Alexis McCabe Egmar

“At Mynewsdesk, you are not just handed a phone, and put to work, but actually receive onboarding, on-going training sessions and 1-2-1 help from superiors and coworkers to succeed in every step of the sales process. Whether that is prospecting, cold calling, meetings or closing, there is always help and coaching to find. That’s something I find incredibly valuable!” That's the answer my colleague Nadja gave me when asked what she like the most about working as an Account Manager at Mynewsdesk. Are you curious about an Account Manager role at Mynewsdesk? Do you communicate well in Danish? 🇩🇰 Check out this role! ⬇

13

98. How to work with Account Based Marketing - Markus Ståhlberg 🎯 🚀 Listen to when Markus Ståhlberg - CEO & Co-founder at N.Rich - joins me in B2B SaaS CEOs! We talked about: - Common mistakes companies do re. ABM - The importance of a well-defined ICP - How your competitors "failed customers" can be your best prospects - And much more...💡 Listen to the interview by searching for" B2B SaaS CEOs" where you listen to podcasts. 🎧 #SaaS #ABM #AccountBasedMarketing #B2BSaaSCEOs

30

12 kommentarer

The Magnet Employer Branding Awards Finland in full speed and Anna Bertoldini talking about employee advocacy and why it matters 💪 All marketing is human to human. The collective size of your employees' network is 10x larger than your company's network. So be it that you want more leads for sales or better candidates in your pipeline, employee advocacy is the 🔑 #magnetawardsFI #magnetawardsFI24

55

6 kommentarer

This is huge! Klarna CEO Sebastian Siemiatkowski sees a 20% job reduction each year as the company adopts AI 👇😳 "We have stopped recruitment, and we're shrinking in number of employees by about 20% per year" - Sebastian Siemiatkowski But here comes the crazy part. Thanks to artificial intelligence, in just 1Q 2024, Klarna: - Cut sales and marketing spending by 11%. 37% of that reduction was due to AI and is equivalent to $10 million in annual savings. - Employed generative AI tools such as Midjourney and OpenAI's DALL-E that saved the company $1.5 million on image production costs. AI is eating FinTech. P.S. join me to discuss AI in Finance & the Future of FinTech in a live event next week: https://lnkd.in/dnKggTyK [it's free!] 🚀

970

369 kommentarer

Why Focus on Female Entrepreneurship? As some will know I spend part of my free time as co-founder of the women's organization Career Club DK. Our main objective is to become the leading community for international women's career advancement in Denmark, providing resources, networking, and mentorship. One of our three main pillars focuses on supporting female entrepreneurship. Women-owned businesses are projected to contribute approximately 6% to global economic growth. However, access to capital remains a significant barrier, as women-led startups receive less than 3% of all venture capital investments. Are you interested in learning more about some of these challenges and get insight into lessons learned from a panel of seasoned female founders? Then get ready to kick off your summer break with an exciting networking event! Join us on June 26th for an evening of connection, inspiration, and valuable insights hosted at Zoku Copenhagen by Career Club DK And Tech Nordic Advocates #Networking #TechNordicAdvocates #CareerClubDK #Entrepreneurship #WednesdayMingle #ProfessionalGrowth

11

2 kommentarer

🗺 How to tackle vacation policies in a multi-cultural company? We celebrate the myriad of cultural and religious diversity within our team at Moder.app. We cherish the value that diversity brings to our team dynamics and creativity. While Finnish law provides certain holidays, we recognize the importance of accommodating the diverse needs of our employees. Recently, I came across an inspiring example from If Insurance, who addressed a similar challenge through comprehensive research and collaboration with trade unions. While we may not yet have the same level of influence, we are committed to finding meaningful solutions within our capacity. Putting our money where our mouth is, we announced a new approach to vacation policies. In addition to our standard six weeks of vacation, we encourage all employees to utilize their vacation days to observe and celebrate important cultural and religious holidays. We will prioritize these requests to ensure that every team member feels empowered to honor their traditions and beliefs without hesitation. I believe this is just the beginning of our journey toward greater inclusivity. I'd love to hear from you about how your organization promotes inclusivity in its vacation policies? #Inclusion #Diversity #EmployeeWellness

26

Learn more about the amazing #qlirocheckout and our amazing campaign😎 #composablepayments #payments Evelin Kaup #qliro #checkout

