Footprint Digital

Yesterday we got together for our Thanksgiving team day- something a wonderful American ex-colleague introduced us to, and we’re carrying on the tradition! We all brought in a dish (this year’s theme was street food) as well as a gift for the ultra competitive present game (they had to be under £3 and from a charity shop). Sam hosted three rounds of Catch Phrase, and Mick gave us a lesson on the history of Thanksgiving. We are all so thankful to work with such a fun and supportive team!  #thanksgiving

A interesting day at LegalEx yesterday. With so many guest speakers it was hard to decide between theatres! Special notes go to those who I saw from: Peak Outsourcing | Ed Preedy LEX Reception | Emma Flood OneAdvanced | David Holdsworth fliWeel | Andy Paul Law But How? | Sarah OUIS Off Road Legal | Pete I. PracticeEvolve | Claire Worrall Great to meet the teams from HelloFresh, Alexandrou-Theodotou LLC, the wonderful team at Smokeball - Legal Software and Carlon Acquaye Dye & Durham UK, LEAP Legal Software UK and everyone else I spoke to in the networking area. I even had a little trip over to the Sales & Marketing Expo next door and bumped into some familiar faces! What a stand James Longley and great to see you. Greg Landon and Brett James its been a while! Now onto our Footprint Digital Thanksgiving celebrations..............updates to follow!

Thank you Corin Haines for the gift of Col U jerseys for the kids at Lingadzi Leadership Academy Secondary School and to Alexandra Knapp for delivering them by hand! Being a Colchester United fan builds resilience. These students probably don’t recognise that these are more than just shirts. They are the lifetime gift of fortitude. 😂 #Malawi #UpTheU’s

🎉 OMG2 Wrap-Up: Testing, Consistency, and Great Connections 🎉 What a day! Today’s OMG2 was packed with insights, collaboration, and a whole lot of delicious food from The Feed 🍽️ We had the pleasure of learning from Tom Bowden of Footprint Digital, who delivered an engaging session on the importance of testing marketing strategies 🤓 A quick quiz reminded us just how crucial it is to adapt to different markets and always strive for consistency. The conversations sparked were a true highlight as we shared lessons and successes from our own roles. 💡 A huge thank you to Tom for his expertise and everyone who joined us for sharing their experiences as well! 📸 Enjoy some photos from today’s event Can’t wait for the next OMG2? We’re already planning more ways to connect, learn, and grow together. Keep an eye out for updates! 👀 #Networking #Marketing #ProfessionalServices #OMG2 #DigitalMarketing

The tail can wag the dog “The right man sitting in his house and thinking the right thought will be heard a hundred miles distant.” - Chinese adage We recognise that for a Digital Marketing Manager to feel responsible for bringing about change is daunting. The first thing to accept is that you can’t control what you can’t control. That is to say, if the overall culture is so toxic and driven from the top down then it is best to recognise that and instead focus your efforts on the space that you can influence. Think about how you can contribute to making things better within your sphere of influence. How can you make things better for the people around you? Your team, your colleagues, your partners, your agencies, your boss? “Be the change you want to see in the world.” - Mahatma Gandhi Change does not have to be grand and total, it can be small and incremental with even small improvements having a ripple effect on the whole. Entrepreneur and internet personality Gary Vaynerchuk considers his role as a boss is to serve his people, not the other way around. If you commit to making those in your sphere of influence feel supported, cared for and able to be themselves you will soon find that they love coming to work and the results will inevitably follow. In larger organisations word will get out, people will want to be on your team and some of the things you put in place will be adopted elsewhere. Start small, but, don’t doubt that your actions can be a catalyst and lead the way for the rest of the organisation. The tail can wag the dog. SHOOT THE HIPPO: How to be a killer Digital Marketing Manager is available on Amazon, Audible, the Footprint Digital YouTube channel AND I will be publishing lots of the content from the book in my feed over the coming months. So if you want to be a killer digital marketing manager please watch this space! #DigitalMarketing #ShoottheHiPPO #OnlineMarketingCourse

We all know that staying aware of our competition is essential. But how many of us actually put the work in? What promotions are your competitors running? Do you know off the top of your head?  Are they using loss-leader tactics, or have they found unique ways to stand out? Understanding your competitive environment lets you decide when to break the mould and when to align with market expectations. At the same time, my advice would be to be cautious - don’t follow the crowd blindly, especially if competitors’ offers are driving down margins. Keeping an eye on the competition’s purchase and delivery processes is equally important—are they setting customer expectations that you can meet or exceed? Regularly secret-shopping your own business is a great way to ensure your messaging, experience, and service meet the mark. Your customers have countless choices and aren’t just shopping within a bubble—neither should you. By keeping your finger on the pulse of the industry, you can make strategic moves that resonate with your audience and support long-term growth. Drop me a message if you’d like to chat more about your marketing strategy. #DigitalMarketing  #MarketingStrategy  #BlackFriday #SustainableGrowth #FootprintDigital

We're removing the Page Experience report in Search Console. That page summarized data from the Core Web Vitals and the HTTPS reports, which will continue to be available as they are. We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information. We still encourage you to focus on providing a good page experience to your readers and monitoring the status of your sites page experience in the CWV and HTTPS reports. Farewell, Page Experience report 👋 Find out more at https://lnkd.in/g_EyWYg and https://lnkd.in/dAZdKpXY 

Many thanks to Tom Bowden for the copy of his book "Shoot the HiPPO - How to be a killer Digital Marketing Manager" - have been reading this week and really enjoyed your session at the Digital Trade event, I loved the case study your gave and referred to it yesterday in my Innovation Workshop as a great example of how to develop a new market with an existing product and learned about 'Preppers' as a customer segment (who knew?)! Recommend a read if you want to know what a HiPPO is!

It was a privilege to be invited to present at the Department for Business and Trade roadshow in Brighton today. Footprint Digital’s answer to Britney Spears Dave Roscoe also took the stage to inspire UK businesses to export. Thanks Derek Scanlon and Mark Gollop for hosting an exceptional event and inviting us to speak. #britainisgreat #exportsuccess #digitalmarketing

🗣 I’m excited to announce that, after the fantastic success of our Holding Court | Legal Mastermind sessions, we’re expanding to other areas including a virtual group for those further afield! These aren’t just one-time events; they’re a chance to dive deep into digital marketing in a close-knit, Chatham House style cohort. Our mastermind sessions are crafted to address the challenges and pain points of law firm marketing, giving you strategies that really make a difference. Led by myself as Head of Legal Growth, alongside MD Tom Bowden, our sessions cover key topics: 💡 Building Strategy, Goal Setting, and Auditing 💡 Crafting Targeted Messaging 💡 SEO & Paid Media Essentials 💡 Data Tracking & Analytics 💡 Brand Identity Spots in the new locations are limited, so if you’re interested in joining this journey or just want to learn more, please drop me a message. #lawfirms #digitalmarketing #growthjourney #FootprintDigital #marketingmastermind #professionalservices