Jaclyn Lee

What if a media house had floods of information coming from every channel imaginable, from Google Analytics to TikTok, where it feels impossible for them to keep up?​ Ever feel like your data is like trying to catch a waterfall with a teacup? 🌧️ Too much coming in, and not enough getting captured? 🤔​ ​ So, how do you ensure that your data infrastructure is more than just a sieve, leaking valuable insights?​ Our client – A leading Thai media house faced this exact challenge, and they needed a robust, automated data solution to capture, process, and transform a deluge of data into actionable insights—without drowning in complexity or costs. ​ ​ That’s where our team at DatalensAI stepped in, helping them optimize their data pipelines, cut down on inefficiencies, and ultimately, enhance their customer experience.​ Curious about the specifics? Dive into our latest blog where we unpack the technical challenges, the solutions deployed, and the key takeaways that could transform your own data strategy. ​ ​ Read the full case study here! 👉-https://lnkd.in/g5kCSgVf #DatalensAI #EnterpriseAI #DoMoreWithData #Casestudy #Media​

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The launch of the 'Thanks for Zero' campaign made in collaboration with VaynerMedia Australia accompanies the return of Sub Zero alcoholic cola 30 years after Carlton & United Breweries, now under Asahi Beverages, first released the drink. “Sub Zero is inspired by Gen Z –– those looking for an easy-drinking zero sugar RTD with a refreshingly unpolished attitude," Ben Haysman, marketing manager at Sub Zero, said. "Gen Z’s exasperation with the way things are hasn’t dimmed their sense of humour or thirst for life... so we gave them a chance to tell it how it is and say ‘Thanks for Zero’ to previous generations,” Nicholas Donovan, associate creative director at VaynerMedia Australia, said. #marketing #alcoholicbeverage #australia ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

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Retail Media Networks (RMNs) are rapidly growing in the Digital Advertising space, but they come with their own unique set of challenges, particularly for Yield Management teams. In my latest video, I dive into the key obstacles RMNs face and break down four actionable strategies to optimize yield and unlock greater potential. If you're navigating the complexities of RMNs, this is a must-watch! https://lnkd.in/gxxCQbGe #DigitalAdvertising #RetailMedia #YieldManagement #AdTech #AdvertisingTrends

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Is your brand harnessing the power of community? 🌟 As a growing “friendship recession” affects Chinese youth, innovative spaces like ‘Guzi’ stores — which focus on animation, comics, and gaming — are emerging as vital hubs for connection and belonging. These stores attract Gen Z and Alpha consumers who crave shared experiences over mere transactions. For brands and businesses, this behaviour signals an opportunity: engage with your audience on a deeper level. Transform your retail spaces into interactive experiences that foster community. Want to learn how the rise of ‘Guzi’ stores is reshaping retail in China? Read the full article to explore the impact of community-focused shopping and how your brand can enhance your retail experience 📈✨ https://lnkd.in/e8dTN22Y #RetailTrends #CommunityBuilding #GenZ #BrandStrategy #ConsumerEngagement #FandomCulture #RetailInnovation #ChinaRetail #GuziStores

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What Will Shape Your Focus for 2025? Speaking at INNOCOS Singapore alongside Agata Andryszczak 🚀 🚀 was an incredible opportunity to spotlight the strategies that truly fuel growth and retention. As we turn our focus to 2025, these key insights will be critical for brands aiming to thrive: → Build Dashboards That Drive Growth: Track the metrics that matter most. Focus on insights that guide smarter decisions from day one. → Say No to Cookie-Cutter Emails: Fewer than 1 in 5 brands use live, personalised emails—and they're the ones winning. → Dynamic, Tailored Content Is Everything: Put loyalty, repeat purchases, and CLV at the heart of your email strategy. Healthy metrics start here. → Balance Your Funnel for Sustainable Growth: Align acquisition with retention. Loyalty and customer lifetime value are the cornerstones of lasting success. → Plug the Leaky Bucket Before Scaling: Fix retention gaps before pouring resources into acquisition. A strong foundation fuels scalable growth—and looks great on your dashboard. The bottom line? Retention isn’t just a strategy—it’s the foundation of sustainable growth. As 2025 approaches, the brands that prioritise loyalty, tailored communication, and actionable metrics will be the ones standing out. Neglect retention, and success will be short term. 📉 Ready to roadmap your growth strategy for 2025? 🚀 Book your ecommerce assessment today.

