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Beyond Borders
🌏 𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗰𝗵 𝘁𝗼 𝘁𝗵𝗲 𝗖𝗵𝗶𝗻𝗲𝘀𝗲-𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁! Looking to tap into the vast potential of the Chinese-speaking audience? At Beyond Borders, we specialise in helping brands break into this market through tailored social media strategies. 💡 What we offer: ✅ Social media campaigns tailored to Chinese platforms ✅ Culturally relevant content creation ✅ Market insights to drive engagement and growth Ready to take your business beyond borders? 🚀 DM us or email [email protected] to learn how we can help! #marketexpansion #chinesemarket #socialmediastrategy #globalmarketing #digitalmarketing #socialmediamarketing #wechat #wechatmarketing #xiaohongshu #littleredbook #marketingstrategy
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Peggy Wu
Another nail in the coffin for news outlets: Yahoo Singapore is no more. 💀 This shift has impacted 17 staff members as the outlet moves towards syndicated content. It continues to be a tough road ahead for media companies. This is a stark reminder that we need to sharpen our pitches to reporters as newsrooms shrink. It's crucial to demonstrate the immediate relevance and impact of the news we're pitching - why now? https://lnkd.in/drFWMCkb #MediaIndustry #PublicRelations #MediaRelations #Journalism #NewsMedia #StrategicCommunication #MediaTrends #DigitalMedia #PRStrategy #MediaLandscape
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Bill Tang
Dentsu Decodes the Evolution of Friendships Across Asia Dentsu Youth Research Unit: Wakamon, publishes whitepaper on the changing friendship values of Gen Z across seven Asian markets Singapore, 18 April 2024: Dentsu is pleased to launch its latest whitepaper, ‘Exploring Future Insights’, a comprehensive study on the evolving concept of friendship from the perspective of Gen Z across seven Asian markets – Japan, Taiwan, Indonesia, Thailand, Vietnam, The Philippines and Malaysia. The 150-page report is published by dentsu Youth Research Unit, Wakamon, a planning and creative unit with a focus on building a better understanding of young people with the ultimate goal of promoting a harmonious relationship between the younger generations and society. By next year, Gen Z is expected to represent 25% of APAC’s population, and this growing demographic has significant decision power which has seen brands funnelling millions of advertising dollars to generate brand loyalty. It is a generation that has grown up in the digital world, is more conscious social and environmental justice than any generation before, leans in greatly into technology and its evolution and constantly finding ways to improve their experiences. Through its Tsugikuru method of inquiry (Tsugikuru may be loosely translated as “foresight” or “what comes next” and is a highly collaborative and iterative method of qualitative inquiry), Wakamon regularly generates Gen Z insights which are employed in the service of dentsu’s clients for marketing, business transformation consulting and other services. From the past’s inescapable or ‘eat from the same pot’ friendships to today’s Metaverse and AI friendships, ‘Exploring Future Insights’ report aims to provide valuable insights for planners who are interested in understanding the values and perceptions of this next generation, as well as serve as a resource for businesses seeking to implement people- driven insights to steer business transformation. In this exploration of friendship across seven Asian markets, the report uncovers insightful nuances and variations in how this fundamental human connection is perceived. Here are some of the key highlights: 1. Digital transformation and social interaction • Generation Z, growing up in the era of technology, smartphones and social media, has redefined the landscape of friendship. Unlike a couple of decades ago, where phone calls and letters were the primary modes of communication, today’s kids seamlessly navigate virtual friendships. • The prevalence of screens doesn’t necessarily imply disconnection; rather, it reflects a new form of socializing. for more information check out@dentsu
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Arun Sudhaman
Yesterday I moderated a lively Roundtable in Singapore in conjunction with the Asia-Pacific Association of Communication Directors and Ruder Finn Asia, where we focused specifically on how senior marketers and communicators are gearing up for the AI era, amid widespread caution and concern. Unlike previous discussions I've participated in on this topic, this was a group of executives who are already relatively immersed in the technology. So their insights in terms of experimentation, usage and evaluation were very timely and topical, even if they also raised issues in terms of of public trust, misinformation and ethics. The feature will be out next week. For now, here is the advice each of them offered when it comes to adopting and deploying generative AI across communications and marketing departments: 🧪 "It's important to continue experimenting, but it's also important to maintain that human oversight because I don't think the capabilities of AI are quite there yet" - Ramya Chandrasekaran 🧐 "Stay curious. I think as comms professionals, we need to be on top of what's around us, what we can use to our advantage — drive not be driven" - Pia Tyagi ❤️ "Revisit your values that underpin your organisation and have that be the center of how you pivot on this. Because you might lose people, emotionally. And I think that's a risk" - Lauren Myers-Cavanagh ⚖️ "Be fearless and fearful at the same time. Fearless in terms of experimentation, be open to the potential for transforming the way that we work, live, learn and play. Fearful in being very deliberate in thinking about the dark side and the dangers" - David Ko 🎨 "You can positively use AI to do almost everything (well), but stay creatively flawed to make it even better" - Shruti Gupta 🧰 "Use these tools shamelessly because unless you use them, you'll not know the limits of where their value ends and your value begins. I would also hope for all of us is to bring others along, so that collectively we can benefit" - Sanjay Nair A huge thank you to the participants for a great discussion. Elan Shou Pamela Phua Phoebe SHEN Brian Witte
