MullenLowe Global

🌺 Stains are a part of life – they tell us stories. MullenLowe MENA and Unilever OMO Arabia redefine how period care is communicated in the Middle East with the help of henna artists in 'The Art of Stains', a stunning new multi-platform campaign amplifying women's voices. Watch below now or read more in LBBonline - Little Black Book ➡️ https://lnkd.in/ezcXHdZx

🩸 MullenLowe UK, Unilever Persil, Arsenal F.C and Lionesses Beth Mead and Leah Williamson formed the perfect team to tackle the taboo around period stains in a new instalment of the 'Dirt Is Good' campaign. Athletes play through scrapes and bloody noses but period stains are met with shame – why? This new OOH campaign brings the message to teachers, bullies and beyond. Read more in LBBonline - Little Black Book ➡️ https://lnkd.in/eSi2smm5

🔥 MullenLowe Romania appointed Alex Petrescu as its new Creative Director this week. Alex's extensive and unconventional experience in advertising and beyond has built a perfect blend of strategy and creative leadership that has taken him to Cannes Lions International Festival of Creativity, Golden Drum International Festival of Creativity, LIA - London International Awards and more. "I’ve never been a textbook Creative Director. Because advertising has always carried me between two worlds. That of strategy, where data and insights shape ideas. And creative, where ideas take form and impact. And I was almost always being told I had to choose between them. Being stubborn, I chose not to choose." – Alex Petrescu, Creative Director of MullenLowe Romania Read more about the appointment in Business Review by Simona Hrincescu ➡️ https://lnkd.in/dzaXq4id

💕 Making 'Equal Love' a reality, household goods brand #Vim and Lowe Lintas have brought their star-studded domestic equality campaign to 120 real-life couples alongside NGO Satchikitsa Prasarak Mandal.   In a stunning mass wedding ceremony, all 120 couples took the #EqualVow to commit to a truly equal partnership and pursue chore neutrality.   "The ‘Equal Vows’ campaign goes beyond messaging—it’s about driving real change in how partnerships are perceived and lived." – Anaheeta Goenka, COO of Lowe Lintas. Read more in Campaign Brief ➡️ https://lnkd.in/eDszTnyG Prateek Bhardwaj | MullenLowe Lintas Group

🏆 Blazing into 2025 with their first awards event of the year, LOLA MullenLowe took home 5 JCDecaux Awards including a Grand Prix for 'Find Your Summer'. The Spanish agency scored 3 Golds, 1 Silver and 1 Bronze for Unilever Magnum, Persil and Cornetto. Check out the roundup here ➡️ https://lnkd.in/e4HHDFkJ

🩸 When an athlete plays through gnarly scrapes and bloody noses, the stains are seen as marks of honour – so why are period stains met with shame? MullenLowe UK, Unilever Persil and Arsenal F.C shed light on the fact that 6 out of 10 girls avoid playing sports during their periods because of the fear of stains. To tackle this double standard and remind us that #EveryStainShouldBePartOfTheGame, 'Dirt Is Good' is taking the message to athletes, teachers and bullies in a new OOH campaign featuring Lionesses Beth Mead and Leah Williamson. Read more in Campaign UK by Ida Axling ➡️ https://lnkd.in/eHB7Wv9M.

🇸🇬 Congratulations to MullenLowe Singapore, officially named the #2 Best Agency in Singapore of 2024 by Campaign Brief Asia. To top off the bragging rights, Daniel Kee and Sheng Jin Ang are the 2nd most awarded creative directors and Xin Ying Peh is the 8th most awarded creative in the country! Read more in the Campaign Brief roundup ➡️ https://lnkd.in/g5HRkvAs

🔥 Vamoooos! We're proud to announce that Carlos Andres Rodriguez has been appointed Executive Creative Director of MullenLowe UK.    Carlos has been with us since 2023 as Global Creative Director. He's won Black Pencil of the Decade at D&AD, an Innovation Grand Prix and a Titanium Lion at Cannes Lions International Festival of Creativity, just to name a few – we couldn't be more excited to have him in the creative lead.   Read more here in Campaign UK by Alessandra Scotto di Santolo ➡️ https://lnkd.in/e7fmD_9G

🏆 Thank you to both AdForum and Ad Age for awarding The Power of Sweetness by LOLA MullenLowe and Unilever Axe as top campaigns of the week. All's fair in love and war – and the power of sweetness is an underrated weapon. 🧸 Read Tim Nudd's roundup here ➡️ https://lnkd.in/e2YhSf9F

🇱🇰 Setting the example for Effie Excellence this week is MullenLowe Sri Lanka, who have won eight awards at Effie Awards Sri Lanka including two golds and Agency of the Year (for the second time in a row)! Congratulations, MullenLowe Sri Lanka for brilliant work on Unilever Closeup, HEMAS HOLDINGS PLC Atlas and GSK Eno. See the full roundup here ➡️ https://lnkd.in/ekerScT4