MullenLowe UK

🧠 “Is the industry guilty of ignoring the toxic impact of social media on children’s mental health?”. Charlotte Mulley was asked this question by Creativebrief, and in her opinion "as adults, we know how much social media affects us—so for kids, who are still developing, the impact is even greater." Marketing plays a huge role in shaping culture, and brands have the power to create safer, more positive online spaces. But are we taking that responsibility seriously enough? Charlotte thinks we can do more as an industry. 🗞️ See the full article in the comments

👀 Think your agency is doing everything right? In 9 Things I Hate About You, Ben Shaw lays out the biggest frustrations clients have with agencies—things we might not even realise we’re doing. Here are a few to keep in mind: 1️⃣ Outside thinking is priceless. 2️⃣ Brand is more than marketing. 3️⃣ Clients care deeply, even if they don’t show it. If agencies want to stay relevant, we need to listen, learn, and evolve. 📎 Read the full article in the comments.

A blood stain in sports means you gave it your all. Unless it’s period blood—then it’s shame? Why? 🩸 To change that, Dirt Is Good took the conversation to the streets, because no blood stain should ever be a source of shame. A campaign for athletes, teachers, and even bullies! Period blood is just blood, and no stain is a source of shame. #EveryStainShouldBePartOfTheGame. Tati Lindenberg l Daniela Olivero l Holly Hetherington l Rebecca Eldridge l Ricardo Zampol l Sarah-Jane Emerton l Harriet Gomersall l Eduardo Salles l Fabiano Gomes l Sebastián Suárez Gnecco l Oliver León l Sophie McGovern l Lisa Tuck l Rachael Stets l Andrea-Jane (AJ) Morris l Will Dixon l Ross Marshall l Ellen Turner l Mair Davies l Nick Renton l Ben Edwards l Katrina Sawyer l Bobby Kirkland

🩸 When an athlete plays through gnarly scrapes and bloody noses, the stains are seen as marks of honour – so why are period stains met with shame? We partenered with Unilever Persil to shed light on the fact that 6 out of 10 girls avoid playing sports during their periods because of the fear of stains. To tackle this double standard and remind us #EveryStainShouldBePartOfTheGame, 'Dirt Is Good' is taking the message to athletes, teachers and bullies in a new OOH campaign. As our amazing, Eduardo Salles, Global Creative Director said: “The work for 'Dirt is good' is always about encouraging people to live without the fear of getting dirty. We talk about mud, grass and sweat, but there is still a great deal of stigma around period blood. That’s why we felt that showing real athletes and real blood was essential. More than just an encouraging message, we wanted to inspire young girls with real-life examples of resilience – showing how elite athletes play on through all kinds of stains every day.” Full article on Campaign UK, linked in the comments below. Tati Lindenberg l Daniela Olivero l Holly Hetherington l Rebecca Eldridge l Ricardo Zampol l Sarah-Jane Emerton l Harriet Gomersall l Eduardo Salles l Fabiano Gomes l Sophie McGovern l Sebastián Suárez Gnecco l Oliver León l Lisa Tuck l Rachael Stets l Andrea-Jane (AJ) Morris l Will Dixon l Ross Marshall l Ellen Turner l Mair Davies l Nick Renton l Ben Edwards l Katrina Sawyer l Bobby Kirkland l You Are Here l Nathan Sam Long l Jungle Studios

🔥 Vamoooos! We're proud to announce that Carlos Andres Rodriguez has been appointed UK Executive Creative Director.   Carlos has been with us since 2023 as Global Creative Director. He's won Black Pencil of the Decade at D&AD, an Innovation Grand Prix and a Titanium Lion at Cannes Lions just to name a few – we couldn't be more excited to have him in the creative lead. 🗞️ Full article in the comments Campaign UK

Not all messages of love come from a place of love. This Valentine’s Day, we want to shine a light on coercive language, a form of verbal abuse. NO MORE l Nicky Bullard l Loren Cook l Bronwyn Sweeney l Luke Gray l Ed Tuddenham l Martin L. l Trudy Waldron l Bryony Forbes l Laura Nunn l Ben Edwards l Tom Hamilton l Holly Powell l Katrina Sawyer l Hannah Neville l Holly Laidler l Hannah Tsuji l Chris Davey l Cameron McColl l Vanessa Hunt l No.8

This Valentine’s Day, we’re doing something a little different. 💌   We’ve partnered with NO MORE, a charity dedicated to ending domestic and sexual violence, to create in a powerful campaign called The Language of Love.   We hijacked a holiday that’s all about messages of love and used it to bring awareness to coercive language, a form of verbal and emotional abuse.   We hid coercive and threatening statements in a series of cards designed to pastiche Valentine’s Day cards. From cutesy characters to flowing type, our words hid something darker.   Our cards have launched in the world on No More's socials and can be seen in various OOH locations in London. Watch this space for more content around this campaign to come. We're proud to put our creativity to such a good cause. Nicky Bullard l Loren Cook l Bronwyn Sweeney l Luke Gray l Ed Tuddenham l Martin L. l Trudy Waldron l Bryony Forbes l Laura Nunn l Ben Edwards l Tom Hamilton l Holly Powell l Katrina Sawyer l Hannah Neville l Holly Laidler l Hannah Tsuji l Chris Davey l Cameron McColl

*New Work Alert* Enough with the red flags 🚩 —it's time to #UnlockYourGreenFlag! 💚 We know food brings people together, so we teamed up with Tinder to prove that cooking is the ultimate green flag - because nothing says ‘relationship material’ like homemade pasta. From ‘burns toast’ to ‘makes a mean curry,’ Tinder users can now showcase their cooking skills and spark foodie connections. Full article on Campaign UK, linked in the comments below. MullenLowe Global l Unilever l Weber Shandwick l ITB Worldwide l Mindshare

We have been shortlisted in TWO categories of Campaign UK Agency of the Year Awards 🎉 1. Integrated Marketing Agency 2.Creative Leader – Nicky Bullard We are super proud of everything we achieved as an agency, and we can’t wait for March 🍀

Our new recruitment campaign for Adult Social Care aims to inspire people into a career like no other by showing the unique and varied relationships you can build when you work in care. Filmed over a number of days, all over the country, we were able to allow real care workers and their care recipients to show us what makes adult social care such rewarding work for the person you care for, and for yourself. Dave Cornmell l Jane Briers l Luke Gray l David Fleetwood l Katie McCambley l Polly Harris Saunders l Ellen Turner l Catherine (Cags) Gaunt l Vanessa Hunt l Charlotte Jones l Hayley Langton l Nick Renton l Ole Bratt Birkeland l Phil Bolland l Julian Marshall l Tim Hardy l Tori Ferenc l George Kyriacou l Black Kite Studios l Alizée Levrino l Tom Tagholm l Gwilym Gwillim