Ismail Abualsamh

My thoughts on how BIG DATA inspires creativity in advertising. In this article, I dive into how data-driven insights ignite innovation, paving the way for more engaging and impactful advertising experiences.

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Logistics can be a boring industry on social media? not anymore. @kgmoving , a packing, moving, and storage company partnered with Stratigos in order to create a digital brand identity that reflects the true quality of their services and help them connect with potential B2C audiences in KSA. We create an energetic and bold brand identity that distinctively showcases the brand’s unique assets, and set a communication guideline built to appeal to KSA natives as well as expatriates in the country.

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💡 Retail media has been focused primarily on onsite ads for too long. We knew we had to do something different and beyond this playground. That’s why we’re introducing… 🚀 Alshaya Media Connect (AMC)! A truly omnichannel retail media network, driven by first-party data, right here in the region. https://bit.ly/3MZliLZ Here’s why AMC stands out: 🌟 Premium Brands: AMC combines data from 70+ international brands into one unified network, allowing advertisers to reach a vast and diverse customer base. Imagine the purchasing power of our customers by looking at our brands! 📊 Diverse Categories: Fashion, Beauty, Home Furnishing, Food, Wellness — AMC spans it all, offering brands access to a wealth of data and the ability to run targeted ads. 🔗 Online to Offline: We’ve built a true omnichannel network. With AMC, brands can connect both the in-store and online worlds, reaching customers wherever they are. 📺 Multi-Channel Delivery: We’re more than just onsite ads. AMC enables campaign activation across paid, owned, and in-store channels, creating a seamless customer journey for advertisers. 📈 Advanced Measurement: We go beyond traditional metrics, encouraging brands to focus on “incrementality” across omnichannel KPIs, driving true business growth. Ready to connect with your customers on a deeper level? Alshaya Media Connect is here to transform the way brands advertise. A massive thankyou to everyone at Alshaya and our partners. Special thanks to Epsilon EMEA & the team for being our first partner. Rajesh Verma Sofoklis Ioannou Elliott Clayton Natalie Farsiani Diana Abebrese Anders Hjorth Thank you for being the trusted partner throughout the journey. If you found this helpful, consider resharing and follow me for more insights on retail media innovation. #retailmedia #marketing #AlshayaGroup

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Congratulations to our Winners! The spotlight shines on those who’ve set the bar for marketing effectiveness at this year’s MENA Effie Awards. Your innovation, strategy, and relentless pursuit of impactful storytelling have earned you the recognition you truly deserve. This post celebrates the winners in the following categories: ARTIFICIAL INTELLIGENCE (AI) AUTOMOTIVE – VEHICLES & AFTERMARKET BANKING, FINANCE, AND INSURANCE BEAUTY, FRAGRANCES & FASHION BEVERAGES  BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS BRANDED CONTENT & ENTERTAINMENT BUSINESS-TO-BUSINESS – PRODUCTS & SERVICES CORPORATE REPUTATION CRISIS RESPONSE / CRITICAL PIVO DATA DRIVEN DAVID VS GOLIATH DIGITAL COMMERCE ELECTRONICS ENTERTAINMENT & SPORTS EXPERIENTIAL COMMERCIAL MARKETING EXPERIENTIAL MARKETING FAMILIES & CHILDREN FOOD GOVERNMENT & PUBLIC SERVICE HEALTHCARE SERVICES & HEALTHCARE OTC INFLUENCER MARKETING INTERNET & TELECOM MARKETING DISRUPTORS MEDIA IDEA NEW PRODUCTS OR SERVICE INTRODUCTION OMNI-CHANNEL SHOPPER SOLUTION POSITIVE CHANGE : SOCIAL GOOD - BRANDS POSITIVE CHANGE: SOCIAL GOOD - DIVERSITY, EQUITY & INCLUSION RETAIL SEASONAL MARKETING – PRODUCTS SEASONAL MARKETING- SERVICES SMALL BUDGETS: PRODUCTS SMALL BUDGETS: SERVICES SOCIAL MEDIA SUSTAINED SUCCESS - PRODUCTS & SERVICES TRAVEL, TOURISM & TRANSPORTATION YOUTH MARKETING - PRODUCTS & SERVICES Your dedication to pushing boundaries continues to shape the future of marketing in MENA. Here’s to your outstanding achievements! 🏆 #MENAEffieAwards2024 #AwardingIdeasThatWork #MarketingExcellence #CelebrateSuccess