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There are two fundamental constraints to Retail Media Networks (RMNs): Audience Size: RMNs and retargeting are closely related because they both depend on a finite audience—namely, the visitors to a retailer's website. This naturally limits the growth potential for both strategies. Just like retargeting, where effectiveness is capped by the number of users already engaging with a brand, RMNs are constrained by the traffic to the retailer’s ecosystem. If fewer people visit the site, the available audience for RMN ads shrinks, which in turn can reduce revenue, assuming a constant return on ad spend (ROAS). While expanding to offline shoppers or using lookalike audiences can increase reach, performance may not be as strong. Performance (Incrementality): The second key issue is incrementality—or rather, the lack of it. Serving an ad through an RMN doesn’t necessarily result in a new, incremental sale. Many of these ads reach shoppers who likely would have purchased the product anyway. This mirrors the problem with retargeting: when ads primarily reach people who are already inclined to buy, the impact of the ad spend diminishes. Advertisers are becoming more aware that increasing their RMN budget doesn’t always translate into a corresponding rise in sales. In the early days of RMNs, or even before they were called RMNs I had the honor of working with HookLogic, Inc. (Acquired by Criteo in 2016) advertisers were eager to spend more because ROAS was so high. But when budgets weren’t fully spent, the solution became offsite retargeting. Any change from an measurement standpoint on the advertiser side can cause a step up or down in spend. My general go to with any marketing technique is watch the 90s PSA video about cocaine and make sure you aren't in this doom loop. https://lnkd.in/e-mDQiVs #RetailMedia #DigitalAdvertising #MarketingStrategy

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Open letter to the Thailand Advertising industry: Dear industry colleagues, As I reflect on the landscape of our industry over my past two years here in Thailand, I'm reminded of the wise adage: "Insanity is doing the same thing over and over again and expecting a different result." In our pursuit of effectiveness, it's easy to fall into the trap of repetition, relying on familiar tactics and messages to convey the appeal of our brands. Yet, as I've observed, when it comes to use of influencers and celebrities in our industry, it's become apparent that we often find ourselves in a cycle of sameness, where creativity takes a backseat to convention. Let’s call it what it is, it’s boring. I humbly recognise that we’re better than that. Thailand has long been celebrated as a bastion of creativity in the advertising world. Pre-Covid, the level of advertising was recognised globally and Thailand consistently featured heavily on the international scene, showcasing the innovative spirit that defines our industry. While circumstances may have shifted, our potential remains powerful. Perhaps the power has shifted even more to client side unbalancing an already unbalanced relationship dynamic. Whatever it may be, we need to get our mojo back. This is KFC's attempt at doing things differently. We could have opted for the familiar path of showcasing a celebrity endorsing our new KFC App with practiced perfection about all the features and benefits. Instead, we chose a different route — one that seeks to engage and resonate on a deeper level. We wanted to showcase Bam Bam not only as the perfect brand partner to the Colonel, but as a real human being, as someone who is more than the perfect image you see in many celebrity campaigns. Someone who has immense skill and talent but also has a human side who of course, loves the iconic KFC Taste - he is a big Wingz Zabb fan 😍 It’s not perfect. Our advertising will never be perfect. In fact, that’s the point. We don’t want to create perfect advertising. We want to tell interesting stories that captivate the heart. I encourage you to do the same. Why? In nurturing a culture of creativity, we elevate not only our own work but the entire industry. Because better advertising means better competition. Better competition means a higher level of creativity in our industry. Higher level of creativity leads to a higher level of innovation and ultimately, fosters the growth of the creative industry we all love. With respect, Suhayl #BamBam #KFCApp #Renegade 

