Stripe events, partnerships, and industry observations
Last week, we shared new data that helps businesses understand the conversion and revenue benefits of offering different payment methods. Now we want to share how we ran the experiment. As we explain in the rest of this post, we had to test millions of combinations of payment methods while ensuring that we maintained a consistent shopping experience for customers.
We have data that shows when at least one additional relevant payment method beyond cards is dynamically surfaced, businesses on average see a meaningful increase in conversion and revenue.
In our new report on the state of billing, we highlight trends and insights from more than 2,000 subscription business leaders from around the world. We learned that churn continues to be a looming concern, with 72% of survey respondents saying they are worried about churn impacting their bottom line.
We surveyed more than 2,000 subscription business leaders from around the world to understand how they are responding to the growing trend of pricing-as-a-product. We learned that businesses increasingly want to experiment with pricing models, but there is one thing in their way: their billing systems.
Global businesses have told us they’re interested in replicating the fraud prevention success seen in Europe by requesting 3DS. Last year, we had a front-row seat as several Stripe users chose to do exactly that, but the results in the US were very different from what we have seen in Europe.
Buy now, pay later (BNPL) methods, little-known less than a decade ago, now account for more than $300 billion in transactions worldwide. However, they tend to be priced at a premium, so our users wanted to know whether the financial benefits would offset the added costs. With that in mind, we ran an experiment to help Stripe businesses assess when and how to offer BNPLs.
If the first wave of digitization in broadcast media was about the move into streaming, this second one is about open-ended optimizations of the streaming experience. Top media companies are partnering with Stripe to add new content bundles, change pricing models, and personalize payments.
The rise of direct-to-consumer sales, subscription models, and connected car services have made payments and financial infrastructure key differentiators for auto brands. Leading auto companies are partnering with Stripe to better serve their customers and find new revenue opportunities.
Startups and innovative enterprises are revolutionizing the way insurance policies are sold. Stripe provides the financial infrastructure that makes it possible.