Faherah Begam

Has TikTok become your source of news? Or perhaps, you doomscroll and learn random tidbits of information? You may even use it to explore new hobbies… For plenty of folks, especially Millennials and Gen Z, TikTok is where they go to find out the latest trending topics, stories or news from around the world. It's also where they go to learn new skills, hop on the latest trends, and even for life and job advice - such as having constructive conversations. Which is why our latest newsletter covers all the bases, from what to actually do for a constructive conversation, through to how TikTok is influencing everything from most common trends, right through to politics. Plus, what that means for comms. Read all about it here: 👉 https://buff.ly/3Ycc9qz And, sign up here to stay up to date this year on everything comms: https://buff.ly/3S8WyES to keep up to date on the regular. [Image description: A purple blue background with a floral HMC border at the top. There is a graphic of a phone with a red background, the HMC logo and like icons on it. Above it in a text box is "Is TikTok where you get your news?" in blue.] #HeyMel #Communications #TikTok #Constructive

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📢 What are the Long-Term Gains of PR Investment? 📢 Hello everyone! Navigating the waters of Public Relations (PR) can feel like sailing into the unknown for many non-profit and for-profit organizations. Let's demystify it! PR is the strategic craftsmanship of your story and the proactive sharing of that narrative to shape public perception and build enduring relationships. Imagine your organization as a great book. PR is the bookmark that keeps your page in the public's mind, ensuring your story is read and remembered. For non-profits, it's about engraving your cause on the hearts of the community, securing not just immediate support but also future advocacy and funding. For businesses, it's an investment in reputation capital that accrues interest, translating into customer loyalty and brand equity over time. The beauty of PR? It's a conversation that grows richer with time. Investing in PR is investing in a legacy of trust and credibility. But how do you start this investment? That's where we come in! 🔗 Follow us for practical insights and tap into our 'PR Illuminator Resources Hub'. Let's navigate this journey together, creating a flourishing community where every PR enthusiast can thrive. https://buff.ly/4dQN1dJ Join the conversation, and let's harness the power of PR to build a legacy that lasts. #PublicRelations #InvestInPR #BrandLegacy #NonProfitImpact #BusinessSuccess #JoinOurCommunity #PRilluminator

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What's the answer? Take a moment to think about it and drop it below. Still unsure? Tag a friend or share this post to solve it together. P.S: Remember to add a hashtag (#) in front of your answer. Ready, set, solve! #socialmediaagency #digitalmarketingagency #digitaladvertisingagency #marketingagency #advertisingagency #mediaagency #nigerian #nigerians

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TikTok Shop Basics: A Guide for Craft Businesses Want to turn your craft business into a TikTok sensation? TikTok Shop offers a unique opportunity to reach millions of potential customers and showcase your handmade treasures. Here's a basic guide to get you started: 1. Understand Your Audience Who are they? Identify your target audience's interests, demographics, and behaviors. What do they want? Understand their needs and preferences when it comes to handmade products. Where are they on TikTok? Search for relevant hashtags and communities to find your ideal customers. 2. Create Engaging Content Show, don't tell. Use videos to demonstrate your craft process, product features, and benefits. Tell a story. Share your personal journey as a crafter and connect with your audience on an emotional level. Use trending sounds and effects. Incorporate popular TikTok audio and visual elements to increase visibility. 3. Optimize Your Products for TikTok Shop High-quality images and videos. Use clear and well-lit photos and videos to showcase your products. Detailed descriptions. Provide accurate and informative product descriptions, including materials, dimensions, and care instructions. Competitive pricing. Research your competitors' prices and set your own competitively. 4. Leverage TikTok Shop Features Live streaming. Connect with your audience in real-time, answer questions, and offer exclusive deals. Duets and stitches. Encourage user-generated content by collaborating with other creators. TikTok Shop Ads. Promote your products to a wider audience through targeted advertising. 5. Build a Community Engage with your followers. Respond to comments, messages, and reviews promptly. Collaborate with other creators. Partner with complementary businesses to reach a new audience. Host giveaways and contests. Encourage user participation and loyalty. 6. Analyze and Optimize Track your performance. Monitor key metrics like views, likes, shares, and sales. Identify what works. Analyze your data to understand what content resonates with your audience. Make adjustments. Continuously refine your strategy based on your insights. Remember, consistency is key. Keep creating engaging content and building your community to achieve long-term success on TikTok Shop. Hashtags: #TikTokShop #CraftBusiness #Handmade #SmallBusiness #Retail #Marketing #SocialMedia #TikTokTips #BusinessStrategy #USA

