NewDigitalAge

In Conversation: Emma Labrador, CMO, Displayce as it unveils new brand identity and global ambitions as OOH booms Link to story in comments

Mad Up North: Assessing Manchester’s cultural importance with Bez Happy Monday from NDA! Link in comments

The Experience Equation: How better customer experiences drive sales At the recent Mad Up North in Manchester, Paul Cooper, COO at EssenceMediacom North; Louis Georgiou, VP Engineering at Agentic Intelligence, Choreograph; and Katy Woodward, Planning Director at EssenceMediacom North, took to the stage to discuss what they call ‘The Experience Equation’, a framework designed to enhance customer engagement and drive business growth. Link to story in comments

This week's roundup of hires and promotions features Sky Media UK, JOAN Creative, Neverland Creative, and Precisely

This’s week’s new business roundup includes Co-op Media Network, Lumen Research, Sky Media UK, Twitch, StreamElements, ShowHeroes, AudioStack, and Colt Technology Services

This week's agency news features VCCP, SocialChain, McCann Central, The Kite Factory, elvis | creative agency | b corp, and Mediaplus UK

New Digital Age recently spoke with Katrina Smart, VP Digital Commerce at Mars United Commerce. Smart believes that the marketing industry needs to turn its back on ROAS (Return On Ad Spend) as the key metric of success, particularly in light of the growth of retail media...

The advanced capabilities of AI search, such as ultra-personalised product recommendations, have the potential to drive ecommerce conversion rates even further, argues Craig Smith of SCAYLE Commerce Engine... 

Digital media measurement company DoubleVerify has entered into an agreement to acquire Rockerbox, a marketing attribution platform, for $85 million. Click the link in the comments to read more about the deal.

There's only 2 weeks left to get your entries in for the JCDecaux UK Programmatic DOOH Live Awards 2025! ⏱️ Entering these awards is quick and easy with no need for an exhaustive written submission, just send us a short 'audition tape' highlighting what makes your work stand out from the competition. Shortlisted entries will be judged in front of a live audience on 1st May in London. With 9 free to enter categories open to agencies, DSPs, Exchanges, and in-house brand teams, including 4 new categories such as Best Use of Brand Management and Best Use of Dynamic Creative Optimisation, there are plenty of opportunities to pick up the win! Don't miss out, click the link in the comments below and head over to the awards hub and get your entries in before it's too late