Toby Tam

When tapping in the Chinese market, press releases are essential for boosting your brand. A well-crafted press release can bring a significant impact on your business. Besides distributing press releases through a reputable newswire partner, it is important to localise the content of your press releases to make it relevant to the target Chinese audiences and be searchable web search engines. In our latest PR Insights piece, we share some tips on what businesses need to be aware of when entering the Chinese market, and tips for crafting press releases that resonate with the local target audiences. Read more: https://shorturl.at/op7rB #PRInsights #PressRelease #China #SEO #SearchEngine #Localisation #Relevancy #MediaOutReachNewswire #Newswire

🎯 Driving return on ad spend is key! Hear from NG Chew Wee (黄秋惠）and Arthur Altounian as they share about the importance of measuring return on ad spend, and how TikTok helps brands achieve results, regardless of whether its online or offline. Want to learn more? Check out the full recording of the TikTok Shoppertainment Talk Show here: https://lnkd.in/ejdR3unG

8

📣 THIS JUST IN!! Check out our latest guide: The Power of Media Quality: How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. The APAC media landscape is undeniably distinct, requiring marketers to have tailored insights. Our guide offers essential knowledge on media quality and performance solutions to help you maximize ROI across digital campaigns in APAC. Download a copy here: https://buff.ly/3AKtWeJ #digitaladvertising #verification

29

In this marketing campaign, Warner Bros. Entertainment and Havas Play gave the ice cream cart a full Mad Max makeover to promote the 'Furiosa: A Mad Max Saga' film. Speaking about the campaign, Kenny Yap, managing director of Havas Play, said, “With rising audience expectations, we are leaning into creating compelling events and activations, and the Furiosa ice-cream cart is an example of marrying online social content with a culturally relevant offline encounter. At Havas Play, we want to drive impact with meaningful experiences, and help brands capture attention by harnessing the power of fans.”  #marketing #film #singapore ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

10

There are two fundamental constraints to Retail Media Networks (RMNs): Audience Size: RMNs and retargeting are closely related because they both depend on a finite audience—namely, the visitors to a retailer's website. This naturally limits the growth potential for both strategies. Just like retargeting, where effectiveness is capped by the number of users already engaging with a brand, RMNs are constrained by the traffic to the retailer’s ecosystem. If fewer people visit the site, the available audience for RMN ads shrinks, which in turn can reduce revenue, assuming a constant return on ad spend (ROAS). While expanding to offline shoppers or using lookalike audiences can increase reach, performance may not be as strong. Performance (Incrementality): The second key issue is incrementality—or rather, the lack of it. Serving an ad through an RMN doesn’t necessarily result in a new, incremental sale. Many of these ads reach shoppers who likely would have purchased the product anyway. This mirrors the problem with retargeting: when ads primarily reach people who are already inclined to buy, the impact of the ad spend diminishes. Advertisers are becoming more aware that increasing their RMN budget doesn’t always translate into a corresponding rise in sales. In the early days of RMNs, or even before they were called RMNs I had the honor of working with HookLogic, Inc. (Acquired by Criteo in 2016) advertisers were eager to spend more because ROAS was so high. But when budgets weren’t fully spent, the solution became offsite retargeting. Any change from an measurement standpoint on the advertiser side can cause a step up or down in spend. My general go to with any marketing technique is watch the 90s PSA video about cocaine and make sure you aren't in this doom loop. https://lnkd.in/e-mDQiVs #RetailMedia #DigitalAdvertising #MarketingStrategy

14

1 Comment

GrabAds, the advertising arm of Singapore-based superapp Grab, will expand its strategic partnership with GroupM, WPP’s media investment group, to help the latter’s clients unlock the power of Grab’s retail media network (RMN) capabilities for brand, performance and business growth. https://lnkd.in/gn_7J387

1

We recently partnered with Kantar to release a new study on Retail Media Networks in SE Asia showing the RMN trend, while early days, is growing faster in SE Asia than global averages and is indeed a Full Funnel Omni-channel experience. 🌊The study by GrabAds and Kantar found that RMN ad spend is expected to surge by 73% in the next seven years, surpassing growth rates in search (47%) and social (45%). 🇮🇩 The study forecasts that Indonesia will lead the pack with a projected 13.41% CAGR in RMN ad spend, with 🇻🇳Vietnam and 🇹🇭Thailand rounding out the top three. 🙋🙋‍♀️🙋‍♂️ The study noted that unlike the other RMN types that cover specific purchase stages, superapp RMNs can reach consumers at all stages of their buying journey, from awareness to purchase. This includes offline and online touchpoints, which are becoming increasingly key as shopping evolves into an omnichannel experience. https://lnkd.in/gbZSUzbq

