Element Communications

"The secret sauce for investors is not just the idea, but the vision and the team behind it." — Ed Reid, Associate Director at PwC In our final #FoundersPlaybook spotlight of this series, we feature Edward Reid, a seasoned professional who has spent over a decade at PwC and now works at the heart of the venture capital ecosystem. From advising founders on Series A and B fundraises to playing a pivotal role in Cardiff Capital Region’s Innovation Investment Fund, Ed brings a wealth of knowledge and experience to the table.   Ed shares his insights on what it takes to succeed in the startup and investment world:   💬 "Nothing kills a deal faster than poor communication and quality of information.” Come armed with a well-prepared financial model and investor-ready documents.   🚀 Look for those who align with your sector and stage, and bring more than just capital. Trusted investors act as both cheerleaders and constructive challengers.   👤Investors look for founders with the determination and incentives to succeed, along with strong relationships between founding team members.   Check out Ed’s full Q&A for more insights here: https://lnkd.in/eWeQB46S #MeetTheExpert #ExpertInsights #IndustryInsights #FoundersPlaybook

🌎 This week we've seen 200 countries gather at the UN climate summit #COP29 to agree next steps on a deal to tackle global warming. Technology is playing a critical role in the journey towards net zero, and we love working with brands at the heart of the climate movement. One such business is Risilience, whose unique digital twin software allows organisations to stress test the impact of climate risk, nature risk, and legislative and consumer changes, to plan and derive opportunity from the low-carbon economy. Hear from founder and CEO Andrew Coburn and SVP Marketing Nina Pepper on how we've helped Risilience stand out in an increasingly busy market 🎬 . Full case study in the comments below. #ElementInAction #AuthenticCommunications #ClimateTech

Recognised as one of the UK’s most influential women in IT, Naomi Timperley FRSA is our next feature in the #FoundersPlaybook series.   As Co-Founder of Tech North Advocates, UK Lead of Tech London Advocates & Global Tech Advocates, and GSI - Growth Strategy Innovation Naomi brings over a decade of experience mentoring hundreds of startups and growth businesses, she is a passionate advocate for innovation and diversity in the entrepreneurial world.    Below are a few key takeaways from Naomi’s Q&A, but be sure to read her full blog for more insights (Link here: https://lnkd.in/e9TtHEBb)   💬 Communicate beyond ROI - showcase social impact, customer success stories, and thought leadership to build trust with investors. 🚀 Master storytelling - a compelling narrative can capture investors’ hearts, even when metrics fall short. 🤝 Foster investor relationships - transparent updates, gratitude, and collaboration strengthen bonds post-investment. 👩💼 Overcome bias - build diverse networks, amplify achievements, and champion inclusivity to break barriers. #MeetTheExpert #ExpertInsights #IndustryInsights #FoundersPlaybook

What does #content do for your business?   We’re big believers in a content first approach to PR and marketing, and see it as the fuel for high-impact multichannel campaigns. Some highlights from the last week include….   -Finalising Keysource's annual State of the Industry research report which was launched to a packed out venue of #datacentre leaders 📜 - Spending Friday morning filming in Theatreland in London’s West End with Solgari - watch this space 👀 - Planning for Performanta's upcoming Cyber & AI Summit over lunch with Guy Golan, Quentene Finnegan, Kuljeet B. and Matt Brunton (celebrating three years of our partnership in the process 💛) - Running a dedicated campaign for Heka to recognise #Movember, working closely with co-founder Alex Hind to develop emotive thought leadership content to drive impactful press coverage 🧔♂️   Drop us a DM to find out how we could breathe new life into your content plans 📩 #Content #PR #StartupPR #AuthenticCommunications

"Market conditions today make it crucial for founders to prove traction and show validation early." — Kam Punia, Founder of Pixion Games   We’re excited to feature Kam Punia, founder of Pixion Games in our latest #FoundersPlaybook spotlight. Kam’s background includes over a decade of experience launching 40+ successful game titles and building industry-leading partnerships.   Kam shares his tips for navigating today’s funding climate and post-funding strategy essentials:   💬 Bootstrap and validate—With limited capital available, founders should bootstrap where possible and lean on early-stage support to develop proof of concept, which can make a significant impact before reaching the seed round.   🚀 Know your business model and funding path—“Do you want to retain control and grow steadily, or scale rapidly with VC support?” Defining goals early is key, as funding choices ultimately shape the company’s culture and pressure points.   👥 Prioritise value-add angels—Beyond capital, angels bring critical experience and networks, helping founders de-risk their venture and build momentum for the next funding stage.   Check out Kam’s full Q&A for more insights (link in comments) #MeetTheExpert #ExpertInsights #IndustryInsights #FoundersPlaybook

