Keith Oh

Very useful animation showing automation of Figma designs based on a PRD. The thread talks about the development process from ChatGPT 3.5 to ChatGPT 4o, with visuals that highlight the results. Imagine what will be possible with ChatGPT 5 this summer. https://lnkd.in/dDqj2Dke

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💥 Dropping this visual essay which is based on my talk at UX+ Conference Manila last year. It's a good way to catch up on the talk - but in written format. It covers a bunch of stories and practical lessons explaining what UX principles are and how to write them. 💪🏽 Do have a look and DM me any feedback or comments I would love to know what you think thanks so much!! #design #ux #writing #uxprinciples

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Is simplicity in design overrated? I came across an article by Morgane Peng that calls out this issue perfectly. She makes a bold point: simplicity can be just as harmful as unnecessary complexity—especially in UX. Which makes a ton of sense to me after reading it, and answers the question I asked myself starting out. Why are these huge corporations not investing in better designs? Turns out they didn't need to since it works for their target audience. While working on a suite of internal web apps for a major player in retail automation, I started with a simple goal: streamline a complex tool. But as the project progressed, I realized something crucial—these apps weren’t for mass usage. It was for their internal teams with specific workflows and established mental models. The job is to make their work easier, not our idea of what 'easier' should be. It's sort of a cliche to say 'Design for your users', but it makes a lot of sense looking at it this way. The sweet spot is what Peng calls the “efficient frontier”—not too basic, not too complex, but exactly what the user needs to get the job done.

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🫡 Oh, this is admirable and should leaders follow. I only knew a few executives and leaders who did this while we were doing design, and I appreciated their participation in the process. For the design team, it means a lot to us as it shows humility, commitment, and a greater understanding of what we are doing and what we are trying to achieve. What this CEO did is the best example of Immersion. Immersion is a research method designers use — instead of recruiting a sample of users to be your research participants, you yourself act as the user, immersing yourself in the experience you’re creating. The best seat is when you are on the user seat. I encourage leaders to do the same. It’s not about lowering yourself and surrendering your pride to others but rather about fostering greater empathy and setting a good example for the rest of the organization. This will reinforce and build a strong connection between you as a leader and all of the stakeholders that are impacted or influenced by your products and aid you in crafting the plans and programs of the company you are leading. Leaders lead by example. Leaders inspire others. Leaders care. . . . #ux #userexperience #uxui #uiux #experiencedesign #design #empathy #leaders #leadership #leader #leadershipstyle

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What happens when we put Generative AI into the hands of elderly individuals who have no design background? We explored this intriguing possibility with five senior citizens for Singapore Design Week. If you're in Singapore, come see this exhibition at the National Design Centre before it wraps up. At times, this endeavour felt nearly impossible, yet this unusual experiment has blossomed into one of my favourite projects. Today, I'm excited to share part one of five with you, which features the remarkable collaboration between Winnie Lim and her 82-year-old aunt, Mdm Yee Hoat Sang. If you haven’t used it this way, AI proves to be exceptionally effective for co-design; it not only stimulates recall but also encourages the sharing of insightful life stories better than many traditional participatory methods. What excites me most about Generative AI is how it allows us to tap into the imaginations and concerns of individuals who might otherwise remain silent or distant from the innovation process. Amidst so many different tools, we’re also increasingly discovering that Hypersketch excels in enabling everyday individuals to intuitively engage with AI for meaningful creative exploration—making it possible to collaborate with both the elderly and schoolchildren alike. Enjoy part one, and please let me know what you think about this! #industrialdesign #generativeai #industrialdesigner #designeducation #nationaluniversityofsingapore #stuckdesign #hypersketch #lumalabs #stuckdesign #nusdid #nuscde #designsingapore #ipadapps #SDWSG24 #SingaporeDesignWeek #PeopleOfDesign #DesignSingaporeCouncil

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Not all emails find me well, but today one such email did bring me joy 🎉 My application with MOE as a trainer specializing in Design Thinking has been renewed! This means my team and I can now bring our passion for human-centered problem-solving directly to schools across Singapore. But more than just an announcement, I'd like to highlight that unfortunately, Design Thinking does get a bad reputation when it is not being facilitated well or practiced with the correct mindset. But here's why design thinking should not be deemed as just a trendy buzzword. 1. Empathy is the core of solutions Whether it’s designing products, services, or even navigating personal relationships, empathy allows us to see the world from different perspectives. It teaches students to ask the right questions, listen deeply, and appreciate diverse viewpoints. In my workshops, we emphasize empathy as way to help students build a strong foundation in understanding people, not just problems. And, there IS an art and science to developing empathy; it’s NOT asking people "what do you want?" 2. Adaptive problem-solving Future leaders must tackle all kinds of complex problems. Design Thinking teaches students to approach problems without a rigid formula. It's NOT a linear checkbox to tick either. It encourages us as humans to explore different solutions, experiment, and embrace failure as part of the process. This is a skill that’s relevant regardless of the careers they pursue. 3. Comfort with ambiguity Change is constant, especially in a VUCA world. Design Thinking teaches students to be comfortable with ambiguity, iterate, and see setbacks as steps toward new opportunities. Our workshops always aim to include scenarios that bring real-world complexities to enhance their learning. 4. Collaboration & communication It’s no longer enough to be the smartest person in the room; you need to be able to work effectively with others. In our workshops, students will learn how to collaborate, share ideas, and build with their peers. This creates not only teamwork skills but also confidence in presenting their thoughts effectively. 5. Employability & relevance Design Thinking isn’t just creativity; it’s about staying relevant. The ability to solve complex problems and empathize will make students the adaptable leaders of tomorrow—skills that can’t be easily automated or replaced by technology. 💡 My hope is to bring this mindset to equip students not just to learn, but to think, to question, and to create a strong sense of agency for themselves. If you're an educator or know someone who is, let's connect. I’d love to explore how we can bring more Design Thinking into schools and help shape a future where students don’t just survive but thrive. #designthinking #education #CriticalThinking #InnovationInEducation #lifeSkills #MOE #FutureOfWork #VUCAworld