61

2 Comments

According to the report from IPG Mediabrands's MAGNA, the digital strength driving APAC advertising revenues will translate to continued share gains for digital advertising revenues in APAC. Digital revenues will represent 81% of total budgets in 2028, up from 76% of total advertising revenues in 2024. By 2028, the share of total revenues that are represented by linear advertising formats will have fallen to just 19%, representing about the same number of dollars (US$65b) as they do today (US$68b). Leigh Terry, CEO at IPG Mediabrands APAC, said, “The advertising industry in APAC is poised for continued growth in 2024, with an 8.5% projected increase, reaching US$289b. This follows a 9.5% growth in 2023. Despite economic fluctuations, digital advertising remains the driving force, with search and social media leading the way. The digital dominance in APAC is expected to persist, with digital revenues forecast to account for 81% of total budgets by 2028, up from 76% in 2024.” Meanwhile, Paul Waller, chief investment officer at MAGNA APAC, commented, “Despite economic uncertainties, the global and APAC advertising market continues to expand. With digital ad spend leading the charge and projected to reach unprecedented heights in the coming years. Now that inflation in commodity costs and consumer prices are under control, marketers are returning to previous levels of advertising budgets and taking advantage of the investment opportunities offered. With a heightened focus towards more targeted and data-driven marketing strategies.” #advertising #marketforecast #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

11

For our latest "Top Story" of this year, we spoke with Khairul Mondzi, executive creative director at BBH Asia Pacific (Singapore) to learn more about the creative process for their outdoor campaign with the Singapore Tourism Board alongside BBH SG and The Shophouse @ Publicis (Publicis Groupe Singapore), and what’s next for their campaign work with STB for its “Made in Singapore” campaign. One of the things he highlighted during the interview was that for this creative work they strategically rolled out the campaign at select global cities in order to drive higher interest for the campaign, which in turn will drive more engagement for STB. “This strategic selection aims to raise awareness and drive heightened interest for the campaign among our key target audiences, catalysing earned coverage for the ‘Made in Singapore’ campaign in iconic media capitals of USA and UK, while fostering a greater push for recovery in top target markets of China, India and Indonesia for destination Singapore,” he explained. #marketingcampaign #tourism #industryinsights ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

10

🎯 Unlocking the Power of SSPs in CTV As the rise of SSPs transforms CTV advertising, media buyers must navigate an evolving landscape where curated deals can be a mixed bag of content. 🚀 With the potential for resold inventory and questionable quality, how can buyers ensure they’re getting the best bang for their buck? As Larraine C. highlights: "Integrating with multiple SSPs often leads to redundant impressions and inefficiencies. Advertisers should ensure that the platform's bidding logic prioritises high-quality CTV traffic to truly maximise their investment." 🔍 Learn more about navigating these challenges in Campaign Asia-Pacific's in-depth guide: https://lnkd.in/dAm8jKJt #CTV #Innovation #SSP #Strategy #MediaBuying #Preciso #AdTech #QualityControl

16

2 Comments

👀 DON'T MISS: What are the three non-negotiables for brands entering the social commerce space? Connie Chan (CEO, OMD China) and Dileep Raj Singh (Head of Digital, OMD APAC) share their three must-haves and the latest social commerce trends that brands can capitalise on today. Watch the full episode: https://lnkd.in/g87nji4m #OMDDigest #SocialCommerce #CommerceCentricity

15

📽️ IABHK Measurement Fuel Stop 🔟 Understanding Media Quality: Brand Safety, Ad Fraud, Viewability and Attention Metrics 🛡️Navigating the complexities of media quality is essential for brands aiming to protect their reputation and optimize advertising effectiveness. Join Timmy Kwok from Omnicom Media Group Hong Kong and Junny Yiu from DoubleVerify as they explore critical aspects of brand safety, fraud awareness, and measurement solutions. Key Highlights: 📈 Viewability and Attention Metrics: Effective ad impressions must meet viewability criteria while focusing on user engagement. 🔒 Brand Safety: Protects against negative associations, significantly influencing consumer perception. 🚫 Fraud Awareness: Non-human traffic can lead to substantial financial losses in advertising. Thanks to our insightful speakers: ✨ Timmy Kwok, Head of Performance, Omnicom Media Group Hong Kong ✨ Junny Yiu, Senior Business Director, DoubleVerify 📺 Watch EP10: https://lnkd.in/gPdcKf-b 📝 Fill out our short survey to provide feedback and suggest topics: https://lnkd.in/g3KDGDVV   🔸 Explore more MFS videos on our YouTube Channel: https://lnkd.in/gjdKuxqB #IABHK #DigitalFutureTogether #MFS #MediaQuality #BrandSafety #AdFraud #MarketingInsights

