My research expertise lies predominantly in the realms of risk/science communication and public health. I investigate intricacies of public perceptions surrounding health and environmental risks, especially within the contexts of infectious disease prevention, sustainability and resilience, and their associated sociological and psychological constructs. My work has shed light on how individuals perceive, internalize and act upon health advisories, environmental warnings and science-driven narratives. My recent work explores artificial intelligence and its potential to influence public health interventions and communication strategies.
I have served on the editorial boards of academic journals including Science Communication and Environmental Communication. My work has appeared in prestigious journals such as Journal of Communication, Social Science & Medicine, and Global Environmental Change.