10

1 kommentar

What Does “Go-to-Market” Really Mean? A lot of people hear the term “Go-to-Market” (GTM) but don’t know what it means. Here in Sweden, it’s often labeled a “buzzword” 😅 - Here’s what it actually means: 🕰️ Here’s How Things Were During the tech boom from 2012 to 2020, companies grew rapidly. Marketing, sales, and product teams often worked in silos yet succeeded due to high demand and plentiful resources. 🧭 How Things Are Now Post-2021, the market has changed dramatically. Political instability, chaotic market patterns, and the unsustainability of “growth at all costs” have reshaped market dynamics. Disjointed efforts are no longer viable. What do you mean by “Disjointed Efforts”❓ - When marketing teams decide to send birthday cakes to prospects and call it a campaign or sponsor an expensive event that is completely detached from the sample of people who actually need the product. - When sales teams are all about the hustle to close deals quickly (Headless Chicken 🐔 style) without focusing on long-term customer value (LTV). - When product teams become the grumpy naysayers, disconnected from customer and market needs, blaming the rest of the team for not leveraging “THE AWESOMENESS OF THE PRODUCT”. Why Go-to-Market Is Key 🔑 - Right Now More Than Ever? Without a unified goal, companies today, especially B2B with recurring revenue models, are set to crash. Setting a common goal for everyone and creating a cohesive framework for teams to work together is no easy task—ask Switch to Eleven about it 😂. On the other hand, creating content that is relevant to buyers, especially in B2B, requires collaboration between sellers and marketers. Companies like Cactix have been implementing engagement plans that ensure both teams are on the same page to secure the best outcomes for B2B marketing and GTM efforts. An integrated approach is essential because without a balanced prioritization of long-term success with short-term gains, Go-to-Market will forever be a buzzword. The master of Go-to-Market, 🐶 Jacco van der Kooij , founder of Winning by Design highlights in his video that past successes are no longer a guarantee in today’s market. He emphasizes the impact of AI on the business landscape and how companies need to adapt their GTM strategies to stay competitive. The old ways of doing business aren’t enough; we must embrace contemporary, relevant insights to navigate the hyper VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world effectively.

13

Attention International Hiring Managers! 😊 Is 2025 the year you expand your business to Sweden? 🫎  Look no further! Beyondo is your go-to partner for this exciting journey. 🚂 Partner with us at Beyondo, we provide a comprehensive platform to assist you through every step of the market entry process: Market Research: Gain valuable insights to make informed decisions. Company Registration & Establishment: Navigate the legal and administrative requirements with ease. Recruitment & Team Building: Find and hire the best local talent. 🌍 Marketing Entry Support: From strategy to execution, we've got you covered. Additionally, we address all HR-related questions you might have, including: Local Labor Laws: Understand the legal framework and compliance requirements. Employee Benefits: Learn about mandatory and competitive benefits in Sweden. Work Culture: Get insights into Swedish work culture and best practices. Onboarding Processes: Ensure a smooth transition for your new hires. Partner with us to ensure a smooth and successful expansion into the Swedish market. 🔝 Welcome to reach out to our team or me directly: [email protected] #BusinessExpansion #Sweden #MarketEntry #Recruitment #GlobalGrowth #Beyondo https://lnkd.in/dqpV3ngb

12

1 kommentar

Emerging vs Established Managers? A lot of discussions by institutional LPs about whether to invest in emerging GPs will end just there. There are exemptions such us AlphaQ Venture Capital Fund of Funds, which actively invests in emerging GPs. Hear what Stephan Heller had to say on the topic on the EUVC 's podcast with Andreas Munk Holm ✅ Looking to raise capital for your #fund and increase the international pool of your LP #investors?   🤝 Need warm #LP introductions?   📝 Selling #secondaries to increase liquidity?   🧐 Looking for co-investments?   ▶ G+QUANT's link for inquiries and fund decks: https://lnkd.in/gjC_EuTE #venturecapital #vcfundraising #lp #gp #familyoffice #fundoffunds #investors #alternatives #secondaries

4

3 kommentarer

AI is poised to take over many jobs. Kudos to Klarna CEO Sebastian Siemiatkowski for his honesty on this issue. Unlike other companies with high staffing costs, he is upfront about the impending redundancies. Governments need to implement plans for a living wage, and companies being transparent about job losses due to AI will help governments to sit up, listen and plan better. #ai #redundancies #jobcuts