"ABF – Always Be Fundraising. For diverse founders or those ahead of the curve, consistent networking is essential." — Tessa Clarke, Co-Founder & CEO of Olio   In our latest #FoundersPlaybook spotlight, we feature Tessa Clarke who has raised over $50 million to build Olio • Share More, Waste Less, which now spans 63 countries, empowering millions to share food and reduce waste worldwide and drive the circular economy.   Tessa shares her insights on navigating investor relations post-funding and the next steps for PR and communications:   💬 Prove traction early with scrappy experimentation—it helps establish your vision to investors. 🚀 Seek mission-obsessed investors who bring more than just capital, including expertise and network value. 👤 Build your personal brand as “chief evangelising officer” to expand your reach and credibility.   Check out Tessa’s full Q&A on our website (link in comments!) #MeetTheExpert #ExpertInsights #IndustryInsights #FoundersPlaybook

Recently closed a funding round? For startups, a strong PR and communications strategy is essential for scaling, and tapping into investor insights can be a game-changer. Investors bring strategic experience that can refine your brand, drive growth, and enhance your position in the market 📈   From positioning your business to standing out in a competitive landscape, here are top insights from industry leaders.   Here’s what they had to say: https://lnkd.in/eQp_6mw5   Thank you to Tessa Clarke, Edward Reid, Scott Law, Naomi Timperley FRSA, Kam Punia, and Tom Cullen for your invaluable insights! #AuthenticCommunications #TechPR #StartupPR #FoundersPlaybook

📣 Funds secured—what’s next for your PR and comms strategy?   You've closed a funding round, but how do you keep the momentum going? In the third instalment of our #FoundersPlaybook series, we explore how to leverage new capital and investor support to elevate your communications strategy. From amplifying your brand narrative to showcasing growth, discover how strategic insights from investors can drive your story forward.   Special thanks to Scott Law from Quadri Ventures, Tom Cullen at Zoplo, Naomi Timperley FRSA of Tech North Advocates, Tessa Clarke from Olio • Share More, Waste Less, Edward Reid at PwC, and Kam Punia of Pixion Games, for sharing their valuable perspectives.    Don’t miss these insights—read the full blog here: https://lnkd.in/eQp_6mw5. #BusinessGrowth #FoundersPlaybook #GrowthStrategy #StartupCommunications

As we enter the penultimate month of the year 😱 , the Element team has been reflecting on client achievements throughout October. To highlight just a select few…. 🛡️Research from IDScan.net was featured in ZDNET, exposing the increasing prevalence of identity theft and the innovative solutions being implemented to combat this growing threat. 🚀RocketPhone.ai's founder and CEO, Muj Choudhury, spoke with Entrepreneur Magazine about how businesses can use AI to turn everyday conversations into opportunities 💼 Steph Hind, founder of personalised employee benefits platform Heka, went head to head with John Paul Caffery, founder of RAMP.Global in City AM's Debata column, debating 'Should bosses dictate wellbeing policies?' 📊 DMA (Data & Marketing Association) UK Ian Gibbs provided Marketing Week with exclusive insights from their new research on the value of creativity in marketing, showcasing how creative campaigns can significantly boost brand and performance marketing effectiveness. 💱Global settlement network RTGS.global announced the launch of its solution for Payment Service Providers (PSPs), with Finextra publishing an in-depth overview of what this latest development means for cross border payments, with quotes from CEO Jarrad Hubble. 💻 Basis Technologies CTO David Lees shared his SAP Adoption Model with CIO Dive, offering crucial insights to the progress of SAP S/4HANA migration Curious as to what we could achieve for your business? Get in touch! #AuthenticCommunications #PressCoverage #ElementInAction

💥 A big welcome to our new client, Heka, the personalised benefits platform helping employees achieve their true health and happiness ambitions 🙌 At a time when employee wellbeing has been given an even sharper focus, Heka is ready to capitalise on a period of rapid growth which has seen it secure strategic partnerships and multiple new client wins. Communicating directly with UK businesses to promote the business benefits of personalised employee wellbeing, our campaign has already begun to: - Align Heka with the most pertinent industry trends and discussion points - Educate business leaders on driving a step-change in employee wellbeing - Raise the personal profiles of husband-and-wife co-founders Steph Hind and Alex Hind It's a pleasure to be working with you 😁 Hear more from Steph below on our partnership so far, and check out the news on our website ( 🔗 in comments). #AuthenticCommunications #ElementInAction