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LiveRamp
“The post-cookie world is not the end of digital advertising; it's the beginning of a new paradigm of trust and transparency,” says Spark Foundry’s Rachida Murray. In an article for Campaign Asia-Pacific, Rashida stresses that the key to navigate this paradigm shift lies in leveraging first-party data and reimagining the approach to building consumer relationships. Read the full piece here: https://lnkd.in/gKz2MQUr
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Wow Development Quality Assurance
Chinese tech giant Baidu's former PR chief, Qu Jing, in a screenshot from a video posted on social media. Courtesy Qu Jing/Douyin Editor’s Note: Sign up for CNN’s Meanwhile in China newsletter which explores what you need to know about the country’s rise and how it impacts the world. Hong Kong CNN — A Chinese tech executive has ignited outrage in China with her fiery endorsement of toxic workplace culture, which eventually caused her to lose her own job. Qu Jing, the former vice president and head of communications at Baidu, often dubbed China’s equivalent to Google, sparked a public relations crisis for the Chinese search engine after her controversial comments hit a raw nerve with young workers fed up with grueling hours and relentless pressure. In a series of short videos posted last week on Douyin, China’s version of TikTok, Qu spoke about her devotion to her career, strict management style and unflagging demands on her direct reports. In one video, she lashed out at an employee who refused to go on a 50-day business trip during the Covid-19 pandemic, when China imposed stringent travel restrictions and quarantines. “Why should I take my employee’s family into consideration? I’m not her mother-in-law,” Qu said. “I’m 10 years, 20 years older than you. I didn’t feel bitter about it or tired, even though I have two children. Who are you to tell me that your husband can’t stand it?” In another clip, Qu shared her personal sacrifices as a working mother. She was working so hard that she forgot her elder son’s birthday and what grade her younger son was in at school. She said she didn’t regret it because she “chose to become a career woman.” “If you work in public relations, don’t expect weekends off,” she said in a third video. “Keep your phone on 24 hours a day, always ready to respond.” In another video, she also threatened to retaliate against employees who complain about her, saying they wouldn’t get another job in the industry. The American Psychological Association describes “toxic workplace” as an environment filled with infighting, intimidation and other affronts that harm productivity. Following the public outcry, Qu has lost her own job at Baidu (BIDU), a person familiar with the matter told CNN on condition of anonymity. CNN has also seen a screenshot of an internal personnel system that appears to confirm she no longer works at the company. https://lnkd.in/dYRx4Jzi
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dentsu
Dominic Powers, Chief Growth & Innovation Officer for dentsu APAC, emphasizes the need for the ad industry to reconcile growth with climate crisis objectives. He believes that CMOs and marketers must be the generational agents of change who embed purpose across portfolios and at all touchpoints. He advocates for ‘green growth’, where selling consumption means practising circularity and regenerative concepts to improve the well-being of people and planet. Dominic asserts that being an effective ad agency now means partnering with brand clients and communities to drive innovation at various levels, impacting societal betterment and mitigating the planetary crisis. He acknowledges the ad industry’s role in encouraging overconsumption but sees a transforming industry playing its part in moving towards a more sustainable world. Read more here: https://lnkd.in/gAPPVdjr #DentsuAPAC #Growth #Sustainability #Insights Campaign Asia-Pacific
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Jin Ma
📢 Exciting news! I'm thrilled to be a speaker at the upcoming Ahrefs event. Join me as I discuss how to supercharge your digital marketing efforts by combining the power of SEM and SEO. Looking forward to seeing you there and exploring how we can drive impactful results together! 🚀 #SEO #SEM #DigitalMarketing #Ahrefs #MarketingStrategy #MarketingInsights
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HAVAS Market PH
Shermaine L., Head of HAVAS Market Singapore, shares her insights on creating meaningful ecommerce experiences during the 1st HAVAS Ortega Client Summit. As digital touchpoints evolve, customer interactions have become more personalized, heavily influencing purchasing decisions. Consumers rarely buy without conducting research, making personalization increasingly vital. Hence, it is essential for brands to develop strategies that are not only purposeful but also resonate deeply with their audience. #HavasOrtega #HavasMarket #HavasOrtegaClientSummit
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Ian Brookes
The best ads are 3D... and interactive. KFC Hong Kong's latest campaign wanted to push the limits of 3D advertising. The inclusion of a QR code which gave users a voucher for a free burger encouraged them to stop and interact before pushing them toward stores. It was a genius plan that meant more eyes stayed on the campaign and ensured that this campaign did more than catch people's eyes; it got them to act, too. Want to make your 3D ads more interactive? 3Rock Global has got your back. #3D #DOOH #Advertising #InteractiveAds #CreativeAdvertising
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R3