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“The post-cookie world is not the end of digital advertising; it's the beginning of a new paradigm of trust and transparency,” says Spark Foundry’s Rachida Murray. In an article for Campaign Asia-Pacific, Rashida stresses that the key to navigate this paradigm shift lies in leveraging first-party data and reimagining the approach to building consumer relationships. Read the full piece here: https://lnkd.in/gKz2MQUr

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Wise and pragmatic strategy: "Chinese consumer brands look to crack the global market with Singapore as a testbed". "Chinese consumer brands are using Singapore as a strategic launchpad for global expansion, leveraging its blend of Asian and Western cultures. Companies like Pop Mart and Chagee are focusing on Singapore for market testing and as their regional base, aiming to penetrate Southeast Asia. Despite cultural and strategic challenges, Chinese brands are embracing their unique identities and adapting to different markets with tailored strategies, says Forrester analyst Xiaofeng Wang." "In August alone, Chinese tea brand Chagee opened three stores in Singapore. Pop Mart, a Beijing-based retailer of collectible toys, wrapped up its second annual toy show on the island late last month with over 50 artists. While Chinese companies have long toyed with global ambitions, their latest strategy involves a concerted effort to reach Southeast Asia via Singapore. “Singapore is a place we call it like where east meets west, right? So for Chinese companies, if they want to go overseas, I think Singapore is a nice middle ground,” said Xiaofeng Wang, principal analyst at global market research company Forrester. Pop Mart’s executives are considering establishing an international headquarters in Singapore, Jeremy Lee, Go-to-Market Director of Southeast Asia at Pop Mart International, told CNBC on the sidelines of the Pop Toy show in late August. “If there is anything they [Pop Mart’s executives] want to launch in Southeast Asia, anything they want to start looking at or whether it works, [Singapore] is a good testbed to start ... to quickly look at whether the idea works or not, and then kind of fine tune from there,” said Lee." Smart thinking, if it works here it'll work in most places becaue of our dynamic nature, sophisticated consumer base and affluent one too, if not then you have saved money by having a small test. What do you think? If you are an entrepreneur and would like to find clients overseas our Ultimate LinkedIn Marketing and Personal Branding Service can do this for you, our premium and highly recommended service details are here on this LinkedIn SmartLink: https://lnkd.in/dqWRi6EZ https://lnkd.in/d8KrpvBx

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🌟 Insight Alert! 🌟 The latest KPMG report reveals how Gen Z in the Asia-Pacific region is transforming shopping habits. Unlike previous generations, they’re swayed by social media trends and influencer recommendations rather than traditional shopping methods. TikTok is their go-to for discovering the latest styles and products, making social commerce a key player in their buying decisions. As this vibrant generation enters the workforce and expands its consumer power, brands need to tune into their unique preferences: 💡 Maximize your social media presence: Engage on platforms like TikTok and Instagram. 💡 Leverage user-generated content (UGC): Collaborate with influencers to build trust. 💡 Enhance online and in-store discovery: Offer personalized experiences and remember the value of in-person shopping for certain products. Subscribe to receive e-commerce insights every two weeks: https://lnkd.in/ggSiU48X #dippDigest #GenZ #SocialCommerce #MarketingTrends #Ecommerce #UserGeneratedContent #DigitalMarketing