34

Report A new SI Partners' report reveals Asian advertising groups are under pressure to adapt or face acquisition—with Q3 2024 deal volumes up 7.2% and #AI investments hitting $17 billion despite concerns over its reliability for agencies. SI Partners Global https://lnkd.in/giSwUPmJ

1

With this acquisition, Publicis Groupe will leverage Influential’s AI-powered technology and extensive network to source top digital talent, craft effective strategies, and optimise media. By integrating Influential’s platform with Epsilon’s data and Publicis Groupe’s scale, the company will lead in ID-driven influencer marketing. Commenting on the acquisition, Ryan Detert, founder and CEO of Influential, said, “I am thrilled for Influential to join Publicis Groupe, the world’s highest-performing and most innovative holding company. We look forward to combining our complementary capabilities and technology to deliver unparalleled influencer identification, content creation, amplification, and measurement for our clients—and to defining the next era of influencer marketing together.” Arthur Sadoun, Publicis Groupe CEO, also shared, “Not only does this acquisition mean we will take the leadership in influencer marketing, it also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allows us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects and engage with them on a one-to-one basis, wherever they are, both online and offline.” #influencermarketing #acquisition #global ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

4

Singaporeans are tuning into the Olympics through different channels based on generations - Broadcast TV is popular for older generations in Singapore - While Singaporean Gen Z tuned in through social media updates How can brands benefit from this insights? - Broadcast TV for Older Generations: Target older audiences with traditional TV ads or sponsorships during Olympic broadcasts. - Social Media for Gen Z: Engage Gen Z with interactive, shareable content on platforms like Instagram, TikTok, and Twitter. - Platform-Specific Content: Create longer narratives for TV and quick, visually engaging content for social media. - Influencer Collaborations: Partner with influencers popular among Gen Z to create relatable, Olympic-themed content. - Timing and Frequency: Schedule TV ads during key events and maintain continuous social media updates throughout the Olympics. - Cross-Generational Campaigns: Design campaigns that appeal to both older and younger audiences, fostering family engagement. - Localization: Highlight local athletes and Olympic stories to resonate with all generations in Singapore. Have you strategized your campaigns during the Olympics? Repost with your thoughts if you find this cool! #JustAJ

8

MullenLowe Singapore’s campaign film for Unilever's CLEAR draws on audiences' love for crime dramas on streaming platforms, employing familiar television tropes to resonate with viewers and present the issue of dandruff in a relatable manner. Mohamed Elsharkawy, global brand VP for CLEAR Men, said, “Both Erling Haaland and Vini Jr. have been making waves globally with their legendary football feats, each milestone in their careers a testament to their unwavering excellence. This spirit perfectly aligns with what CLEAR Men stands for as a brand—to be inspiring, pioneering, and always pushing boundaries with what we do.” Meanwhile, Subarna Prabhakar, global business director at MullenLowe Singapore, said, “The new take of this CLEAR campaign, which styles its new football superstar ambassadors as detectives instead of portraying them as typically excelling on the football pitch, aims to connect with new generations of consumers who are content-savvy and hungry for impactful storytelling.” #marketing  #campaignfilm #global ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

5

In contrast to conventional approaches centred around metrics such as followers, reach, impressions, likes, and engagement, SWAY by HAVAS Red PH prioritises genuine connections within smaller, more defined niche communities that represent subcultures. Speaking on the launch, Jos Ortega, CEO of HAVAS Ortega and general manager of HAVAS Red Philippines, said, “Influencers have become trusted leaders and catalysts for change. By curating collaborative campaigns that align with their core values and those of the subcultures they influence, we foster deeper engagement and brand loyalty, all while respecting the unique interests of these passionate communities.” Dayniel Garcia, head of SWAY by HAVAS Red Philippines, also shared, "We are redefining influencer marketing in the Philippines. The emergence of subcultures signalled the need to analyse and further explore the cultural context. Fortunately, we have proprietary strategic and measurement tools that inspire fresh approaches that deliver results." #influencermarketing #socialmedia #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

19