augmented reality

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Startups

Anduril takes control of Microsoft’s $22B VR military headset program
Julie Bort

Feb 11, 2025
Social

Creators are angered by Meta’s Spark AR shutdown, saying they’ll be out of work with little notice
Sarah Perez

Aug 27, 2024

Hardware

XReal introduces a $200 device that brings Android apps to its AR glasses
Brian Heater

Jun 18, 2024
Apps

Former Magic Leapers launch a platform for AR experiences
Brian Heater

Apr 24, 2024
Hardware

Dyson’s new AR feature shows where you have (and haven’t) vacuumed
Brian Heater

Apr 9, 2024
Startups

Former Snap design lead debuts Shader, an AR creation tool that uses AI to generate custom effects
Lauren Forristal

Feb 28, 2024

Gadgets

AR glasses with multimodal AI nets funding from Pokémon GO creator
Rita Liao

Feb 8, 2024
AI

Walmart debuts generative AI search and AI replenishment features at CES
Sarah Perez

Jan 9, 2024
Media & Entertainment

AR platform Really launches ‘Fandime’ NFTs to reward users with exclusive movie-related content
Lauren Forristal

Dec 20, 2023
Enterprise

Squint peers at $13M led by Sequoia for AR aimed at B2B to interact with physical objects
Ingrid Lunden

Nov 29, 2023

Commerce

Google launches AR beauty ads for lip and eye products
Kyle Wiggers

Oct 25, 2023
Apps

Snap partners with edtech company Inspirit to bring its AR tech to 50 US schools
Aisha Malik

Oct 18, 2023
Apps

Snap shutters its enterprise services division after less than a year
Sarah Perez

Sep 27, 2023
Transportation

Envisics closes $100M to advance AR heads-up display tech in cars
Rebecca Bellan

Sep 4, 2023

Hardware

Magic Leap’s original headset will stop working at the end of 2024
Brian Heater

Sep 1, 2023
Apps

TikTok’s ‘Effect House’ AR development platform exits beta
Aisha Malik

Aug 31, 2023
Gaming

Mirrorscape’s new AR tabletop platform could enhance your D&D campaign
Lauren Forristal

Jul 26, 2023
Featured

VR is dead
Haje Jan Kamps

Jul 20, 2023

AI

Brilliant Labs puts AI in front of your eye with its tiny open source AR lens
Rita Liao

Jun 27, 2023
Startups

Avatar startup Genies launches $1M fund for developers building AR experiences
Lauren Forristal

Jun 22, 2023
Hardware

Apple’s AR headset is a game-changer for startups
Haje Jan Kamps

Jun 6, 2023
Hardware

Sorry, but Apple’s Vision Pro isn’t for you
Brian Heater

Jun 6, 2023

Startups

Apple acquires Mira, a startup building lightweight AR hardware
Kyle Wiggers

Jun 6, 2023
Hardware

The Apple Vision Pro headset will cost $3,499, out early 2024
Amanda Silberling

Jun 5, 2023
Hardware

How to watch Apple unveil its AR/VR headset, iOS 17 and more at WWDC 2023
Brian Heater

Jun 5, 2023
Featured

A brief history of VR and AR
Brian Heater

May 31, 2023

Gadgets

Apple invites media to WWDC 2023 keynote, where AR headset is expected to debut
Darrell Etherington

May 23, 2023
Gaming

Niantic’s new game Peridot is Pokémon GO meets Tamagotchi
Amanda Silberling

May 9, 2023
Apps

Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories
Sarah Perez

May 4, 2023
Apps

Snapchat’s AR technology comes to the real world with ‘AR Mirrors’
Sarah Perez

Apr 19, 2023