𝐓𝐡𝐞 𝐞𝐯𝐞𝐧𝐭 𝐢𝐧 𝐏𝐨𝐝𝐠𝐨𝐫𝐢𝐜𝐚 “𝐓𝐡𝐞 𝐖𝐞𝐬𝐭𝐞𝐫𝐧 𝐁𝐚𝐥𝐤𝐚𝐧𝐬 𝐆𝐨 𝐆𝐫𝐞𝐞𝐧: 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡𝐢𝐧 𝐭𝐡𝐞 𝐁𝐞𝐫𝐥𝐢𝐧 𝐏𝐫𝐨𝐜𝐞𝐬𝐬” brought together representatives of chambers of commerce, international organizations, businessmen and experts in the field of sustainable development. The key topic was the region's green transition and opportunities for economic development and deepening cooperation through energy-efficient and environmentally responsible initiatives.
Alexander Markus, Executive Member of the Board at the German-Serbian Chamber of Commerce (AHK Serbien), in his opening address emphasized the importance of initiatives that encourage decarbonization and improve the region's energy resilience.
Through projects like Young Energy Europe, we support companies in implementing sustainable practices and integrating them into global supply chains. This year, in cooperation with the Privredna komora Crne Gore / Chamber of Economy of Montenegro, we launched trainings in Montenegro, helping companies to improve energy efficiency and reduce CO₂ emissions - which are key steps towards achieving the goals of the Green Agenda, Markus pointed out, saying that the German-Serbian Chamber of Commerce will continue to be a reliable partner to business community in Montenegro and the region, providing support in achieving the goals of sustainable development and green transition.
The Ambassador of Germany in Montenegro, Peter Felten, referred to the ambitious plans of the Montenegrin government: One of the main goals of the Montenegrin government, which has been in power for a year, is for Montenegro to become a member of the EU by 2028, as the first of the six countries of the Western Balkans. It is an ambitious goal, and according to our assessment, as well as the assessment of the European Commission, quite achievable.
The President of the German-Montenegrin Business Club - Montenegro Business, Martin Leberle, emphasized the strategic position of Montenegro: Montenegro, and especially its capital Podgorica, is a central and easily accessible part of Europe, which makes it an attractive region for investments and cooperation.
The event presented the program of the AHK Green Academy Serbia, which provides practical knowledge on decarbonization and energy efficiency, as well as initiatives such as the Western Balkan Supplier Initiative and the Montenegro Efficiency Project (MEEP), which are designed to promote renewable energy sources, such as hydropower and photovoltaic technologies.
Božidar Pavlović, director of the Directorate for Energy Efficiency in the Ministry of Energy and Mining of Montenegro, held a presentation on opportunities for the business sector for further development of energy efficiency in Montenegro, highlighting key initiatives and strategies that can contribute to reducing energy consumption and improving the competitiveness of companies.