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💬 “你有冇收到份報價單？ Have you received the quotation?” Breaking news from the advertising world! A superstar’s advertising quotation—worth over HKD 2 million—has just leaked from an unexpected source: a Chiikawa merchandise group. This surprising twist has sparked industry-wide speculation about trust, transparency, and crisis management in advertising and PR. 🔗 Dive into the details in my latest column: 當紅明星百萬報價單從Chiikawa群組流出：誰受損，誰埋單？ https://bit.ly/413aiFF What’s happening? • Which company invested over HKD 2 million for this collaboration? • Which celebrity commanded this attention-grabbing fee? • Which agent might be facing a crisis over this leak? Key Insights from the Article: • 🕵️ How did this sensitive information leak, and who’s responsible? • 💸 Is HKD 2 million a fair investment? Exploring the ROI for brands. • ⚠️ Why this incident exposes a trust crisis for the entire industry. Join the Conversation: 👇 In a hyper-connected, fast-moving world, are leaks like this the new norm? How should brands, agents, and celebrities protect sensitive information? This incident isn’t just gossip—it’s a wake-up call for the industry. Balancing transparency and confidentiality is becoming more critical than ever. Let’s discuss how we can prevent trust from collapsing in the face of such challenges. #ESG #PRDisaster #TrustBuilding #Chiikawa #CelebrityMarketing #InformationManagement #AdvertisingROI

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The best ads are 3D... and interactive. KFC Hong Kong's latest campaign wanted to push the limits of 3D advertising. The inclusion of a QR code which gave users a voucher for a free burger encouraged them to stop and interact before pushing them toward stores. It was a genius plan that meant more eyes stayed on the campaign and ensured that this campaign did more than catch people's eyes; it got them to act, too. Want to make your 3D ads more interactive? 3Rock Global has got your back. #3D #DOOH #Advertising #InteractiveAds #CreativeAdvertising

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#SGBrands #Alliances Exciting developments from SingPost and Stellar Lifestyle as they collaborate to bring POPStop service stations to MRT stations, transforming the landscape of eCommerce logistics in Singapore! 🚉📦 5️⃣ key takeaways here… 1. Enhanced Customer Experience… seamless integration of parcel collection and return services into daily commutes, significantly elevates customer convenience. 2. Support for SMEs… POPStop service stations directly supports small businesses and marketplace sellers by providing easy access points for parcel drop-offs. 3. Sustainability Goals… Reducing the carbon footprint by optimizing first-mile logistics. 4. Innovative Solutions… AI-powered digital assistants at these service stations for streamlined overall efficiency and customer experience. 5. Strategic Partnership… Leveraging the extensive MRT network, makes logistical services more accessible. Believe this will set both companies as forward-thinking movers in the e-commerce/ logistics industry. #ShaBMind #BusinessStrategy #SMEs #CustomerExperience #Innovation #Sustainability #Logistics #eCommerce

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My interest in systemic thinking has been a constant since I started my career in design. The development of NuIS 3.0 exemplifies how adopting a systematic approach can significantly enhance efficiency. While NuIS 2.0, the previous version of our illustration system, took 18 months to produce and implement, NuIS 3.0, built on the same foundational structure, was completed in just 6 months From inception to implementation. This rapid development allowed the company to adapt swiftly while preserving valuable insights and meticulous attention to detail. The library now boasts over 150 illustrations, supporting in-app messages and maintaining consistent styles across all brand touchpoints. Moreover, it is remarkable how we are fostering a strong connection between product and communication. This synergy allows the brand to evolve in harmony with product advancements, creating a robust and cohesive Nu Design and Brand System. This approach bridges the gaps between various design practices, ensuring a seamless and unified brand experience. Hope you like it. 💜

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Dominic Powers, Chief Growth & Innovation Officer for dentsu APAC, emphasizes the need for the ad industry to reconcile growth with climate crisis objectives. He believes that CMOs and marketers must be the generational agents of change who embed purpose across portfolios and at all touchpoints. He advocates for ‘green growth’, where selling consumption means practising circularity and regenerative concepts to improve the well-being of people and planet.    Dominic asserts that being an effective ad agency now means partnering with brand clients and communities to drive innovation at various levels, impacting societal betterment and mitigating the planetary crisis. He acknowledges the ad industry’s role in encouraging overconsumption but sees a transforming industry playing its part in moving towards a more sustainable world.   Read more here: https://lnkd.in/gAPPVdjr   #DentsuAPAC #Growth #Sustainability #Insights Campaign Asia-Pacific

