC Championships. A monumental achievement made possible through the hard work of the brilliant teams at MATTA and LTA. At TKF we’re proud to support this milestone and help bring greater visibility to women’s sport. Here’s to more moments like this!🎾
Very excited to launch our ‘Queens of Tennis, Return to Queen’s’ campaign. Celebrating and amplifying the new WTA 500 tournament, the HSBC Championships. This is the first time women’s tennis is being played at The Queen’s Club in over 50 years and a milestone moment for celebrating world class women’s sport. It’s brilliant to get a brief like this, but not without its challenges, knowing player availability will be limited as they gear up for the Australian Open, integrating a new title partner and driving creative to reach and appeal to a new audience, but MATTA rose to the challenge brilliantly, working collaboratively with our media agency The Kite Factory; developing an illustrated campaign that celebrates top female athletes Emma Raducanu, Katie Boulter and Naomi Osaka, alongside an iconic venue, a new title partner and the energy and excitement of this new event, executed brilliantly by Agile Studios. Thanks to all the team who helped make this happen, look out for the campaign across ITV, Amazon Prime, OOH and on social channels. We have since announced Australian Open winner Madison Keys into the line up too, so if you haven’t already, get your tickets to the HSBC Championships now! Caroline Lepetit, Caroline Lacy, Kim Whitty, Amy Hitchinson, Charlie Martin, Chris Pollard, Matt Hunt, Tom Allwood, Paul Mitcheson, Mike Smith, Sophie Tye, Emma Pattison, Kristy McCready, Emily Smith, Philip Lam, Anthony Abou-Zeid, Isabelle Roach Harry Bridgland Gary Stewart Caroline Fagan
-
🎤 One Week to Go! 🎤 The first fully digital-native generation is reshaping the future of advertising, and we’re just one week away from our exclusive event on 25th February—where we’ll unveil the insights brands need to truly connect with them. We’ll be revealing our latest Gen Alpha Playbook whitepaper, packed with cutting-edge stats and research. Here’s a sneak peek: 📊 64% of 12–15-year-olds say they “like technology that allows me to skip ads.” 📺 YouTube and streaming services command a 46% share of Gen Alpha’s media consumption. Don’t miss your chance to gain invaluable insights and actionable strategies—secure your spot today! https://lnkd.in/eV4kD5FN #GenAlpha #FutureOfMarketing #1WeekToGo Aidan Rouse, Ruby Carter, Chris Davis, Rob Harrison-Plastow, Lydia Martin, Christian Taylor Nicola Kemp
-
-
As Gen Alpha reshapes the media landscape, brands must adapt their content strategies to stay ahead. Join us for our event on 25th February, where Chris Davis, Commercial Director at GloMotion Studios, will discuss how brands can leverage branded entertainment to engage Gen Alpha. Drawing from extensive experience in influencer marketing and creator-led content, he’ll share insights on storytelling, multi-platform distribution, and influencer-driven strategies to build lasting audience connections. Don’t miss out—secure your spot now! https://lnkd.in/egsY77pS #GenAlpha #BrandedContent #ContentMarketing
-
-
🚀 Don’t miss out! Secure your spot at our event on the 25th February: https://lnkd.in/ehb89GNe Reaching Gen Alpha means understanding how they interact with digital content. At our event, Aidan Rouse, Head of Mid-Market, UK & Nordics at Snap Inc., will reveal how brands can use Snapchat’s creative and interactive formats to engage Gen Alpha. With over 90% of 13-24s in the UK using the platform, Aidan will share key insights on how brands can grow with the next generation of consumers. #GenAlpha #SnapchatMarketing #DigitalEngagement
-
-
“Growth isn’t just about getting bigger—it’s about evolving in a way that strengthens who we are and sets us up for long-term success.” Gabriella Krite reflects on her transition to Head of Operations, sharing lessons on shifting the agency’s culture towards operational excellence, balancing agility with structure, and ensuring growth without losing what makes the agency special. Read on via the link in the comments ⬇️ #OperationalExcellence #Leadership #AimHigher
-
-
📢 Secure your place at our event on the 25th February: https://lnkd.in/erRv2vhg Gen Alpha is redefining culture, shaping trends, and influencing the world around them in unprecedented ways. At our event, Ruby Carter, Cultural Strategist at Truant, will unpack how brands can integrate cultural trends into their marketing strategies. Using real-world examples, she’ll highlight why staying ahead of these shifts is crucial for building authentic connections with this values-driven audience. #GenAlpha #CulturalTrends #MarketingInnovation
-