ID Comms

🚀 To Pitch or Not to Pitch? 🚀 If your media agency partnership isn’t delivering, should you renegotiate or launch a pitch? The answer isn’t always obvious. A well-managed renegotiation can breathe new life into the partnership, while a pitch can create fresh opportunities—but both come with risks and rewards. In our latest blog, Donna Malone breaks down how to decide, the key steps for a successful renegotiation, and when a pitch is the right move. Read it here 👉 https://lnkd.in/gyVJkcFP #BrandsDeserveBetterMedia #MediaManagement #AgencyPartnerships

🚀 #MediaSnack is back! 🚀 Tom Denford and David Indo are BACK to reintroduce #MediaSnack as #MediaSnack WINNING ✨ This is the next evolution of the show you know and love, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media. -- Each episode, we'll break it down into three key segments: ✅ How NOT to Lose – We’ll unpack the latest industry news, highlight the risks, and share strategies to avoid common pitfalls. ✅ How to Win – A deep dive into the challenges and opportunities in media, and actionable solutions for brands and advertisers to maximize effectiveness. ✅ Who’s Winning in Media? – We’ll celebrate innovators who are driving real change and setting the standard for success in our industry. -- 🔥 First episode now live! 🔥 In this debut episode, Tom and David are tackling Omnicom, TikTok, and How to Renegotiate: 🔹 How Not to Lose – Breaking down the Omnicom x Interpublic Group (IPG) merger and what it means for brands and agencies. Plus, we explore the potential US TikTok ban and the steps brands should take to future-proof their businesses. 🔹 How to Win – It’s time to talk renegotiation. We share practical tips on how advertisers can get the best outcomes when revisiting their agency contracts. 🔹 Who’s Winning in Media? – Tom sits down with Evan Shapīro, the “media cartographer,” for a fascinating conversation on traditional vs modern media. Our ambition? To leave you with both insights and actions that make your media investments work harder. 🎙 Tune in now: https://lnkd.in/gd35qAbC #MediaSnackWinning #WinningInMedia #Marketing #Media #Podcast

What media and advertising trends are you keeping an eye on for 2025? Here are three big ones we are watching this year: 1️⃣ Taking control of digital media 2️⃣ More innovation from agencies 3️⃣ Shifting the focus from just efficiency to real effectiveness From smarter digital investments to stronger partnerships and results, 2025 could be the year to shake things up! Check out our latest blog to see how brands can win this year and let us know below what trends you're watching! https://lnkd.in/gjf66Aze #BrandsDeserveBetterMedia #MediaTrends2025 #MediaEffectiveness

Omnicom and Interpublic Group (IPG) announced the biggest ever agency merger deal 🤯 Valued in the multi BILLIONS, this news is shaking the media and advertising world right at the end of 2024. Our resident experts Tom Denford and David Indo are breaking down what this merger means for brands and agencies in our latest #MediaSnack year in review. We're also tackling 9 other major stories that defined media in 2024, and our biggest advice for programmatic and digital media in 2025. The Big Media Review of the Year is our most anticipated #MediaSnack episode each year! 👇 Watch it here 👇 https://lnkd.in/gKXFnarK #Omnicom #IPG #media #advertising #digitalmarketing #programmatic

In 2024, driving effectiveness in digital media remained one of the biggest challenges for advertisers. As we look to 2025, the stakes are higher than ever as advertisers face mounting pressure to eliminate wasted media spend and reinvest in strategies that truly drive brand growth. -- In our latest #MediaSnack, ID Comms CEOs, Tom Denford and David Indo are breaking down 10 of this year's biggest moments in media and advertising, including: 👉 The massive merger that shook the media world last week 👉 2024's biggest advertising wins 👉 The huge gaps that marketers today are missing in their digital strategy Check it out: https://lnkd.in/gKXFnarK #media #advertising #programmatic #mediatrends #digitalmarketing

In these early stages. Just having a point of view is important. Perhaps this can help you. More to come.

🚨 Omnicom & IPG Merger: What Advertisers Need to Know The Omnicom-Interpublic Group (IPG) merger is making waves, promising scale and innovation. But for advertisers, the big question is clear: What’s in it for me? This move could mean disruption, shifting priorities, and uncertainty for many brands. BUT! Disruption can also mean opportunity for ambitious advertisers. Are you prepared to navigate the changes and turn them into opportunities? In our latest blog, we break down: ✅ What advertisers are worried about ✅ The critical questions you should be asking ✅ Proactive steps to protect your interests Don’t wait to see how the dust settles—start planning now. 👉 Read the full blog here: https://lnkd.in/g7j82PVE Let’s ensure this disruption becomes a win for your brand. When brands win, we all win! #BrandsDeserveBetter #Omnicom #IPG #merger

📣 #MediaSnack is coming back! And we couldn't think of a better way to kick off than this! Mark Ritson, Founder of Marketing Week Mini MBA with Mark Ritson, joins host Tom Denford in an exclusive extended conversation to unpack what went wrong in their overdue update on the state of media. Recent challenges have provided valuable lessons for both brands and media agencies. In this punchy episode, we dig deep into topics like: 👉 This year’s biggest problems in media and marketing 👉 The media mistakes that are still being made today 👉 Who’s been winning (and NOT winning) in marketing and media 👉 The role of AI in the future of marketing and advertising If you're looking to up your media game in 2025, we highly recommend checking this one out: https://lnkd.in/gz4R9sRZ #digitalmedia #advertising #marketing #programmatic #mediaeffectiveness

From all of us at ID Comms, Happy Diwali! ✨ While our cultural backgrounds may vary, the spirit of celebration unites us all. Diwali brings the warmth of togetherness, the joy of sharing, and the promise of new beginnings. To all those celebrating, we wish you abundance, success and contentment and we join with you in spreading joy, love and light all around! #HappyDiwali #Diwali #LifeAtIDComms

"Cheap is good, but good is better." Dr. Augustine Fou's line has become a mantra at ID Comms! Catch Tom Denford on solli's podcast sharing more about how marketing and procurement can work together to achieve #BetterMedia results. Full episode here: https://lnkd.in/e3ypFncc