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I don’t network well. Was ruminating silently at a dinner setting. Noticing I was a little flustered, Peter Koh walked over and we exchanged briefly. We arranged for a session at Oceanus Group Ltd. He was right off a session with the top folks from Temasek. Was generous of him to spare the time. He is prolific. I've read up on how he got out of retirement and brought Oceanus out of SGX's watchlist. These are news one could easily google. Not what I'm going to share here. Me, "What is success?" Him, "Being happy. Purpose." Peter ran a brand agency for 20 over years before he sold it off and spent time catching up with old friends all over the world. Him, “Too many times we say that we would catch up, but we never did. So I made it happen.” This was his past life before coming out of retirement. I too, run a brand agency. I was curious. Me, "What made you sell the agency and retired early?" He was on a flight. This was years ago before the era of smartphones. There was a turbulence and he was awaken by a flight attendant. She handed him a piece of paper and a pen. "What for?" Peter asked. He realised that the crew were handing out the same to everyone down the aisle. "What did you write?" asked an American beside him. Peter was gathering his composure as he showed him a blank paper, like his mind then. Him, "Yourself?" The American penned his apologies to his Wife for quarreling over a packet of sugar, and regretted breaking his promise to his Son. Was to take him out over the weekends. But he had to travel to seal a significant multi-million dollar contract. Yet at the critical moment, what seemed significant became insignificant. The seemingly insignificant moments became the ones that matter. This was Peter's story to me. On his epiphany. And his way of sharing with me on finding the right balance. I do find it conflicting in trying to balance between being a passionate creative, astute entrepreneur and a dedicated family man. From one creative to another, he emphasised that we've to be in the moment to capture details, and not to dwell over what's not within control. Compartmentalise. That defines his leadership style. He goes into office happy 6 days a week. Sundays are rest days. He quoted Master Wugui from Kung Fu Panda, “Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present." He didn’t brush off an animation. He quotes what resonates with him. “Get these conflicts out of the way, hope you’re happier the next time I see you. You don't have to tell me, I'll know," encouraged Peter. As he graciously ushered me out of the office. I’ve had these conversations for a while now. This was profound. I left with quite a bit to think about. Now, what would you write if you're given a pen and paper when your life is about to flash past you in 20 seconds? _ ____ __ _____ ____ ____ ____ __ ______ This is mine. Fill in your blanks. #Entrepreneurships #CEOinsights

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My top 5 best brand refreshes of 2024 While I would put Jaguar right at the top with its sheer work of art the rest 4 are very close contestants 1. Jaguar - Controversial modern rebrand undoubtedly saw some mind boggling looks https://lnkd.in/d7wxKXNE 2. Tiger Beer - The AI generated campaign with tiger stripes lighting up portrays bold and striking identity https://lnkd.in/dsvXc9jT 3. Air Asia MOVE - The super App's vibrant look connoting it's digital transformation https://lnkd.in/dXMMDveu 4. Mozilla - The refresh depicts it's supremacy in digital rights and innovation aside to its firefox browser credentials https://lnkd.in/dEsPZJS8 5. Sime - The rebrand focused on highlighting it's focus on automotive and industrial equipment sector https://lnkd.in/ddMXiy5W #BrandRefresh #rebrand #best2024

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Lee Sang Yi is set to mesmerise audiences in Spice Up Our Love, the highly anticipated spin-off of No Gain No Love. As Kang Ha Joon, the ideal male protagonist in a romance novel, he embodies a cold exterior while showing deep loyalty and warmth towards Seo Yeon Seo, the writer who unexpectedly finds herself transported into her own story as the female lead, played by Han Ji Hyun. This drama will explore the complexities of love and relationships, with Sang Yi expected to infuse his character with depth and charm. Stay tuned for more updates on this new drama! #WaktunyaIyagi #SpiceUpOurLove #NoGainNoLove #HanJiHyun #Webnovel

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