11

2 kommentarer

Every eCom brand does the same mistakes when going global? Cut the corners, get free guide that has been downloaded like crazy 📈 Link to guide in comments. Comment, with best advice or worst mistakes when going global in eCom. 💬 Thanks Dotdigital and Roscoe Brown putting this together with us and Nordic Web Team and Jens Johansson 😎 #ecommerce #ehandel #freeguide

22

2 kommentarer

🚀 Huge thanks to Juha Ristolainen of Upvest for sharing his wisdom with our early-stage CTOs! His mentorship was invaluable, offering key takeaways: 📌 Self-Reflection: Understand the startup phase you excel in—building, scaling, or optimizing. 📌 Compliance: Adopt a staged approach; early and later phases have different needs. Start with a compliance-first mindset to reduce tech debt. When hiring a GRC Manager, seek those with a modern product engineering background and enablement mindset. 📌 Automated Flow: Implement early processes and hire a compliance-oriented tech team to validate later. 📌 People Management: Track developer productivity vs. happiness. As a CTO, focus on enabling your team and removing blockers. Thank you, Juha, for your guidance! 🙏 Alexander Pohl Aske Ertmann Fabian Brosig Jonathan Smyth Bernhard Kratzwald Elisheva Marcus Sebastian Brucker Julieta Varsano #TechLeadership #Mentorship #CTO #Startups #Growth

28

I’ve launched a Substack newsletter called Perhetoimisto, which means ‘family office’ in Finnish. In it, I share my personal insights on finance and investing. Q: Why start a newsletter in Finnish? A: I want to practice writing in my mother tongue, and a few investors in Finland share their learnings. Q: I don't understand Finnish. How can I read this? A: Right-click on the web page and select "Translate to English." Q: What will happen to Elite Game Developers? A: Nothing will change. I have so many plans and things cooking up for EGD 😊 Link in the comments.

50

5 kommentarer

Read this.. the future impact of ai.. its here now..

2

1 kommentar

A Glimpse into the Present and Future: "It's imperative to illustrate AI's impact on both businesses and the workforce today, considering both its positive and negative effects. Supported by tangible data and results, this swiftly unfolding reality must prompt us all to recognize, understand, and prepare for the new era of AI." ~ Eric Egnet Sebastian Siemiatkowski, CEO of Klarna revealed the company is reducing its workforce by 20% annually due to AI integration. Recruitment has halted as AI optimizes operations. In Q1 2024 alone, Klarna slashed sales and marketing expenses by 11%, attributing 37% of these savings, or $10 million annually, to AI. Additionally, generative AI tools like Midjourney and OpenAI's DALL-E have saved $1.5 million in image production costs. This demonstrates AI's profound impact on the FinTech sector. #AIInBusiness #FutureOfBusiness #FutureOfWork #Trendigm

5

3 kommentarer

How we promote open jobs for our customers at TalentBee 🐝 I wanted to share some insights on how we handle one-off recruitment projects. High-quality recruitment marketing can make all the difference, yet it's often underutilized. Many think inbound approaches can't yield great results, but trust me, they can (and will) – if done right. 🍬 Important: Our approach always involves a recruiter and a talent marketing specialist working together. Here’s what we do to achieve great results: ✅ Unique selling points: Our talent marketing specialist identifies what makes the role and company stand out. This information is crucial for both our recruiters (as they sell the opportunity to the candidates) and in creating compelling recruitment marketing. ✅ Top-notch job ads: We ensure our job ads are super relevant, engaging and candidate-focused. E.g. we highlight salary transparency, include a "Why we think you shouldn't join" section for honesty, and focus on what's in it for the candidate. ✅ Leveraging social media: We harness the hiring team to be social media ambassadors. We create ready-made posts for the hiring manager and other key people to share, as well as the company profiles. ✅ Inspiring additional content: Beyond job ads, we might interview team members to give insights into daily life or create a spotlight on the hiring manager and their leadership style. Many candidates are looking for a better boss, after all! And remember these three things crucial for success: 💎 Candidate-centric approach: Focus on what’s in it for the candidate. 💎 Attention-grabbing messaging: "We're hiring" is not interesting or enough. 💎 Investing in quality content: Great job ads and additional content bring results. #Recruitment #TalentBee #HRTech #Hiring #InboundRecruiting #CandidateExperience

9