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As a PR agency working with SMEs and start-ups, our clients often come to us with these burning questions: ❓What is PR? ❓Why is PR needed? ❓How do I know if I need PR services? ❓What tactics can I use in PR? ❓How do I measure success? Here's the truth: all these questions are perfectly valid and questions that you should be asking of your PR agency or PR consultants, but answering them properly takes more than a 10 second reel on social media. If you want to find out more about PR and how it can help your business, then join us at: 💼 Business Catnip 2024 📅 Wednesday 19th June ⏰ 9.30am - 4pm 📍 Angel and Royal, Grantham There are just a few spaces left so book now before it's too late 👇 https://lnkd.in/eDJN-HUH #businessbootcamp #businessowners #business #businesssupport #pr #publicrelations #marketing

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Marketing on a shoestring Budget: Big Results with Small Investments Marketing with a limited budget doesn’t mean sacrificing impact. Here’s how to make your small investments work harder for big results: Harness the Power of Social Media Use social media not just to sell, but to build relationships. Share valuable content that educates, entertains, and inspires—engagement is key, and it’s free! Leverage Storytelling Craft your brand’s story to create emotional connections. Authentic stories about your brand, team, or customers build trust and loyalty, without a hefty price tag. Quality Content, Not Quantity Instead of flooding your audience with posts, focus on creating high-value, evergreen content. Blog posts, videos, and infographics that solve problems resonate long-term. Segmented Email Campaigns Email marketing isn’t dead—it’s still one of the best ROI tactics. Segment your audience and deliver tailored messages that add value, not noise. User-Generated Content (UGC) Let your customers do the marketing. Encourage UGC like reviews, photos, and testimonials. Authentic content is priceless for building trust. Use Data for Smarter Decisions Track performance and optimize. Small tweaks based on analytics can boost results, making your marketing efforts more effective and efficient. Ready to make the most of your marketing budget? At Yebihir Marketing, we specialize in cost-effective strategies that drive big results. Let’s chat about how we can help grow your brand!

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Discover the digital realm like never before with Nexus Digitalia, your gateway to intriguing insights into the world of digital marketing myths and facts. Unravel the mysteries surrounding SEO, content marketing, and social media strategies with our expertly curated content. From debunking common misconceptions to shedding light on emerging trends, we empower businesses to make informed decisions in the digital landscape. Dive into a wealth of knowledge with trending keywords including #digitalmarketing, #SEO, #contentmarketing, #socialmedia, #marketingstrategy, #myths, #facts, #digitalstrategy, #onlinemarketing, #digitalworld, #marketingtips, #SEOtips, #contentstrategy, #socialmediatips, #businessinsights. For more contact us  Phone: +91 6384961061 Phone: +91 9894324458 Phone: +91 8124798358 Phone: +91 6381476847 Mail  :www.nexusdigitalia.com  linktr.ee/nexusdigitalia

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Can PR finally prove its worth? Data analytics says YES. Here's how.   Public relations (PR) is in the midst of a data-driven revolution. Intuition and guesswork are being replaced by a laser focus on insights, thanks to the power of data analytics. The benefits are undeniable: ·      Targeted Communication: Reach the right people with the right message at the right time. ·      Measurable Outcomes: Prove the value of your PR efforts with clear data. ·      Strategic Decision Making: Make informed decisions based on insights, not hunches. ·      Enhanced Campaign Efficiency: Maximize the impact of your campaigns by focusing on what works. ·      Improved Crisis Management: Respond to issues quickly and effectively. ·      Data-Driven Decisions: Craft winning PR strategies with a solid data foundation.   The future of PR is data-driven. Are you ready to write the next chapter? #DigitalPR #PublicRelations #Communication #Networking #ImageBuilding #CrisisManagement #PR2024 #FutureofPR

