Boring Money

The Online Investing Report 2025 is available now. Boring Money's flagship report offers unparalleled D2C insights and data for any provider who operates, distributes on, or is setting up a direct-to-consumer investment or pension business in the UK.   Featuring insights garnered from:   ‣ 6,000 nationally representative UK adults (Jan ‘25) ‣ 3,000 UK DIY platform users (Dec ‘24) ‣ Market data on AUA & customer accounts from 20+ platforms ‣ User experience testing of 40+ DIY investment platforms ‣ 22,000 consumer reviews from Boring Money’s website   Download the Table of Contents here: https://lnkd.in/guNAhQHg

Following a lull from the pandemic era boom, the investor population is on the rise. Boring Money’s Online Investing Report 2025 deep dives into the changing growth dynamics of investors over the last 12 months, and features 9 years worth of tracked data. More investors, more opportunities. With widespread multi-account ownership, the D2C market is seeing a renewed competitive playing field. Explore the Table of Contents to see how Boring Money’s Online Investing Report 2025 delivers the insights you need to navigate this evolving landscape. https://lnkd.in/guNAhQHg

Who’s winning investor attention this week? We track the most-viewed provider pages on boringmoney.co.uk each week to see who’s ranking. Here’s how they've shifted: Top 5 Providers – 24 Feb - 2 March: Nutmeg – steady InvestEngine – up  Barclays – up AJ Bell – down  Interactive Investor – up Top 5 Providers - 3 - 9 March: Monzo - up Nutmeg - down Barclays - steady AJ Bell - steady InvestEngine- up For more insights and updates, sign up to our mailer: https://lnkd.in/eWudjkD6

Fresh data from Boring Money confirms the Gender Investment Gap has gone up for the second year in a row and is now the same size as the GDP of Switzerland. The 2025 Gap is £678 billion. THAT'S BIG!!! There are now 3.3 million more male investors in the UK and the gap widened by 200,000 people in the past 12 months. And here's what I think is the biggest indictor that efforts at change have not yet moved the dial. Young men are investing at double the rate of young women – 41% of men aged 18-34 invest vs 20% of women. We worked with eToro on the research which highlights that the explosion of retail investing among young people is helping millions build long-term wealth BUT the opportunity is being taken disproportionately by men. Part of the solution can come from normalising investing, and removing the image that this is for 'blokes in suits'. eToro have a 'Loud Investing' campaign to drive conversations - if every existing female investor had a conversation with a female non-investor, and 10% of these converted them to investing each year, it would take just 9 years to close the gap. And if every existing investor (male or female) did so, the gap would be closed by 2032. Recent, separate research from eToro also found a different in the assets bought and risk profiles adopted. Women are more likely to invest in UK bonds (44% vs 38%) and men are more likely to invest in equities- 41% of men’s portfolios are exposed to US equities, compared to 24% of women’s. Investors were asked the asset classes to which they would increase their allocation, should interest rates fall. Among women, cash was by far the most popular response (30% vs 22% among men). Conversely, the leading response for men was stocks in growth sectors (27% vs just 19% of women). Conversations. Normalising investing. Understanding that cash can be the wolf in sheep's clothing. And better articulation of risk. Which incidentally would make things better for everyone. #IWD25 #internationalwomensday #genderinvestmentgap #advicegap #loudinvesting Stephanie Wilks-Wiffen Lale Akoner

  The Online Investing Report 2025 is out on the 6th of March.   Now in its 8th year, our leading report provides the latest insights, data, and forecasts shaping the UK’s direct-to-consumer investment market.   This is an essential strategic resource for benchmarking the market, tracking investor holdings & behaviour, price and value delineation, and offering proposition analysis.   Reach out today to get your copy: https://lnkd.in/guNAhQHg

The Online Investing Report 2025 is coming on the 6th of March.   Now in its 8th year, our flagship report delivers the latest insights on the UK’s direct-to-consumer investment and pension market.   This year's edition will feature deep dives on: ‣ Market sizing & £AUA forecasts ‣ Competitor & platform pricing analysis ‣ Proposition analysis / ‘Behind The Scenes’ ‣ Fresh consumer trends (Jan '25) ‣ Detailed distinctions of Price & value   Trusted by boards, CEOs & industry leaders, this is your go-to resource for strategic decision-making.   Get in touch with us today to get your copy of the Online Investing Report 2025: https://lnkd.in/guNAhQHg

The Online Investing Report 2025 returns for its 8th edition, delivering unbiased, data-driven insights for the UK D2C market.    Trusted by Strategic Leaders, Boards, CEOs & ExCos and Heads of Marketing & Comms, it offers unparalleled and up-to-date insights and data. The Online Investing Report is a must-have resource for any provider who operates a D2C investment business in the UK.    ‣ 9,000+ consumer survey responses ‣ 40+ test accounts with leading platforms ‣ 7 years of tracked trends ‣ Hands-on platform testing – from customer support, UX, and behind the log-in experiences.    Get in touch with us today to get your copy of the Online Investing Report 2025: https://lnkd.in/guNAhQHg  

The most up-to-date direct-to-consumer report on the market, the Online Investing Report 2025 will be available on the 6th of March. Discover insights from 6,000 nat rep UK adults, 3,000 UK DIY platform investors, testing of the public and secure sites, services and call centres of 40+ D2C platforms and more than 22,000 customer reviews. https://lnkd.in/guNAhQHg

The top five provider page views on boringmoney.co.uk show you who’s capturing consumer attention. Here are the top five for the week of 17th-23rd February: 1️⃣ Nutmeg (Up) 2️⃣ AJ Bell (Down) 3️⃣ InvestEngine (Steady) – Holding strong in the third spot for the third week in a row. 4️⃣ Barclays (Steady) 5️⃣ Hargreaves Lansdown (Up) – Breaking into the top five this week. These rankings reflect the latest consumer interest, with Nutmeg in the lead, while Hargreaves Lansdown makes a return to the top five. For more insights and updates, sign up to our mailer: https://lnkd.in/eWudjkD6

Announcing Boring Money’s Best for Beginners Award Winners! We’re excited to reveal the winners of Boring Money’s Best for Beginners Award — Vanguard, Nutmeg, Bestinvest, PensionBee UK, Moneybox, and Monzo Bank.   These platforms highlighted how to best make investing simple, accessible, and affordable for those just starting out.   Our expert analysts conducted a rigorous, independent assessment, evaluating providers based on:   - Beginner-friendly design – Website, app & feature testing tailored for first-time investors - Cost analysis – Prioritising smaller portfolios (up to £50,000) - Ease of investing – Strong focus on ready-made investment solutions - Guidance & UX – Platforms that educate and support new investors - Seamless onboarding – Low minimum investment requirements   A huge congratulations to this year’s winners! https://lnkd.in/ejpcGumB