R3 Co-founder and Principal Shufen Goh steps down from presidency at the Association of Advertising & Marketing Singapore (AAMS), and reflects on her 15-year association leadership journey with three key learnings: 💡 Building a collaborative team involves prioritizing the industry’s well-being over individual interests. 💡 Balancing charm and persistence is essential for gaining support and advancing strategies. 💡 Embracing bold ideas and remaining steadfast in your beliefs can drive transformative change. Read the full article here: https://lnkd.in/gn-UgyXm
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Karen Wong
As we near the end of 2024, it's interesting to explore what marketers think will be the next trends in 2025 and how are they bracing for growth and disruption! Thanks to Ellen Yau, Anthony Tsang, Eva Kwok, Tina Chao, Tim Warwick, Cheuk Shum and Gloria Shiu from 7-Eleven HK! #newyear #resolution #trends
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dentsu
Social media can have positive impact for children but Chito Jusi, Client President, Media, dentsu Singapore, believes that a joint stakeholder approach would be required to address issues of children's physical and mental well-being on these platforms. Chito also recognises that as social media is a massive part of most advertisers' channel mixes, alternative media channels to engage with younger consumers will have to be identified if a ban is imposed. Additionally, marketers will also need to understand how they can get their messages to children through engaging with parents and families instead of tailor-fitting content for younger consumers directly. His views on Marketing Interactive: https://lnkd.in/gQESP9WP Speak to us to optimise your social media strategy: [email protected] #dentsusingapore #dentsuSEA
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Datalens
What if a media house had floods of information coming from every channel imaginable, from Google Analytics to TikTok, where it feels impossible for them to keep up? Ever feel like your data is like trying to catch a waterfall with a teacup? 🌧️ Too much coming in, and not enough getting captured? 🤔 So, how do you ensure that your data infrastructure is more than just a sieve, leaking valuable insights? Our client – A leading Thai media house faced this exact challenge, and they needed a robust, automated data solution to capture, process, and transform a deluge of data into actionable insights—without drowning in complexity or costs. That’s where our team at DatalensAI stepped in, helping them optimize their data pipelines, cut down on inefficiencies, and ultimately, enhance their customer experience. Curious about the specifics? Dive into our latest blog where we unpack the technical challenges, the solutions deployed, and the key takeaways that could transform your own data strategy. Read the full case study here! 👉-https://lnkd.in/g5kCSgVf #DatalensAI #EnterpriseAI #DoMoreWithData #Casestudy #Media
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Shabirin Ariffin (ShaB)
#SGBrands #Alliances Exciting developments from SingPost and Stellar Lifestyle as they collaborate to bring POPStop service stations to MRT stations, transforming the landscape of eCommerce logistics in Singapore! 🚉📦 5️⃣ key takeaways here… 1. Enhanced Customer Experience… seamless integration of parcel collection and return services into daily commutes, significantly elevates customer convenience. 2. Support for SMEs… POPStop service stations directly supports small businesses and marketplace sellers by providing easy access points for parcel drop-offs. 3. Sustainability Goals… Reducing the carbon footprint by optimizing first-mile logistics. 4. Innovative Solutions… AI-powered digital assistants at these service stations for streamlined overall efficiency and customer experience. 5. Strategic Partnership… Leveraging the extensive MRT network, makes logistical services more accessible. Believe this will set both companies as forward-thinking movers in the e-commerce/ logistics industry. #ShaBMind #BusinessStrategy #SMEs #CustomerExperience #Innovation #Sustainability #Logistics #eCommerce
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AJ Marketing
Singaporeans are tuning into the Olympics through different channels based on generations - Broadcast TV is popular for older generations in Singapore - While Singaporean Gen Z tuned in through social media updates How can brands benefit from this insights? - Broadcast TV for Older Generations: Target older audiences with traditional TV ads or sponsorships during Olympic broadcasts. - Social Media for Gen Z: Engage Gen Z with interactive, shareable content on platforms like Instagram, TikTok, and Twitter. - Platform-Specific Content: Create longer narratives for TV and quick, visually engaging content for social media. - Influencer Collaborations: Partner with influencers popular among Gen Z to create relatable, Olympic-themed content. - Timing and Frequency: Schedule TV ads during key events and maintain continuous social media updates throughout the Olympics. - Cross-Generational Campaigns: Design campaigns that appeal to both older and younger audiences, fostering family engagement. - Localization: Highlight local athletes and Olympic stories to resonate with all generations in Singapore. Have you strategized your campaigns during the Olympics? Repost with your thoughts if you find this cool! #JustAJ
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James Deaker
Retail Media Networks (RMNs) are rapidly growing in the Digital Advertising space, but they come with their own unique set of challenges, particularly for Yield Management teams. In my latest video, I dive into the key obstacles RMNs face and break down four actionable strategies to optimize yield and unlock greater potential. If you're navigating the complexities of RMNs, this is a must-watch! https://lnkd.in/gxxCQbGe #DigitalAdvertising #RetailMedia #YieldManagement #AdTech #AdvertisingTrends
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