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1 Billion Followers Summit: A Celebration of Purpose, Passion, and Voices That Matter Attending the One Billion Followers Summit was a powerful reminder that authentic voices shape how we connect, grow, and inspire. From HH Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum’s unexpected entrance, symbolizing the UAE’s commitment to creativity and innovation, to HH Sheikha Latifa bint Mohammed bin Rashid Al Maktoum presenting awards to some of the world’s most impactful creators, and the profound insights shared by His Excellency Mohammad Al Gergawi on leadership and the future of media , it was a celebration of resilience, storytelling, and possibility. Jay Shetty reminded us to stop being consumed by others’ opinions and go after what we truly want Maye Musk showed us that reinvention has no age limit, sharing her journey of raising three children while building her own legacy. Tucker Carlson’s humor and storytelling left the audience inspired, his honesty and wit stood out. And it was great to see Anas Bukhash, representing Arab creators, adding his perspective on vulnerability and human connection in the digital world. What struck me most was the energy of young creators, fearless entrepreneurs and content creators, shaping the future of media and redefining success. This summit reminded me that success today isn’t about titles or wealth, it’s about the impact we create, the communities we build, and the stories we tell. What stories will you share in 2025? 🚀 #OneBillionFollowersSummit #Leadership #Storytelling #DigitalTransformation #PurposeDrivenGrowth #Authenticity

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Quick question: Who do you consider to be among the top 5 PR agencies in KSA?

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We are continuing with Lanre Adelanwa Basamta’s unforgettable session on "Content Marketing for Authentic Connections" during the just concluded 9th Summit. Lanre has an uncanny ability to simplify complex marketing theories - sometimes even diplomatically debunking a few along the way! What stood out to you? Drop your thoughts in the comments below! DM us “DigitalPR” if you’d love access to the full video. Don’t miss out! #LagosDigitalPRSummit #Storytelling #DigitalPR #ContentMarketing #AuthenticConnections

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MDLBEAST's Haneen Abdulaziz shares how marketers can find success with their Saudi social media campaigns. Haneen calls for marketers to consider the Saudi audience's cultural background, preferred language and dialect, appropriate casting choices, and more. Read the article here.   #Marketing #SocialMedia #Campaigns #SaudiArabia

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📢 Discover the transformative power of podcasting for startups! Dive into Meydan Free Zone's blog to learn how podcasts can elevate your brand, build a loyal audience, and drive growth. A must-read for every startup looking to make an impact. Read more: https://lnkd.in/d6SdbpM7 #Podcasting #StartupGrowth #MarketingStrategies #MeydanFreeZone

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When I look at Saudi Arabia’s market, I see one thing: unlimited opportunities waiting to be unlocked. But here’s the challenge: breaking into this market isn’t easy. Many companies see the potential but struggle to navigate the landscape or connect with the right people. That’s where Ideal Dimension comes in. I’m proud to be part of a team that’s helping businesses overcome these barriers. We don’t just generate leads; we create pathways. We connect businesses with decision-makers, craft strategies tailored to the local market, and pave the way for growth in Saudi Arabia. Right now, with Vision 2030 shaping the future, there’s never been a better time to expand into KSA. If your company has been thinking about entering this dynamic market, don’t let the opportunity slip away.

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“AI to Propel Digital Transformation in the MENA Region: A Call to Action for Governments and Businesses” In the MENA region, governments are setting ambitious visions for the future, such as Saudi Vision 2030 and the UAE's Vision 2021, aiming to diversify economies and foster innovation. Central to these initiatives is the integration of Artificial Intelligence, which is poised to revolutionize industries and redefine the way businesses operate. As companies strive to align with these government objectives, they must leverage AI not just as a technological upgrade, but as a strategic enabler of transformation. This journey requires a clear narrative and effective communication to engage stakeholders and drive adoption across all levels of the organization. With my background in communications and public relations, I am dedicated to helping organizations navigate this digital landscape. By developing tailored messaging and engagement strategies, I can support companies in showcasing their AI initiatives, building credibility, and ultimately enhancing their transformation journeys. Let’s collaborate to turn the vision of a digitally empowered MENA into a reality! 💼✨ #DigitalTransformation #AI #MENA #GovernmentInitiatives #PublicRelations #Innovation #Vision2030 #e& #IHC #etisalat #SAP #microsoft #googlecloud #AWS #techindustry #AI71 #G42

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If you ever needed assistance in growth of your startup here is your guide Grapes Venture is the solution

