H&M

H&M’s Preloved concept has expanded and landed in Amsterdam. The in-store selection offers a curated mix of second-hand pieces from a range of brands, chosen to sit alongside our latest collections. With shoppers looking for more ways to mix vintage with new, Preloved is proving a hit. Customers return to stores to find unique pieces, and this season, they can expect leather, denim, and premium accessories. Amsterdam marks our ninth Preloved location, with more planned this year. And for those shopping online, our second-hand assortment is also available in 24 European countries via Sellpy and in the US through ThredUp. One thing’s clear: pre-owned style isn’t slowing down. #HM #SecondHandFashion #PreLoved #Amsterdam

Business or pleasure? With H&M Studio SS25, it’s both. Effortlessly merging tailoring and leisurewear, the collection is designed for city pavements and poolside parties alike. Find your favourites among elevated denim, leather pieces and statement dresses: https://lnkd.in/e4nExbX8 “For H&M Studio SS25, we continue to rework essentials in a new way through a business-meets-pleasure lens, connecting corporate tailoring, poolside looks, partywear and sporty elements to create modern glamour”, says Linda Wikell, Designer, H&M Studio. The collection drops in selected stores and at hm.com on 6 March 2025. #HM #HMStudio

Binge-dressing anyone? Our exclusive collection inspired by HBO®'s original series The White Lotus is soon out — just in time for the season three premiere.   Designed in collaboration with the show's costume designer, Alex Bovaird, the 25-piece capsule drop reimagines the ultimate vacation wardrobe.   “I loved working with the team at H&M on the designs for the collection”, says Alex Bovaird. “We always have this little catchphrase on the show: ‘Nothing's too much for The White Lotus!’ So, I'm drawn to the bold patterns and the more sumptuous, billowing pieces.”   The collection launches on 20 February. See all looks here: https://lnkd.in/eY6QXBKx   #HM #TheWhiteLotus

Spotlight on H&M’s design studio and Agyei Campbell-Sudial, creator of the Men's Atelier SS25 concept. Get an exclusive look at the vision behind the elevated drop.   “One of my favourite pieces? The mac coat in cotton gaberdine sourced from Manteco”, says designer Agyei Campbell-Sudial. “I approached this heritage menswear staple introducing functional details like a detachable leather collar, back storm shield, and a weather-proof fabric finish. The oversized fit and elongated length? That’s where the attitude comes in.” H&M Men Atelier SS25 launches 27 February. Discover all the directional looks here: https://lnkd.in/e9542EZa   #HM #HMMen #AtelierSS25

Students, this is a chance to build your future while shaping ours! We're excited to offer paid internship programs this summer, designed to engage, develop, and empower the next generation of talents. Whether diving into Business Controlling, Fashion Design or Software Engineering, you’ll gain valuable experience, learn from experts, and make meaningful contributions.    Learn more about our internship programs in Stockholm, Sweden: https://lnkd.in/d8GQDhaB Applications are open until March 2.

Here it comes, the universal dilemma of having "nothing to wear" until Spring is in full blast. Navigate this transitional period with elegance in H&M Studio Pre-Spring capsule, a sophisticated blend of sharp tailoring and voluminous shapes. Mark your calendars for 30 January and explore the collection online https://lnkd.in/eirY5zpV Discover the chrysalis-inspired designs, featuring black, midnight blue, and a crocus print – the first flower of spring breaking through the snow. “In between winter and spring, we long for the sun on our skin but still need outerwear. Thinking about that time before we can fully bloom led us to this play of tailoring and floaty fabrics”, says Linda Wikell, Designer H&M Studio. #HMStudio #HM    

When we created a dress for Charli xcx to wear on stage in Times Square last year, we made sure it was a special one. Designer, Eliana Masgalos, sketched an outfit that reflected the star’s personality and style, but still felt part of H&M’s 2024 holiday collection. “We’ve worked with Charli for a while now, so we know she loves to move dramatically on stage. I wanted to give her a dress which made her feel sensual but didn’t limit her performance. It had to move with her”, explains Eliana.   Our in-house teams of pattern makers and seamstresses then translated these sketches into a fluid and sensual dress that Charli wore to wow the crowds at the New York concert . #HM #Design #Fashion #TimesSquare #CharlieXCX

As the new year unfolds, H&M invites you to embrace self-care with The Wellness Edit – a curated collection from H&M Move, H&M Beauty, and H&M HOME. Launching January 2, 2025, the Wellness Edit focuses on daily habits that build a foundation for inner strength and balance. From Yoga Leggings in SoftMove™ crafted with LYCRA® SPORTS fabric for ultimate comfort and fit, to rose quartz gua sha tools for soothing massages, and beautifully scented diffusers to transform your surroundings. The Wellness Edit offers a wide range of items designed to nurture your body and soul. “It’s about starting gently, nurturing inner strength, and building from within so we can glow with our full potential as the year unfolds,” says Marie Fredros, Head of Design at H&M Move. Discover The Wellness Edit, available globally online and in selected stores starting 2 January 2025. #hmmove #hmhome #hmbeauty

What a year 2024 has been! Where do we start?   We launched outstanding new collections, liberating great fashion for the many. We hosted epic events, highlighted by Charli xcx's performances in London and Times Square, New York. We elevated customer experience by bringing new tech features to our revamped stores and redesigning our website and app.   We have a spectacular year ahead planned and our customers are already excited about our 2025 designer collaboration with Glenn Martens.   “This year, we’ve truly made our mark with incredible fashion and unforgettable moments. As we step into 2025, we’re more excited than ever to continue creating inspiring fashion for everyone and surprising our customers with phenomenal experiences”, says Jörgen Andersson, Creative Director at H&M.   As our journey continues, stay tuned.   #HM #2025

Unleashing the power of diversity through inclusion, from Manila and Quito to Cape Town and New York City. As a global company, we have the privilege of witnessing and contributing to the ways Pride is celebrated in unique and meaningful ways, across different cultures and communities throughout the year. "Pride is more than an event or a month. It’s a reminder that every person deserves to feel safe, valued and empowered to be their authentic selves", says Annie Wu, Global Head of People Identity & Purpose at H&M Group. "Creating a workplace where everyone can thrive isn’t just our responsibility — it’s our commitment, every day." As the year wraps up, we look back at the Pride parades our colleagues participated in around the world. Watch the recap video of our joyous moments.  #HM #Pride #Inclusion #Diversity #Equality