Editorial requirements

This article outlines the guidelines for promotion formats and titles.

Your content must provide a complete, accurate description of the promotion that is easy to understand and doesn't mislead customers. Approved promotions will appear in your ads and free product listings as a "special offer" link. After they click the link, customers will view the title and redemption code.


Title guidelines


Title formatting

Promotion text must use correct spelling, grammar, punctuation, and capitalization.

Note: Google or its affiliates may modify the title text to include some necessary promotion information you’ve provided, make non-material changes, (for example, size formatting, punctuation, capitalization, removal of redemption details from title, and spelling modifications among others), or as described in the promotions policies.

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