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Everything you wanted to know about #Oman's new 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 #AI 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲! In September, the Ministry of Transport, Communications and Information Technology - Oman launched the Sultanate of Oman's first 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗳𝗼𝗿 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀. The two-year programme includes a variety of of initiatives designed to align #Oman with global advancements in artificial intelligence and build economic benefit from #AI. These include: ⚙ National #opendata platform ⚙ A national AI R&D centre ⚙ An AI studio for collaboration and innovation ⚙ An Omani large language model (#LLM) ⚙ A centre for Fourth Industrial Revolution Join me for 𝗠𝗶𝗱𝗱𝗹𝗲 𝗘𝗮𝘀𝘁 𝗔𝗜 𝗡𝗲𝘄𝘀 𝗟𝗜𝗩𝗘 - 𝗧𝗛𝗨𝗥𝗦𝗗𝗔𝗬 𝗗𝗘𝗘𝗣 𝗗𝗜𝗩𝗘 this Thursday November 7th, when I will be talking to 𝗗𝗿 Nasser Mohammed Al-Fannah, Director of Technology Programs, at Oman's MTCIT about Oman's #AI journey, the 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 #AI 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲, and how the new programme is being implemented! 𝗠𝗶𝗱𝗱𝗹𝗲 𝗘𝗮𝘀𝘁 𝗔𝗜 𝗡𝗲𝘄𝘀 𝗟𝗜𝗩𝗘 ⚡ 𝗧𝗛𝗨𝗥𝗦𝗗𝗔𝗬 𝗗𝗘𝗘𝗣 𝗗𝗜𝗩𝗘 takes place at 𝟭𝟮𝗣𝗠 𝗞𝗦𝗔 | 𝟭𝗣𝗠 𝗨𝗔𝗘 | 𝟵𝗔𝗠 𝗚𝗠𝗧 this Thursday. Signup via the link below! 🎙️ Register for Thursday's show (Thu, November 5th) here: https://lnkd.in/dBsH2gbU Find out more about Oman's National AI Programme https://lnkd.in/dV64fz2r Download the National AI Programme plan (PDF) https://lnkd.in/dg7MSqZY See you on Thursday!! This 𝗧𝗛𝗨𝗥𝗦𝗗𝗔𝗬 𝗗𝗘𝗘𝗣 𝗗𝗜𝗩𝗘 show is brought to you by OnDemand - Turbocharged AI Product Development and Integration - 𝘯𝘰𝘸 𝘸𝘪𝘵𝘩 𝘧𝘶𝘭𝘭𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘪𝘴𝘢𝘣𝘭𝘦 𝘢𝘶𝘵𝘰𝘯𝘰𝘮𝘰𝘶𝘴 𝘢𝘨𝘦𝘯𝘵𝘴! Get on my live event invite list by signing up here: https://lnkd.in/dNvVy7-n 𝘞𝘢𝘯𝘵 𝘵𝘰 𝘴𝘦𝘦 𝘈𝘓𝘓 𝘮𝘺 𝘧𝘶𝘵𝘶𝘳𝘦 𝘱𝘰𝘴𝘵𝘴? 𝘊𝘭𝘪𝘤𝘬 🔔 𝘰𝘯 𝘮𝘺 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘱𝘢𝘨𝘦. Want to receive my weekly news digest straight to your inbox every Thursday morning? https://lnkd.in/dij4qFi5 Trying to position your tech venture as a leader in its space? That's what I do! https://lnkd.in/dwQ5JMtm #MiddleEastAINews

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Find out the top tips for FinTech marketers from our esteemed community member, Nada Alsulaiman Marketing Director, Nami | نامي based in Saudi Arabia, in conversation with the FinTech B2B Marketing community. Read more - https://bit.ly/44o86Ir #fintech #b2b #marketing #interview

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As Saudi Arabia's digital space continues to thrive, social media is becoming the heartbeat of brand engagement. With 29.5 million users, platforms like YouTube, TikTok, and Instagram dominate. At SOCIALEYEZ, we leverage these trends to deliver impactful campaigns, engaging content, and localized strategies that resonate with Saudi audiences. The future is digital, and the opportunities are endless. How are you maximizing your brand’s presence in this fast-growing market? Let’s connect! #SocialMedia #KSA #DigitalTrends #Vision2030

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From tradition to seamless innovation: The surge in gift card popularity among young Saudi consumers Gen Z and Millennials are leading the transformation, with mobile commerce being a major driver, specifically via online retail in Saudi Arabia. These generations, which represent 50.9% of the Saudi population, are not only reshaping traditional retail but are also leveraging digital platforms to make more personalized and convenient purchases. Their shift towards mobile commerce and digital payments has grown rapidly, with 60% of Gen Z in Saudi Arabia expected to adopt new digital experiences, including mobile gift cards, by 2025. Read the full report here - https://lnkd.in/dczwrqYD #MediaAvataarMENA #marketing #media #advertising #Tech #news

We curate "OMG" #Hollywood_Style #Corporate_Events @ unique venues. We create magic moments & win the heart & minds of your employees. #Transform your next #Employee_Event into an unforgettable experience with #PublicomGroup. #People_Remember how you made them #feel and less what was said. #Contact: [email protected] _______________________________________ #leadership #employees #sustainability #marketing #sales #growth #events

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We've seen groundbreaking innovations, fostered valuable connections, and gained insights that will shape the future of digital commerce in the region..Seamless Middle East & Saudi Arabia

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Guess what's making a comeback? It's our webinar series, 'Ask Nagaty'! Our Co-Founder and Executive Chairman, Mohamed Aboulnaga, is returning for another captivating webinar presented by Exits MENA on May 31st. Trust us, this one's going to be unmissable! Stay tuned! #AskNagaty #Exits #mena #webinar #investment #fund #startup #business #entrepreneurship

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