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What a marketing and communication agency can do for you is not just related to outreach, exposure and profit. The lesser pressure you have of managing and worrying about the quantitative growth, the more you can focus on the qualitative part of it. Prevent your team from being overworked or stressed out. Reach out to us and give yourself the creative playspace you deserve along with wonderful marketing results! ⚡ DM or contact us now on +919925691691 . . #foxmarc #foxmarcom #marketing #marketingcommunications #marketingstrategy #communication #digitalmarketing #marketingdigital #foxmarcstudio

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When we think about marketing, we often focus on external audiences—prospective clients, industry peers, and partners. But effective marketing goes beyond outward communication; it plays a crucial role in shaping internal culture and engagement too. In this post, I explore how marketing strategies can foster stronger team relationships, create a more unified company culture, and significantly increase employee retention —ultimately driving success from the inside out. Check out our blog https://lnkd.in/eKqd99P7 to see why internal marketing matters just as much as external outreach in the A/E/C industry. #MarketingMatters #WorkplaceCulture #AECMarketing #EmployeeEngagement 

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Are your communication efforts truly reaching the right audience? 🤔   In today’s digital-first world, #IntegratedCommunication isn’t just a buzzword—it’s essential for creating a strategic and trustworthy #BrandPresence. But if you’re sharing your message on platforms your audience doesn’t use, your efforts might be in vain.   A recent study by IW Consult and Bertelsmann Stiftung highlights a significant gap in #EmployerBranding: 71% of companies advertise training positions on Facebook, yet only 25% of young people look there. Instead, they’re more active on YouTube, WhatsApp and TikTok - platforms many companies are underutilizing.   #Touchpoints become Trustpoints. It's essential to engage with your audience where they are most active. Achieving a deep understanding of the right touchpoints begins with a thorough #SituationalAnalysis. It's crucial to have a clear definition of your #TargetAudience. To ensure the right insights, segmenting the target group and developing detailed personas is key. The next step involves conducting a comprehensive touchpoint analysis. The insights must be unified within an integrated communication strategy to avoid the mismatch between communication channels and your target audience.   Is your #CommunicationStrategy reaching its full potential? 🚀   Contact us to get the support: https://lnkd.in/e-ctMjNx

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Here’s some food for thought: with 80-90% of your budget going toward smaller formats, are you making the most of every touchpoint to tell your brand’s story? #Marketing #Branding #Advertising #Storytelling

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Don't underestimate the power of PR in your marketing mix. With AI and digital media reshaping how we consume content, traditional SEO tactics are facing new challenges. But here's the good news: public relations is more relevant than ever! It's time to rethink your approach—make PR a key player in your marketing strategy. Read our latest blog to learn more.👇 #PublicRelations #MarketingStrategy https://hubs.li/Q02LbJR30

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If you have extra marketing budget, you should spend it on marketing, right? According to Eden Chai (Flair) - not necessarily. If you: - Have strong fundamentals (dialed in funnel, good conversion) - Captured most of the relevant demand available Sometimes it's better to make those fundamentals work better, instead of driving more leads. In our recent podcast, Eden shared a story where he consulted on a lease-up which was doing everything and their best use of extra budget was to increase the leasing commissions. Catch the full episode here - https://lnkd.in/gGf-JS-K

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How can one craft impactful content on LinkedIn? It's a question that resonates with many social media content creators. What benefits do we derive from mastering the art of copywriting on this platform? Amidst the many questions, all of us might have, answers seem a bit elusive. But are they? 🧐 😎 An upcoming event said to provide valuable insights is the "Copywriting Workshop" scheduled for May 17th, running from 09:30 to 13:30. Organized by Ivanka Mogilska and Alexander Krastev 🔖, this workshop promises valuable guidance. Secure your spot by registering through the following link: https://bit.ly/4adVsgq P.s. The event will be only in Bulgarian. ✌ #LinkedInCopywriting #BookMark #LinkedInMarketing #DigitalMarketing

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