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Our next UX Happy Hour Event in collaboration with Product Tank Bangkok will be on Jan 16 at 5PM: "Transformed: Moving to the Product Operating Model - with Marty Cagan" Details at https://lu.ma/jff2w4m8 Exciting news for all you product enthusiasts out there! Marty Cagan, the legend behind Inspired, Empowered, and now his latest book Transformed: Moving to the Product Operating Model, is coming to Bangkok! This is your chance to hear directly from one of the world’s top voices in product management. The event is happening on January 16, 2025, at the K+ Building. Doors open at 5:00 PM, so come early, grab a good seat, and get ready for an evening packed with inspiration, practical insights, and some serious networking vibes. Marty will be diving deep into how to move to the product operating model—a must-know for anyone serious about building extraordinary products. After the talk, there’s a Q&A session where you can pick his brain, followed by a book signing. So, if you have copies of Marty’s books (or need an excuse to buy them—hello, Kinokuniya Thailand), bring them along! Then, stick around for networking with fellow product folks over pizza and drinks. What better way to end the night? This event is completely free, but you’ll need to register in advance via Meetup at https://lnkd.in/eMQf2Rce. Don’t forget your photo ID for check-in at the venue and the Meetup app to make entry super smooth. This is all brought to you by ProductTank Bangkok, UX Happy Hour, KBTG, and PM Corner. It’s going to be a fantastic night, so mark your calendar, spread the word, and I’ll see you there! #ProductManagement #MartyCagan #BangkokEvents #ProductTankBangkok #UXHappyHour

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This is a great post for designers moving into management/leadership roles. The nature of your job changes dramatically and it's important to figure out the most effective ways to help your team and the company. As noted in the article, it's very easy to have your time consumed by managerial tasks (operational work). Being deliberate about how you want to spend your time, focusing on the change you want to bring about and working consistently towards that end are critical skills to learn. #UX #Design #DesignLeadership https://lnkd.in/e_g4TRJx

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Here's my last run before taking a break, with our friends from Singapore Product Design! For those who missed our June talk, we're running it again, but this time for the design community 🥳🎉. I'll be speaking alongside my colleagues Wai Shun Yeong and Darryl Snow. We had an overwhelming amount of questions during our last run, so bring your teams and questions and join us on 29 August 😎. 💬 A little preview about Meaningful Changes: Team Health Assessment... High-performing software teams are groups of high-performing individuals who are set in the right environment for them to be successful. In this talk, we will introduce the Team Health Assessment - a tool that software teams can utilise to track, enhance, and foster a more collaborative work environment and team dynamics. RSVP in the link below ⤵️

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Leveraging AI thinking will help you build better AI assistants. Here is my latest article on Medium titling "Design Thinking to AI Thinking" which got republished in UX magazine. https://lnkd.in/gCrB7Ajt #ai #artificialintelligence #aithinking #design #ux #medium #article

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From a personal perspective, I've observed a troubling lack of respect for designers within Indian companies. Many organisations undervalue designers, not fully appreciating how impactful good design can be on user experience and overall growth. This lack of recognition can be disheartening, especially when design is crucial in creating effective, engaging products. I believe it's time for a shift in perception. If you've faced similar challenges or have insights to share, I encourage you to comment and join the conversation.

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So, I've been posting on twitter and threads (https://lnkd.in/gQy4bC2d) these daily bug logs. I'm at 200 now. At 100 I did an analysis with gpt about these and shared that on linkedIn as well. So here is the next 100s analysis. So, just like at 100, I gave GPT the next 100 bugs and asked it to analyse changes and evolution. Here is what it came up with Evolutions: -Shift from result focus to process focus -Increased depth of reflection -Increased acceptance and resilience Themes & insights: -a greater attunement to emotional states and triggers and their impact -understanding the balance between social interactions and need for solitude -stronger focus on being present and mindful (surprised by this coz I dont have a meditation practice rn) Areas to improve: -long term focus, because the bugs are still very disjointed from each other -more structure around health and wellness -trying to understand more about broader culture and global perspectives

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Patterns for implementing human-centric design thinking and UX to GenAI #GenAI #UX #AI

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Our new article on #designthinking. We embarked on a project with Care Corner Singapore Ltd to move design thinking from a "half-a-day" thing to an "all-the-time" thing. Did we achieve the desired outcome? 👇 🤩 “Care Corner didn’t just get an app — it now has a group of design thinking-minded social workers who think of ways to improve and innovate their work, every day.” https://lnkd.in/gzVKqR-K

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"your name is invalid" Talk to me about names and error structure Looking for resources (talks, articles, etc), about how to handle name errors in product. This looks like someone maybe being sneaky about their name for nefarious reasons, but it can also mean delicate situations where people don't want to use their "legal" name. Questions include: how do you solicit someone for their "real" name? How do you throw an error without judgement? What mistakes have you made? Who does this well and who fails miserably?

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❓ Some of the most common questions I get asked are "What do you think about my portfolio?", and "How can I help my application stand out?" So last night, I bought a domain and published the webpage I created when I applied to Jane App. Nothing fancy, but you can check it out at https://lnkd.in/g2aKQA-Y (Shoutout to Webflow again for making this all super trivial) This is how I've personally approached this design problem before. But it's also not the only solution! I wanted to share this in hopes that it will spur a new set of ideas for you! 😊 Full transparency: I didn't come up with this idea either. I was actually inspired by a previous manager of mine, 👋 ohai Philipp!

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Combining Western and Chinese UX principles can elevate user experience significantly. I just read Zippora Lau's "Bridging the Cultural UX Divide: Why China's Approach Matters" and it has been insightful. Here's what stood out for me: 1. A blend of both UX cultures will create an intuitive interface with a rich set of features, ensuring ease of use and comprehensive functionality. Western UX prioritizes minimalism while Chinese UX integrates a wide range of features and services into a single app. 2. Combining clear, easy-to-follow navigation (Western UX) with multifunctional options (Chinese UX) can improve usability without sacrificing functionality. 3. Western UX strategies typically prioritize user satisfaction and long-term engagement, while Chinese strategies incorporate in-app purchases and gamification. A combination of both can result in a balanced engagement and sustainable revenue streams. Integrating these strategies enables us to create apps that are not only easy to use but also packed with features and culturally relevant. As a designer, I am dedicated to applying these strategies in my product design approach to ensure exceptional user experiences are created.

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Listening to the panel of speakers at Future of Singapore Design last night helped affirmed my values as a design leader. One of the panelists shared that despite the rapid development of the AI tools designers have access to, what design leaders care about are: 1️⃣ Efficiency and productivity 2️⃣ Collaboration with different stakeholders 3️⃣ Growth of designers As a co-founder of a UX design studio, these goals resonated deeply. So, how do we achieve these goals ~ 1️⃣ Efficiency and productivity Efficiency allows us to constantly deliver high-quality work for our clients without compromising on creativity or creating waste. ⭐ How to achieve it: Prioritize establishing strong communication between team members and with clients. For eg, consider implementing regular stand-ups and phase-based retrospective to minimize closer communication gaps, build deeper alignment of goals between stakeholders, or to collectively work on eradicating roadblocks, ensuring workflow is smooth. 2️⃣ Collaboration with stakeholders Strong collaboration helps in preemptively addressing potential issues and fosters refinement of solutions based on diverse perspectives, leading to more robust and user-centric outcomes. ⭐ How to achieve it: Use collaborative frameworks to promote meaningful discussions, while maintaining clear documentation to foster collective decision-making and alignment. Tapping on tools like empathy maps and user journey maps with stakeholders ensure designs are user-centric and still meet client needs. 3️⃣ Growth of designers Investing in our designers’ growth is crucial. When we expand our thinking and experiences, our increased expertise and confidence translate into higher-quality work and more creative solutions for our clients. A continuously learning team can adapt to new trends and technologies, bringing fresh and innovative solutions to the table. ⭐ How to achieve it: intentionally integrate opportunities for professional development—fund their learning through workshops and courses, or conduct in-house knowledge sharing sessions, as well as provide access to the latest design tools or AI tools. Encouraging a culture of learning through experimentation helps designers grow. These principles focus on the people, and not so much the tools. As we keep these three trends in mind, we will be able to continue to deliver exceptional work, driven by our commitment to empathetic innovation and human-centered design. 👉 The event was organised by adplist.org, DesignSingapore Council and Singapore Global Network. The esteemed speakers: ​ 🔶 Honey Mittal, Cofounder & CEO, Locofy ​​ 🔶 K Minglani, Cofounder & CEO, LottieFiles ​​ 🔶 Meghna Kumar, Senior Manager, Account Management, Figma ​​ 🔶 Melisa Chan, Deputy Director, User Insights & Service Design, Singapore Global Network ​ 🔶 Moderated by ADPList Ambassador, Dishi Gautam #DesignThinking #HumanCenteredDesign #UXUI #Collaboration #DesignLeaders

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